![\"Kaltura\"](\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/04\/42682f5134d1773dccf594ae9e472b43.png\")
Kaltura <\/p>\n Kaltura <\/p>\n
Kaltura and PathFactory, now a Kaltura company, will present a customer case study on Cisco Webex\u2019s \u2019s transformation of account-based marketing through content intelligence and activation<\/p>\n
New York, New York, April 24, 2026 (GLOBE NEWSWIRE)<\/a> — Kaltura, Inc. (Nasdaq: KLTR), the Agentic Digital Experience company, today announced its participation in the Forrester B2B Summit North America 2026, taking place April 26\u201329 in Phoenix, Arizona. Building on the momentum of its Agentic Revenue Engagement platform debut at Adobe Summit earlier this month, Kaltura will\u00a0showcase\u00a0how B2B organizations can move beyond static content publishing to deliver adaptive, intent-aware buyer journeys powered by agentic AI.\u00a0 This year\u2019s Forrester B2B Summit is organized around the theme \u201cHello, GTM Singularity\u201d – the moment when AI-powered buyer autonomy is dismantling decades-old go-to-market models. Marketing leaders are facing a structural shift: 94% of B2B buyers now use AI in\u00a0purchasing\u00a0decisions\u00a0and\u00a0web traffic and demand volume are declining 20\u201330% as AI search absorbs pre-funnel research, and engagement metrics\u00a0– the foundation of B2B marketing\u2019s accountability model\u00a0–\u00a0are becoming unreliable.<\/p>\n At the same time, 60\u201370% of B2B content goes unused by sales teams, and marketers\u00a0remain\u00a0unable to connect content creation to revenue outcomes. Kaltura\u2019s own research confirms the scale of the challenge: a survey of 300+ senior marketing leaders found that 99% report their AI tools still\u00a0operate\u00a0in silos\u00a0and\u00a0that they\u00a0cannot achieve true 1:1 personalization.<\/p>\n The old model –\u00a0create\u00a0content,\u00a0publish\u00a0it,\u00a0and\u00a0hope\u00a0that\u00a0the right buyer finds it – is no longer\u00a0viable. Buyers arrive pre-educated by AI copilots and answer engines, expecting experiences that adapt to their intent in real time.<\/p>\n Kaltura\u2019s answer\u00a0to this challenge\u00a0is\u00a0its\u00a0Agentic Revenue Engagement platform,\u00a0which\u00a0following\u00a0the\u00a0acquisition of\u00a0PathFactory\u00a0earlier this year\u00a0now\u00a0combines the\u00a0capabilities\u00a0of Kaltura\u2019s intelligent\u00a0rich media\u00a0content creation and Agentic Avatar technology,\u00a0with\u00a0PathFactory\u2019s\u00a0content intelligence and journey orchestration.\u00a0\u00a0The platform addresses every layer of the B2B content-to-revenue challenge:<\/p>\n Story continues <\/p>\n Intelligent Content Creation – Kaltura\u2019s Content Lab, Avatar Video Production Studio, and REACH enrichment marketplace (over\u00a022\u00a0transcription & translation\u00a0services\u00a0in over\u00a080\u00a0languages) enable marketing teams to produce and localize\u00a0personalized\u00a0videos\u00a0and rich\u00a0media including\u00a0avatar-narrated content,\u00a0cost-effectively at\u00a0scale,\u00a0without studios, cameras, or production queues.<\/p>\n Content Intelligence and Journey Orchestration –\u00a0PathFactory\u2019s\u00a0AI engine maps every content asset into a context graph, tracking buyer intent signals, consumption patterns, and engagement depth. Content is surfaced to the right buyer at the right moment based on behavioral and firmographic signals.<\/p>\n Multimodal Conversational Engagement\u00a0– Kaltura\u2019s\u00a0Genie and\u00a0Agentic Avatars\u00a0and\u00a0PathFactory\u2019s\u00a0ChatFactory\u00a0transform static marketing pages and help centers into real-time, rich\u00a0conversations\u00a0and content journeys. Photorealistic AI avatars greet visitors, answer questions,\u00a0understand intent,\u00a0recommend content, and transition seamlessly between scripted narration and live dialogue, including personalized rich media generation in real time (flash cards, video clips and more).<\/p>\n At the Forrester B2B Summit<\/a>\u00a0(booth #309), Kaltura and\u00a0PathFactory\u00a0will present a customer case study on how\u00a0Cisco\u00a0Webex\u00a0rebuilt its\u00a0Martech stack around\u00a0a single source\u00a0of truth for content and engagement data – turning fragmented systems into a unified engine that powers strategy, execution, and measurement across the business.\u00a0On Tuesday, April 28 from 12:15-12:45 PM MST, Pradeep\u00a0Dasarathan, Director of Web & Digital Marketing at Cisco (Webex),\u00a0and\u00a0Venk\u00a0Chandran, CPO\u00a0at\u00a0PathFactory\u00a0(a Kaltura company) will\u00a0share how at Cisco Webex\u00a0every marketing decision – from a paid media campaign to a global ABM program – starts with first-party engagement\u00a0data, and walk through what works, what this data looks like, and what\u2019s next.\u00a0Kaltura\u2019s presence at the B2B Summit is backed by recent Forrester recognition that\u00a0validates\u00a0its leadership across the platform:<\/p>\n \u201cForrester\u2019s \u2018GTM Singularity\u2019 theme captures exactly what we are hearing from the largest enterprises in the world – the old playbook of static content, siloed tools, and manual journey stitching is breaking down,\u201d said Ron Yekutiel, Co-Founder,\u00a0Chairman, President, and CEO of Kaltura. \u201cWith the combination of Kaltura and\u00a0PathFactory, we\u00a0offer\u00a0the leading\u00a0rich,\u00a0agentic\u00a0digital experience\u00a0platform\u00a0across content\u00a0creation,\u00a0intelligent management, and\u00a0conversational engagement. We are not just helping marketers keep up with the shift to AI-powered buying. We are giving them the strategic foundation to lead it – with measurable, revenue-connected outcomes.\u201d<\/p>\n The Forrester B2B Summit appearance\u00a0continues\u00a0a series of major industry events where Kaltura is\u00a0presenting\u00a0its\u00a0Agentic Revenue Engagement platform\u00a0for\u00a0marketing and revenue leaders. Following the platform\u2019s debut at Adobe Summit in Las Vegas earlier this month, and ahead of the\u00a0Kaltura Connect on the Road 2026<\/a>\u00a0series in New York (May 12), San Francisco (May 14), and London (May 19), the Forrester event\u00a0exposes the platform to\u00a0analysts\u00a0and\u00a0the\u00a0practitioner community\u00a0that is\u00a0shaping the future of B2B go-to-market.\u00a0<\/p>\n About Kaltura<\/p>\n Kaltura\u2019s mission is to power rich, agentic digital experiences across organizational journeys for customers, employees, learners, and audiences. Its platform combines intelligent content creation, enterprise-grade content management and intelligence, and multimodal conversational engagement capabilities. Kaltura serves leading enterprises, financial institutions, educational institutions, media and telecom providers, and other organizations worldwide. For more information,\u00a0visit\u00a0www.kaltura.com<\/a>.<\/p>\n CONTACT: Nohar Zmora SVP, Head of Marketing pr.team@kaltura.com<\/p>\n","protected":false},"excerpt":{"rendered":"Kaltura Kaltura and PathFactory, now a Kaltura company, will present a customer case study on Cisco Webex\u2019s \u2019s…\n","protected":false},"author":2,"featured_media":15401,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[8232,7973,179,7493,11547,4684,2095,10814,11544,11545,11546],"class_list":{"0":"post-15400","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agentic-ai","8":"tag-adobe-summit","9":"tag-agentic","10":"tag-agentic-ai","11":"tag-agentic-artificial-intelligence","12":"tag-b2b-content","13":"tag-b2b-marketing","14":"tag-content-creation","15":"tag-engagement","16":"tag-forrester","17":"tag-kaltura","18":"tag-static-content"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/15400","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=15400"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/15400\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/15401"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=15400"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=15400"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=15400"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
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To learn more about the future of AI-driven engagement, you can watch the video presenting Kaltura\u2019s new Agentic Revenue Engagement platform\u00a0here<\/a>.<\/p>\n