{"id":148488,"date":"2026-08-23T05:25:12","date_gmt":"2026-08-23T05:25:12","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/148488\/"},"modified":"2026-08-23T05:25:12","modified_gmt":"2026-08-23T05:25:12","slug":"apple-cutting-hundreds-more-jobs-in-shift-toward-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/148488\/","title":{"rendered":"Apple cutting hundreds more jobs in shift toward AI"},"content":{"rendered":"

\"\"<\/a> <\/p>\n

Apple is cutting more than 200 jobs as the tech giant sharpens its focus<\/a> on AI and updates its Siri digital assistant. <\/p>\n

Roughly 100 of the eliminated positions are tied to the Vision Pro team.<\/p>\n

Another 100 hit groups working on Siri and the Intelligent Systems Experience team, the division focused on bringing generative AI features into Apple devices.<\/p>\n

This software reshuffle comes as Apple eliminates legacy engineering roles to clear room for specialists who can rebuild Siri on an entirely new generative AI architecture. <\/p>\n

\"\"<\/a> Apple is cutting more than 200 jobs. Future Publishing via Getty Images <\/p>\n

Apple confirmed the cuts, saying it was “looking to evolve our business to deliver the best experiences for our users.” <\/p>\n

“While we will create new roles as part of this change, it will also impact a limited number of existing roles,” the company said. <\/p>\n

Siri has lagged behind OpenAI’s ChatGPT and Google Gemini for years, particularly when it comes to remembering what users were talking about and handling follow-up questions naturally. <\/p>\n

\"\"<\/a> Apple long-planned upgrade to the Siri virtual assistant has run into snags during testing. Bloomberg via Getty Images <\/p>\n

Siri has historically responded with a basic web link instead of actually answering the question. <\/p>\n

The company’s revamped “Siri AI” in the public beta of iOS 18 has narrowed the functional gap by focusing on integration across its ecosystem. <\/p>\n

Meanwhile, Vision Pro has become one of Apple’s biggest commercial disappointments. <\/p>\n

\"\"<\/a> Apple releases iOS 26.6.1 on an iPhone in Taichung, Taiwan, on Tuesday, Aug. 18, 2026. (Represented by ZUMA Press, Inc.) ZUMAPRESS.com <\/p>\n

The headset features industry-leading micro-OLED displays and precise eye-tracking, but consumers haven’t embraced it. <\/p>\n

Apple never released official sales figures, but estimated global sales fell to just 45,000 units in the final quarter of 2025. <\/p>\n

In response, Apple is trimming its Vision Pro operations while shifting resources toward newer AI efforts and devices. <\/p>\n

\"\"<\/a> Apple’s Vision Pro has become one of Apple’s biggest commercial disappointments. Apple <\/p>\n

The company is also dealing with higher production costs as an AI-driven memory shortage pushes up expenses. <\/p>\n

Apple raised prices on its Macs and iPads earlier this summer and recently introduced a leasing plan covering its major hardware products as it looks to bring in more customers while offsetting those costs. <\/p>\n","protected":false},"excerpt":{"rendered":"Apple is cutting more than 200 jobs as the tech giant sharpens its focus on AI and updates…\n","protected":false},"author":2,"featured_media":148489,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,319,25,27504],"class_list":["post-148488","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-ai","tag-apple","tag-artificial-intelligence","tag-vision-pro"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/148488","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=148488"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/148488\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/148489"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=148488"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=148488"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=148488"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}