{"id":1624,"date":"2026-04-09T14:16:12","date_gmt":"2026-04-09T14:16:12","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/1624\/"},"modified":"2026-04-09T14:16:12","modified_gmt":"2026-04-09T14:16:12","slug":"the-ai-industrys-make-or-break-moment-is-here","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/1624\/","title":{"rendered":"The AI industry\u2019s make-or-break moment is here"},"content":{"rendered":"<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy2 _17nnmdy0 _17nnmdy7 _17nnmdy5 _1xwtict1 _17nnmdyb\">Today on Decoder, let\u2019s talk about the looming AI monetization cliff, and whether some of the biggest companies in the space can become real, profitable businesses before they careen right off it.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">My guest today is Hayden Field, who\u2019s our senior AI reporter here at The Verge. She\u2019s been keeping close tabs on both Anthropic and OpenAI, and how these two companies in particular tell us a whole lot about the AI industry in 2026.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">You\u2019ve certainly heard a version of the monetization cliff story before. The biggest AI firms are built off the back of hundreds of billions in capital investment, and they\u2019re linked to even greater amounts of forward-looking investment in data center build-out, chips, and other infrastructure spend. At some point, the profits have to materialize, or the bubble pops. Maybe AGI arrives, maybe the economy crashes, who knows.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">You\u2019ve heard me ask some version of this question to scores of CEOs here on this show, and a majority of them have hinted toward the bubble popping \u2014 they think some companies will fail in spectacular fashion, some will succeed, and the opportunities, especially the money, are simply too big to ignore. We\u2019re doing this, whether we want to or not \u2014 the market depends on it.<\/p>\n<p><a class=\"kqz8fh1\" href=\"https:\/\/platform.theverge.com\/wp-content\/uploads\/sites\/2\/chorus\/uploads\/chorus_asset\/file\/24792604\/The_Verge_Decoder_Tileart.jpg?quality=90&amp;strip=all&amp;crop=0,0,100,100\" data-pswp-height=\"3000\" data-pswp-width=\"3000\" target=\"_blank\" rel=\"noreferrer nofollow noopener\"><img alt=\"\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3CfeColorMatrix values='1 0 0 0 0 0 1 0 0 0 0 0 1 0 0 0 0 0 100 -1' result='s'\/%3E%3CfeFlood x='0' y='0' width='100%25' height='100%25'\/%3E%3CfeComposite operator='out' in='s'\/%3E%3CfeComposite in2='SourceGraphic'\/%3E%3CfeGaussianBlur stdDeviation='20'\/%3E%3C\/filter%3E%3Cimage width='100%25' height='100%25' x='0' y='0' preserveAspectRatio='none' style='filter: url(%23b);' href='data:image\/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAEAAAABCAQAAAC1HAwCAAAAC0lEQVR42mN8+R8AAtcB6oaHtZcAAAAASUVORK5CYII='\/%3E%3C\/svg%3E&quot;)\"   src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/04\/The_Verge_Decoder_Tileart.jpg\"\/><\/a><\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1 kuxlcj7\">Verge subscribers, don\u2019t forget you get exclusive access to ad-free Decoder wherever you get your podcasts. Head <a href=\"https:\/\/www.theverge.com\/account\/podcasts\" rel=\"nofollow noopener\" target=\"_blank\">here<\/a>. Not a subscriber? You can <a href=\"https:\/\/www.theverge.com\/subscribe\" rel=\"nofollow noopener\" target=\"_blank\">sign up here<\/a>.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">So these last few weeks have felt like a very important inflection point, as both Anthropic and OpenAI have started to react to the reality of needing to go public \u2014 needing to make money,<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The catalyst for this change is AI agents, and products like Claude Code and Cowork, as well as the open-source OpenClaw and OpenAI\u2019s Codex, have radically changed how these companies are thinking about their resources. And this is starting to affect how they behave \u2014 the products they support or suddenly kill, the restrictions they impose on customers, and the money they\u2019re willing to burn toward their next big milestone.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">That\u2019s because agents are valuable to customers right now, but agents also use far more compute. So the way people are using agents is burning tokens at a rate way faster than these companies anticipated, and that\u2019s causing them to make hard decisions.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">We saw this most evidently last month when OpenAI abruptly <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/899850\/openai-sora-ai-chatgpt\" rel=\"nofollow noopener\" target=\"_blank\">killed its video-generation app Sora<\/a>, ditching a $1 billion Disney licensing deal in the process. Why? It costs too much to run, and OpenAI needs the compute for Codex. We saw it again just last week, when Anthropic decided it would no longer let Claude users burn through compute resources using the OpenClaw agent framework through a standard subscription plan, instead forcing those users <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/907074\/anthropic-openclaw-claude-subscription-ban\" rel=\"nofollow noopener\" target=\"_blank\">onto pay-as-you-go plans<\/a>, which cost substantially more.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">As you\u2019ll hear Hayden explain here, these are glimmers of a make-or-break moment for the AI industry, as both Anthropic and OpenAI barrel toward two of the biggest IPOs in history. And the pressure on these companies to make money has never been this intense.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">The projections these companies have made, which just this week were <a href=\"https:\/\/www.wsj.com\/tech\/ai\/openai-anthropic-ipo-finances-04b3cfb9?\" rel=\"nofollow noopener\" target=\"_blank\">leaked to the Wall Street Journal<\/a>, tell a story of mind-boggling growth, to the tune of hundreds of billions in revenue and profitability by the end of the decade. But the most important questions now are can the AI companies pull this off, and what compromises will they make to reach that goal and avoid crashing and burning?<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Okay: Verge senior policy reporter Hayden Field on the AI monetization cliff and the race to profitability. Here we go.<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">If you\u2019d like to read more about what we discussed in this episode, check out these links:<\/p>\n<p>The vibes are off at OpenAI | <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/908513\/the-vibes-are-off-at-openai\" rel=\"nofollow noopener\" target=\"_blank\">The Verge<\/a>Anthropic essentially bans OpenClaw from Claude | <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/907074\/anthropic-openclaw-claude-subscription-ban\" rel=\"nofollow noopener\" target=\"_blank\">The Verge<\/a>Why OpenAI killed Sora | <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/902368\/openai-sora-dead-ai-video-generation-competition\" rel=\"nofollow noopener\" target=\"_blank\">The Verge<\/a>OpenAI just bought TBPN | <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/906022\/openai-buys-tbpn\" rel=\"nofollow noopener\" target=\"_blank\">The Verge<\/a>National poll shows voters like AI less than ICE | <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/891724\/nbc-news-march-2026-poll-ai-ice\" rel=\"nofollow noopener\" target=\"_blank\">The Verge<\/a>The spiraling cost of making AI | <a href=\"https:\/\/www.wsj.com\/tech\/ai\/the-spiraling-cost-of-making-ai-0679bcea?mod=WTRN_pos1\" rel=\"nofollow noopener\" target=\"_blank\">WSJ<\/a>OpenAI\u2019s Fidji Simo taking leave amid exec shake-up | <a href=\"https:\/\/www.wired.com\/story\/openais-fidji-simo-is-taking-a-leave-of-absence\/\" rel=\"nofollow noopener\" target=\"_blank\">Wired<\/a>OpenAI raises another $122B at $850B valuation | <a href=\"https:\/\/www.theverge.com\/ai-artificial-intelligence\/904727\/openai-chatgpt-investment\" rel=\"nofollow noopener\" target=\"_blank\">The Verge<\/a><\/p>\n<p class=\"duet--article--dangerously-set-cms-markup duet--article--standard-paragraph _1ymtmqpi _17nnmdy1 _17nnmdy0 _1xwtict1\">Questions or comments about this episode? Hit us up at decoder@theverge.com. We really do read every email!<\/p>\n<p>Decoder with Nilay Patel<\/p>\n<p class=\"duet--article--dangerously-set-cms-markup\">A podcast from The Verge about big ideas and other problems.<\/p>\n<p><a class=\"duet--cta--button _1f7jm892 _1f7jm890 yapvud9 yapvud7\" href=\"https:\/\/pod.link\/decoder\" rel=\"nofollow noopener\" target=\"_blank\">SUBSCRIBE NOW!<\/a>Follow topics and authors from this story to see more like this in your personalized homepage feed and to receive email updates.Nilay PatelClose<img alt=\"Nilay Patel\" data-chromatic=\"ignore\" loading=\"lazy\" decoding=\"async\" data-nimg=\"fill\" class=\"_1bw37385 x271pn0\" style=\"position:absolute;height:100%;width:100%;left:0;top:0;right:0;bottom:0;color:transparent;background-size:cover;background-position:50% 50%;background-repeat:no-repeat;background-image:url(&quot;data:image\/svg+xml;charset=utf-8,%3Csvg xmlns='http:\/\/www.w3.org\/2000\/svg' %3E%3Cfilter id='b' color-interpolation-filters='sRGB'%3E%3CfeGaussianBlur 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companies&hellip;\n","protected":false},"author":2,"featured_media":1625,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,53,25,309,1926,157,1927,781],"class_list":{"0":"post-1624","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"tag-ai","9":"tag-anthropic","10":"tag-artificial-intelligence","11":"tag-business","12":"tag-decoder","13":"tag-openai","14":"tag-podcasts","15":"tag-tech"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/1624","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=1624"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/1624\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/1625"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=1624"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=1624"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=1624"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}