{"id":146761,"date":"2026-08-21T00:13:17","date_gmt":"2026-08-21T00:13:17","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/146761\/"},"modified":"2026-08-21T00:13:17","modified_gmt":"2026-08-21T00:13:17","slug":"in-the-hot-seat-hilmar-petursson-on-eve-onlines-120m-buyback-and-the-games-industrys-unplanned-disassembly","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/146761\/","title":{"rendered":"In the Hot Seat: Hilmar P\u00e9tursson on Eve Online&#8217;s $120m buyback and the games industry&#8217;s unplanned disassembly"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t\tThe industry is in &#8220;rapid, unplanned disassembly&#8221;, says P\u00e9tursson &#8211; Eve&#8217;s $120m buyback is a symptom of it.<br \/>\n\t\t\t\t\t\t\t\t\t\t\tDeepMind is training AI inside an offline Eve, drawn to 23 years of documented human behaviour.<br \/>\n\t\t\t\t\t\t\t\t\t\t\tEve Frontier has moved onto the Sui blockchain, where players write their own smart contracts to build their own universe.<\/p>\n<p>\t\t\t\t<a href=\"https:\/\/www.pocketgamer.biz\/subscribe\/\" class=\"art-subscribe\" rel=\"nofollow noopener\" target=\"_blank\"><\/p>\n<p>\tStay Informed<\/p>\n<p>Get Industry News In Your Inbox\u2026<\/p>\n<p>Sign Up Today<\/p>\n<p><\/a><\/p>\n<p>Our next guest for In the Hot Seat has spent more than two decades at the helm of one of Iceland\u2019s best-known game studios &#8211; through changing markets, changing ambitions and now, a changing name.<\/p>\n<p><a href=\"https:\/\/www.pocketgamer.biz\/industry\/hilmar-veigar-ptursson\/\" rel=\"nofollow noopener\" target=\"_blank\">Hilmar Veigar P\u00e9tursson<\/a> joined the Icelandic studio, then called CCP Games, as CTO in 2000 and became CEO in 2004. His company now answers to a third name, <a href=\"https:\/\/www.pocketgamer.biz\/industry\/fenris-creations\/\" rel=\"nofollow noopener\" target=\"_blank\">Fenris Creations. <\/a><\/p>\n<p>This year alone, the studio has gone independent, partnered with Google DeepMind and moved its second game on to the Sui blockchain, which allows players to program the world&#8217;s structures themselves.<\/p>\n<p><img decoding=\"async\" width=\"480\" height=\"360\" src=\"https:\/\/www.youtube.com\/embed\/5QwecdzuGgc\" alt=\"yt\" loading=\"lazy\"\/><\/p>\n<p>An industry coming apart<\/p>\n<p>On May 1st, 2026, Pearl Abyss confirmed it had <a href=\"https:\/\/www.pocketgamer.biz\/pearl-abyss-sells-eve-online-studio-ccp-games-to-management-in-120m-deal\/\" rel=\"nofollow noopener\" target=\"_blank\">sold CCP Games<\/a> back to its own management for $120m &#8211; $100m in cash and $20m in Eve Frontier tokens. The Korean publisher had previously acquired the studio in a deal worth up to $425m in 2018.<\/p>\n<p>P\u00e9tursson doesn&#8217;t read the discount as a distress signal so much as a symptom. &#8220;I think we&#8217;re in some deconsolidation phase right now,&#8221; he says. &#8220;There&#8217;s rapid, unplanned disassembly of the gaming industry.&#8221;<\/p>\n<p>He describes the split as mutual &#8211; Pearl Abyss is consumed by Crimson Desert&#8217;s success, Fenris has what he calls its own &#8220;crazy portfolio&#8221; and expects more studios to make the same move. &#8220;We are probably better off going our own way,&#8221; he says.<\/p>\n<p>\t<a href=\"https:\/\/media.pocketgamer.biz\/images\/140940\/89642\/eveonline_orig.webp\" target=\"_blank\" rel=\"nofollow noopener\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/08\/eveonline_1200.jpg\" alt=\"Fenris reported more than $70m in revenue for 2025, with Eve Online's strongest quarter in years.\" width=\"300\" height=\"150\" loading=\"lazy\"\/><\/p>\n<p>\t<\/a><br \/>\n\t\t\tFenris reported more than $70m in revenue for 2025, with Eve Online&#8217;s strongest quarter in years.<\/p>\n<p>The Iceland question<\/p>\n<p>P\u00e9tursson has a foot in policy as well as production: he chaired IGI, the Icelandic games industry body, in 2015-16 and has sat on the government&#8217;s Science and Innovation Council since 2023.\u00a0<\/p>\n<p>IGI was set up in 2009, in the wreckage of a banking collapse that had just freed up a large pool of technical talent &#8211; &#8220;Iceland set a world record in collapsing&#8221;, as he puts it.<\/p>\n<p>What helped, in his telling, was less any specific scheme than the speed of the recovery that followed. &#8220;I think that frankly has been the biggest help &#8211; just the inspiration of never giving up.&#8221;\u00a0<\/p>\n<p>Giving the engine away<\/p>\n<p>Just two months ago, in July, Fenris open-sourced Carbon and Trinity, the engine and renderer Eve has run on since 2003, rather than licensing them. The reasoning is longevity. &#8220;If you want to build something that lasts forever, open source is really a good way to do it,&#8221; P\u00e9tursson says, noting how much proprietary software withers inside companies.<\/p>\n<p>It&#8217;s also audience-specific. Eve players already build extensively on the game&#8217;s ESI API, and P\u00e9tursson frames the release as an extension of the sandbox: &#8220;Now you can literally reprogram the universe.&#8221;<\/p>\n<p>Google takes a minority stake in Fenris<\/p>\n<p>Google DeepMind is using an offline build of Eve Online to study long-horizon planning, memory and continual learning. The tech giant also took a minority stake in Fenris.<\/p>\n<p>P\u00e9tursson says he and Demis Hassabis, co-founder and chair of Google DeepMind, first discussed an &#8220;AlphaEve&#8221; in early 2017, when it was &#8220;far away from being a doable thing&#8221;.<\/p>\n<p>&#13;<\/p>\n<p>\u00a0 <\/p>\n<p>&#13;<br \/>\n<br \/>\u2014 Demis Hassabis<br \/><a href=\"https:\/\/twitter.com\/demishassabis\/status\/2052147236952477923\" target=\"_blank\" rel=\"nofollow noopener\"><br \/>\u00a0 View post<br \/><\/a><\/p>\n<p>&#8220;I doubt there are really more than 10 MMOs&#8221; with real longevity, he says and after nearly three decades he can&#8217;t reduce it to a formula: &#8220;It&#8217;s a mixture of serendipity and timing and organic growth and emergence.&#8221;<\/p>\n<p>He points to roughly 5,200 papers referencing Eve on Google Scholar as evidence of what two decades of documented behaviour is worth. Constraining agents inside &#8220;arguably human environments&#8221;, he argues, beats letting them &#8220;run loose in reality&#8221;.<\/p>\n<p>The Sui blockchain and the case for friction<\/p>\n<p>Eve Frontier has moved from an Ethereum testnet to the Sui blockchain. Sui organises everything as individual objects, an approach P\u00e9tursson recognised straight away: &#8220;It was reassuring to see we weren&#8217;t completely off the reservation when we did this back in the early 2000s.&#8221;<\/p>\n<p>Players trading in-game currency for real money has shadowed Eve since launch &#8211; ISK (Eve&#8217;s in-game currency) was for sale on eBay &#8220;the same day&#8221;, he says. Eve Online will stay a closed economy &#8220;for decades to come&#8221;. Frontier is where he&#8217;s testing the opposite in letting that trade happen out in the open, by design.<\/p>\n<p>That extends to difficulty, at a moment when most retention playbooks are all about reducing player friction.<\/p>\n<p>&#8220;I am a big believer in not underestimating the human condition,&#8221; P\u00e9tursson says, &#8220;especially when people are organising around a big problem.&#8221; Eve, in his framing, is a conflict generation and resolution machine.\u00a0<\/p>\n<p>\u201cIt&#8217;s just as well throwing the playbook out and trying something really different rather than doing what everyone else is doing\u201d<\/p>\n<p>He&#8217;s unbothered by whether that matches the market. &#8220;It&#8217;s just as well throwing the playbook out and trying something really different rather than doing what everyone else is doing &#8211; which I think is largely finding no one as an audience these days.&#8221;<\/p>\n<p>What&#8217;s next for Fenris?<\/p>\n<p>Eve Vanguard, the new extraction shooter, ran its first alpha playtest in July and moves to a persistent build in November &#8211; a category P\u00e9tursson is cautiously realistic about. &#8220;Getting extremely competent shooters off the ground is, as people have seen in recent times, extremely hard.&#8221;<\/p>\n<p>Eve Frontier, meanwhile, is the more distant prospect &#8211; still in Founder Access and only recently ported to its Sui testnet.<\/p>\n<p>Overall, P\u00e9tursson remains optimistic about the future and what is still to come for the studio: &#8220;I think everyone here at Fenris thinks our best work is ahead of us.&#8221;<\/p>\n<p>\t<a href=\"https:\/\/media.pocketgamer.biz\/images\/140670\/89642\/pgcnordicscta_orig.webp\" target=\"_blank\" rel=\"nofollow noopener\"><\/p>\n<p>\t\t\t\t\t\t<img decoding=\"async\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/08\/pgcnordicscta_1200.jpg\" alt=\"\" width=\"300\" height=\"150\" loading=\"lazy\"\/><\/p>\n<p>\t<\/a><\/p>\n<p>Fenris&#8217;s story is one of many playing out across the Nordic region right now. Catch the rest at PGC Nordics in Helsinki, October 20th and 21st.\u00a0<a href=\"https:\/\/www.pgconnects.com\/nordics\/registration\/\" target=\"_blank\" rel=\"nofollow noopener\">Secure your spot.<\/a><\/p>\n<p>\t\t\t<script async src=\"https:\/\/platform.twitter.com\/widgets.js\" charset=\"utf-8\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"The industry is in &#8220;rapid, unplanned disassembly&#8221;, says P\u00e9tursson &#8211; Eve&#8217;s $120m buyback is a symptom of it.&hellip;\n","protected":false},"author":2,"featured_media":146762,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[25,3278,11056,5044,19413,72096,19969,132,7543,19412,1749,72095],"class_list":["post-146761","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-artificial-intelligence","tag-blockchain","tag-buyout","tag-deepmind","tag-eve-online","tag-fenris","tag-fenris-creations","tag-google","tag-google-deepmind","tag-hilmar-veigar-petursson","tag-ma","tag-mmo"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/146761","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=146761"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/146761\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/146762"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=146761"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=146761"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=146761"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}