Major tech companies including Google DeepMind, Amazon Web Services (AWS), Kling AI and Alibaba Group have signed up to participate in the InnoAsia program of this year’s Asian Contents & Film Market (ACFM).<\/p>\n
The official market of Busan International Film Festival, ACFM says it is expanding its scope around the vision of “an innovative ecosystem in which cinema and technology co-evolve.” InnoAsia aims to connect storytelling with emerging technologies, including AI and the rapidly growing microdrama ecosystem.<\/p>\n
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As part of this, ACFM is partnering with global marketing and advertising agency Innocean to co-host the ‘Cinema by Brand 2026’ competition, with the Producers Guild of Korea (PGK) responsible for the selection process and production supervision.<\/p>\n
Cinema by Brand is described as “an innovative investment and production support platform that connects client brands with film creators worldwide to develop and produce new film content.”<\/p>\n
This year, the competition is seeking 20-minute short film projects featuring Hanwha Group’s ‘Space Solar Power’. The first-round selections will be announced in early September, followed by final pitching in late September, with final selections announced during ACFM.<\/p>\n
Each selected project will receive production funding, and the selected projects will then be produced and presented to audiences in Korea and worldwide. A session during the market will also explore the significance and potential of branded content in the content business.<\/p>\n
Meanwhile, in addition to Google, Kling AI and Alibaba, other AI-driven tech companies attending InnoAsia will include BytePlus, Netflix’s VFX studio Eyeline Studios, MegazoneCloud, OPIM Digital, the Korean Film Archive’s VFX asset trading platform i.AM, and InShorts.<\/p>\n
AI-driven content production companies joining the program include France-based AI\/XR content studio Atlas V, Korea’s Mateo AI Studio, MBC C&I, Climax Studio, For Entertainment, K-Dragon and MooAm.<\/p>\n
Microdrama platforms Mango TV, FlickReels and Vigloo have also confirmed their participation.<\/p>\n
Kling AI will co-host ‘New Cinematic Possibilities: Reimagining Filmmaking with Kling AI’ and ‘Kling AI Networking Reception: From Production Needs Across Asia to Industry Partnerships’ with ACFM.<\/p>\n
AWS and MegazoneCloud will launch the ‘AWS Awards’, linked to startup pitching. Winning companies will be selected following a PoC (proof of concept) process and receive AWS cloud vouchers.<\/p>\n
InnoAsia will also continue its partnerships with international markets, including Berlin film festival’s European Film Market (EFM). Lux AI, an EFM-participating startup developing an intelligent lighting solution for virtual production, and Tanja Meissner, Director Berlinale Pro and EFM, are set to visit Busan.<\/p>\n
Through collaboration with TAICCA School under the Taiwan Creative Content Agency, imCore, a startup developing an AI solution to improve VFX production efficiency, will also participate.<\/p>\n
ACFM and InnoAsia 2026 are taking place October 10-13 at the BEXO exhibition centre, during Busan International Film Festival, which is running October 6-15.<\/p>\n
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