Google is giving online publishers a new way to encourage readers to prioritise their content across Search as media companies grapple with changes in referral traffic caused by AI-powered search products.<\/p>\n
Publishers can now place a Google \u201cPreferred Sources\u201d button directly on their websites. Readers who use it can designate the publication as a source they want to see more frequently.<\/p>\n
Once selected, a preferred publisher is more likely to appear prominently in Google’s Top Stories feature. Its content can also receive a preferred-source label in AI Mode and AI Overviews.<\/p>\n
Google says readers are twice as likely to click through to a website after marking it as a preferred source. The company said hundreds of thousands of individual sources have already been selected through the programme.<\/p>\n
The initiative comes as publishers are increasingly concerned that AI-generated search summaries can answer users’ questions without requiring them to visit the websites that produced the underlying reporting or information.<\/p>\n
Google is also expanding personalisation elsewhere. Users will be able to tell the Discover feed, using natural-language instructions, which subjects they want to see more or less often. Android users will also receive additional controls over Google News audio briefings.<\/p>\n","protected":false},"excerpt":{"rendered":"Google is giving online publishers a new way to encourage readers to prioritise their content across Search as…\n","protected":false},"author":2,"featured_media":98823,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[24,72856,72853,132,1429,8063,20680,52862,72851,72852,72854,72857,72855,67703,72858],"class_list":["post-148635","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-ai","tag-ai-search-publishers","tag-ai-search-traffic","tag-google","tag-google-ai","tag-google-ai-mode","tag-google-ai-overviews","tag-google-discover","tag-google-preferred-sources","tag-google-publishers","tag-google-search-news","tag-news-website-traffic","tag-preferred-sources-button","tag-publisher-website-traffic","tag-search-referrals"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/148635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=148635"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/148635\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/98823"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=148635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=148635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=148635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}