{"id":145049,"date":"2026-08-19T16:10:10","date_gmt":"2026-08-19T16:10:10","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/145049\/"},"modified":"2026-08-19T16:10:10","modified_gmt":"2026-08-19T16:10:10","slug":"google-is-buying-up-bankrupt-spirit-airlines-data-to-feed-its-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/145049\/","title":{"rendered":"Google is buying up bankrupt Spirit Airlines\u2019 data to feed its AI"},"content":{"rendered":"\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.independent.co.uk\/topic\/google\" data-ylk=\"slk:Google;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Google&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Google<\/a> has reportedly bought the data from the now-defunct <a href=\"https:\/\/www.independent.co.uk\/topic\/spirit-airlines\" data-ylk=\"slk:Spirit%20Airlines;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Spirit Airlines&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Spirit Airlines<\/a> to use in its <a href=\"https:\/\/www.independent.co.uk\/topic\/ai\" data-ylk=\"slk:AI;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;AI&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AI<\/a> model training.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\"><a href=\"https:\/\/www.independent.co.uk\/travel\/news-and-advice\/spirit-airlines-shutting-down-flights-b2969430.html\" data-ylk=\"slk:Spirit%20Airlines%20shuttered%20in%20May;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Spirit Airlines shuttered in May&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Spirit Airlines shuttered in May<\/a> and has been selling off its assets ever since. Most of what it&#8217;s selling are physical assets, like aircraft and equipment, but it also had years of worker and customer data stored in its servers.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">On Monday, Spirit agreed to <a href=\"https:\/\/www.independent.co.uk\/tech\/gemini-users-vs-chatgpt-billion-b3031629.html\" data-ylk=\"slk:sell%20Google%20that%20data;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;sell Google that data&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">sell Google that data<\/a> for $10 million. The data \u2014 which will be used to train Google&#8217;s <a href=\"https:\/\/www.independent.co.uk\/tech\/ai-artificial-intelligence-un-electricity-water-sustainability-b2988832.html\" data-ylk=\"slk:AI%20products;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;AI products&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">AI products<\/a> \u2014 includes emails, internal communications, transaction logs, spreadsheets, human resource files, and customer information.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The information has been scrubbed of identifying information, according to a court filing.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;We acquired part of an enterprise dataset from Spirit Airlines, which can be helpful in improving our products and AI models,&#8221; a Google spokesperson confirmed to <a href=\"https:\/\/www.cnn.com\/2026\/08\/18\/business\/google-spirit-airlines-data\" data-ylk=\"slk:CNN;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;CNN&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">CNN<\/a>.  <\/p>\n<p>    <a href=\"https:\/\/s.yimg.com\/lo\/mysterio\/api\/CBE7FDFE10CE6391843619BC97F5897B39FAD295AEF73169D7FE50F71508D3BB\/subgraphmysterio\/resizefit_w960;quality_80;format_webp\/https:%2F%2Fmedia.zenfs.com%2Fen%2Fthe_independent_635%2F2ed9fea4c41aecad5504ee8258f0b9f1.jpg\" target=\"_blank\" rel=\"noopener noreferrer nofollow\"><img loading=\"lazy\" decoding=\"async\" src=\"data:image\/gif;base64,R0lGODlhAQABAIAAAAAAAP\/\/\/ywAAAAAAQABAAACAUwAOw==\" alt=\"Spirit Airlines has sold a trove of its company data to Google for $10 million. The data will be used to help train Google's AI products (Getty)\" height=\"640\" width=\"960\" class=\"yf-j98iil loader\"\/><\/a> Spirit Airlines has sold a trove of its company data to Google for $10 million. The data will be used to help train Google&#8217;s AI products (Getty)           <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The data obtained by Google reportedly includes 100 million company emails, 500 million Microsoft Teams conversations, approximately 30 million lines of code, various insights into software production, algorithms, and modeling, and information detailing aircraft operations, company revenue, and worker productivity, according to <a href=\"https:\/\/gizmodo.com\/spirit-airlines-is-dead-but-its-data-will-haunt-googles-servers-for-generations-to-come-2000799546\" data-ylk=\"slk:Gizmodo;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Gizmodo&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Gizmodo<\/a>.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Despite assurances that there won&#8217;t be any identifying information included with the data, some airline professionals remain critical of the purchase.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Sara Nelson, the international president of the Association of Flight Attendants-CWA, said her organization plans to try to stop Google from obtaining the data.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">&#8220;This is outrageous!&#8221; she told <a href=\"https:\/\/www.forbes.com\/sites\/suzannerowankelleher\/2026\/08\/18\/google-train-ai-spirit-airlines-data\/\" data-ylk=\"slk:Forbes;elm:context_link;itc:0;sec:content-canvas;source:content-canvas%20default\" data-yga=\"{&quot;yLinkText&quot;:&quot;Forbes&quot;,&quot;yLinkElement&quot;:&quot;context_link&quot;,&quot;yModuleName&quot;:&quot;content-canvas&quot;,&quot;yTrafficOrigin&quot;:&quot;content-canvas default&quot;}\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Forbes<\/a>. &#8220;We are filing a court objection to Google&#8217;s attempt to buy data that has no business being sold.&#8221;  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Spirit Airlines isn&#8217;t the only company selling off its data for use in AI training. As more and more data is sucked up for use in AI training, companies like OpenAI, Anthropic, and Google have to expand where they source their training data.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Some researchers have suggested using &#8220;synthetic&#8221; data \u2014 that is, simulated information \u2014 to continue training AI models.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Purchasing information directly from companies allows AI developers to secure additional data for their training needs.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">Mercor \u2014 which is believed to have tried to buy the Spirit data itself but was beaten to it by Google \u2014 reportedly offered people money earlier this year for any materials they still possessed from their previous jobs, according to the Wall Street Journal.  <\/p>\n<p class=\"text text-block paragraph text-left neo-font-paragraph-xl-reg  yf-18d6y07\" style=\"text-decoration: none; font-style: normal; text-transform: none; text-align: inherit; font-variant-numeric: normal;\">The Independent has contacted Google for comment.  <\/p>\n","protected":false},"excerpt":{"rendered":"Google has reportedly bought the data from the now-defunct Spirit Airlines to use in its AI model training.&hellip;\n","protected":false},"author":2,"featured_media":145050,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[24,3069,10576,132,1429,70452],"class_list":["post-145049","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-ai","tag-ai-training","tag-customer-data","tag-google","tag-google-ai","tag-spirit-airlines"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/145049","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=145049"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/145049\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/145050"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=145049"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=145049"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=145049"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}