{"id":148596,"date":"2026-08-23T10:47:27","date_gmt":"2026-08-23T10:47:27","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/148596\/"},"modified":"2026-08-23T10:47:27","modified_gmt":"2026-08-23T10:47:27","slug":"apple-cutting-hundreds-more-jobs-in-shift-toward-ai-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/148596\/","title":{"rendered":"Apple cutting hundreds more jobs in shift toward AI"},"content":{"rendered":"<p>Apple is cutting more than 200 jobs as <a href=\"https:\/\/nypost.com\/2026\/06\/05\/business\/apple-closing-store-at-north-county-mall-near-san-diego-plus-two-other-locations\/\" rel=\"nofollow noopener\" target=\"_blank\">the tech giant sharpens its focus<\/a> on AI and updates its Siri digital assistant.<\/p>\n<p>Roughly 100 of the eliminated positions are tied to the Vision Pro team.<\/p>\n<p>Another 100 hit groups working on Siri and the Intelligent Systems Experience team, the division focused on bringing generative AI features into Apple devices.<\/p>\n<p>This software reshuffle comes as Apple eliminates legacy engineering roles to clear room for specialists who can rebuild Siri on an entirely new generative AI architecture.<\/p>\n<p>Apple is cutting more than 200 jobs. Future Publishing via Getty Images<\/p>\n<p>Apple confirmed the cuts, saying it was \u201clooking to evolve our business to deliver the best experiences for our users.\u201d<\/p>\n<p>\u201cWhile we will create new roles as part of this change, it will also impact a limited number of existing roles,\u201d the company said.<\/p>\n<p>Siri has lagged behind OpenAI\u2019s ChatGPT and Google Gemini for years, particularly when it comes to remembering what users were talking about and handling follow-up questions naturally.<\/p>\n<p>Apple long-planned upgrade to the Siri virtual assistant has run into snags during testing. Bloomberg via Getty Images<\/p>\n<p>Siri has historically responded with a basic web link instead of actually answering the question.<\/p>\n<p>The company\u2019s revamped \u201cSiri AI\u201d in the public beta of iOS 18 has narrowed the functional gap by focusing on integration across its ecosystem.<\/p>\n<p>Meanwhile, Vision Pro has become one of Apple\u2019s biggest commercial disappointments.<\/p>\n<p>Apple releases iOS 26.6.1 on an iPhone in Taichung, Taiwan, on Tuesday, Aug. 18, 2026. (Represented by ZUMA Press, Inc.) ZUMAPRESS.com<\/p>\n<p>The headset features industry-leading micro-OLED displays and precise eye-tracking, but consumers haven\u2019t embraced it.<\/p>\n<p>Apple never released official sales figures, but estimated global sales fell to just 45,000 units in the final quarter of 2025.<\/p>\n<p>In response, Apple is trimming its Vision Pro operations while shifting resources toward newer AI efforts and devices.<\/p>\n<p>Apple\u2019s Vision Pro has become one of Apple\u2019s biggest commercial disappointments. Apple<\/p>\n<p>The company is also dealing with higher production costs as an AI-driven memory shortage pushes up expenses.<\/p>\n<p>Apple raised prices on its Macs and iPads earlier this summer and recently introduced a leasing plan covering its major hardware products as it looks to bring in more customers while offsetting those costs.<\/p>\n","protected":false},"excerpt":{"rendered":"Apple is cutting more than 200 jobs as the tech giant sharpens its focus on AI and updates&hellip;\n","protected":false},"author":2,"featured_media":148597,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,319,25,309,970,6895,38922],"class_list":["post-148596","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-ai","tag-apple","tag-artificial-intelligence","tag-business","tag-california","tag-siri","tag-wearable-technology"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/148596","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=148596"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/148596\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/148597"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=148596"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=148596"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=148596"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}