{"id":150163,"date":"2026-08-25T03:36:10","date_gmt":"2026-08-25T03:36:10","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/150163\/"},"modified":"2026-08-25T03:36:10","modified_gmt":"2026-08-25T03:36:10","slug":"porsche-inks-1-5-billion-ai-deal-with-indias-tata-consultancy","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/150163\/","title":{"rendered":"Porsche inks $1.5 billion AI deal with India\u2019s Tata Consultancy"},"content":{"rendered":"<p>General atmosphere at the 2025 Icons of Porsche Festival at The Slab on November 22, 2025 in Dubai, United Arab Emirates. <\/p>\n<p>Maya Cellixa | Getty Images<\/p>\n<p>Porsche has <a href=\"https:\/\/www.bseindia.com\/xml-data\/corpfiling\/AttachLive\/8c2f4826-7325-4eaa-a196-4c6637ac8a41.pdf\" target=\"_blank\" rel=\"nofollow noopener\">signed a five-year contract<\/a> worth 1.25 billion euros ($1.46 billion) for artificial intelligence with India&#8217;s largest IT services firm, Tata Consultancy Services.<\/p>\n<p>As part of the deal, TCS will <a href=\"https:\/\/www.bseindia.com\/xml-data\/corpfiling\/AttachLive\/8643319c-d0c3-49d6-9394-c41b3c7a54bf.pdf\" target=\"_blank\" rel=\"nofollow noopener\">acquire Porsche&#8217;s IT consulting<\/a> business, MHP, for 320 million euros, the company said in a release.<\/p>\n<p>This will combine Porsche&#8217;s &#8220;<a href=\"https:\/\/newsroom.porsche.com\/en\/2026\/company\/porsche-mhp-sale-tata-consultancy-services-43113.html\" target=\"_blank\" rel=\"nofollow noopener\">automotive expertise<\/a> with TCS&#8217;s digital and AI capabilities,&#8221; Michael Leiters, chairman\u00a0of Porsche, said in the press release. The partnership will boost the European sports-car maker&#8217;s innovation, efficiency and competitiveness &#8220;in an increasingly data- and software-driven world of mobility.&#8221;<\/p>\n<p>Since the start of the year, TCS has secured multiple AI-led business transformation deals and has said its <a href=\"https:\/\/www.tcs.com\/who-we-are\/newsroom\/press-release\/tcs-financial-results-q1-fy-2027\" target=\"_blank\" rel=\"nofollow noopener\">annualized AI revenues were $2.6 billion<\/a> in the June quarter, up 13.6% from a quarter earlier.<\/p>\n<p><img decoding=\"async\" class=\"InlineVideo-videoThumbnail\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/08\/108353107-17875456911787545688-47950421648-1080pnbcnews.jpg\" alt=\"CLSA downgrades Indian IT majors: Why legacy names could be AI losers\"\/><\/p>\n<p>AI is widely expected to hurt the business prospects of Indian IT services companies. The Nifty IT index, a benchmark for stocks of IT service companies, is down nearly 20% from the beginning of the year, as compared to the Nifty 50, which has slipped just over 7%.<\/p>\n<p>The deal with Porsche will be effective once the Indian software giant completes the acquisition of MHP, which employs around 4,500 people. With this acquisition, TCS aims to &#8220;industrialize AI at scale for Porsche,&#8221; said K. Krithivasan, chief executive and managing director of TCS.<\/p>\n<p>It will also enhance the presence of the Indian software service company in the German market and among European automotive and industrial customers. <\/p>\n<p>The sale of MHP is part of Porsche&#8217;s &#8220;Sportwagenschmiede 35&#8221; strategy, which aims to improve the profitability and cash flow of the automaker. \u00a0&#8220;We are firmly aligning our company with <a href=\"https:\/\/newsroom.porsche.com\/en_AU\/2026\/company\/porsche-financial-figures-half-year-2026-42955.html\" target=\"_blank\" rel=\"nofollow noopener\">our core business<\/a>,&#8221; Leiters said last month, adding that the key element of the strategy would be to streamline the operations at all levels<\/p>\n<p><a href=\"https:\/\/www.google.com\/preferences\/source?q=https:\/\/www.cnbc.com\/\" target=\"_blank\" rel=\"noopener noreferrer nofollow\">Choose CNBC as your preferred source on Google and never miss a moment from the most trusted name in business news.<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"General atmosphere at the 2025 Icons of Porsche Festival at The Slab on November 22, 2025 in Dubai,&hellip;\n","protected":false},"author":2,"featured_media":150164,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,2451,8707,148],"class_list":["post-150163","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-ai","tag-artificial-intelligence","tag-asia-economy","tag-autos","tag-business-news"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/150163","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=150163"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/150163\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/150164"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=150163"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=150163"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=150163"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}