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\u25b2\u00a0Scott Guthrie, Executive Vice President of Cloud and AI at Microsoft, delivers a keynote on \u201cBuilding Korea\u2019s AI Frontier\u201d at Microsoft AI Tour Seoul.\u00a0<\/p>\n\u25b2\u00a0Scott Guthrie, Executive Vice President of Cloud and AI at Microsoft, delivers a keynote on \u201cBuilding Korea\u2019s AI Frontier\u201d at Microsoft AI Tour Seoul.\u00a0<\/p>\n
March 26, 2026\u00a0\u2013 Microsoft held\u00a0Microsoft AI Tour Seoul<\/a>\u00a0today at COEX, unveiling a success framework for building Korea\u2019s AI frontier and reaffirming its commitment to support organizations through a comprehensive, partnership driven approach.\u00a0<\/p>\n Microsoft introduced its strategy to accelerate Korea\u2019s Frontier Transformation, going beyond productivity gains to redesign how businesses\u00a0operate\u00a0and drive sustainable growth. This approach prioritizes expanding access to intelligence and enables organizations to deliver measurable business outcomes through agent-based AI solutions.\u00a0<\/p>\n Microsoft also introduced the latest updates to Copilot, with enhanced intelligent agent capabilities.\u00a0Wave 3 of Microsoft 365 Copilot<\/a>\u00a0delivers personalized agent experience powered by Work IQ, enabling Copilot to reflect individual work context across key applications such as Word, Excel, PowerPoint, and Outlook.\u00a0Copilot Cowork<\/a>\u00a0further\u00a0integrates data across Microsoft 365 apps, including email, calendars, and documents, and enables users to plan and execute multi step tasks based on users\u2019 goals and work context. The capability is currently available to Frontier program users.\u00a0<\/p>\n Microsoft also shared global Copilot adoption trends. Copilot is now used by more than 90% of Fortune 500 companies, with paid users increasing by over 160% year over year and daily active users growing tenfold. The number of\u00a0large-scale\u00a0deployments with more than 35,000 users has also tripled.\u00a0<\/p>\n Starting May 1, Microsoft will introduce\u00a0Microsoft 365 E7 (Frontier Suite)<\/a>, a new integrated enterprise plan that enables organizations to use intelligent agents in a more secure environment. The offering combines Copilot and Agent 365 capabilities with Microsoft\u2019s core security solutions, including Entra, Defender, Intune, and Purview.\u00a0<\/p>\n During the keynote, Microsoft presented its \u2018Frontier Success Framework\u2019,\u00a0centered on four outcomes:\u00a0\u25b2\u00a0Enrich\u00a0employee experiences,\u00a0\u25b2\u00a0Reinvent\u00a0customer engagement,\u00a0\u25b2\u00a0Reshape\u00a0business processes, and\u00a0\u25b2\u00a0Bend the curve on\u00a0innovation. The framework is designed to help organizations move beyond experimentation and deliver real, measurable business value.\u00a0<\/p>\n Scott Guthrie, Executive Vice President of Cloud and AI at Microsoft, said, \u201cFrontier Transformation goes beyond early-stage AI adoption. It enables organizations to achieve new levels of performance and fundamentally redesign how they\u00a0operate. Through intelligent AI solutions that can reason and create, we will support Korean organizations in becoming leaders in AI innovation and trusted frontier companies.\u201d\u00a0<\/p>\n Willy Cho, the CEO of Microsoft Korea, said, \u201cAI transformation is no longer a question of adoption,\u00a0but of\u00a0how to translate it into measurable and meaningful business outcomes. In a rapidly evolving industrial landscape, we hope today\u2019s innovation cases and sessions provide practical insights and inspiration for an execution focused roadmap that helps organizations unlock new business value, improve operational efficiency, and strengthen competitiveness.\u201d\u00a0<\/p>\n The event featured breakout sessions on agentic AI design and scaling, along with hands-on workshops and interactive experiences. Attendees\u00a0explored\u00a0how to apply AI solutions directly to their businesses and deliver\u00a0real results.\u00a0<\/p>\n Microsoft also highlighted customer stories aligned with the framework. KT, Hyundai Department Store, Yonsei University Health System, RLWRLD, Hyundai\u00a0AutoEver\u00a0and others shared implementation outcomes and operational insights across industries.<\/p>\n Enhancing employee experience: KT drives productivity and efficiency with Copilot\u00a0<\/p>\n KT adopted Microsoft 365 Copilot to turn AI into a core organizational capability. By centralizing internal data and building an integrated environment, the company enabled employees to design and use AI agents tailored to their roles and workflows, fostering an\u00a0\u2018AI prosumer\u2019\u00a0ecosystem. These changes have enhanced employee experience and transformed the way work is done, improving both productivity and operational efficiency across the organization.\u00a0<\/p>\n Hoon-dong Kim, AXD Center Leader and Senior Vice President at KT said, \u201cKT focused on turning individual productivity gains into shared organizational value by enabling employees to design AI agents tailored to their specific roles and workflows. We are seeing tangible results and will continue to manage the lifecycle of Microsoft AI solutions in a more structured way to scale that value across the organization.\u201d\u00a0<\/p>\n Reinventing customer engagement: Hyundai Department Store scales AI powered curation to over 80,000 monthly interactions with HEYDI\u00a0<\/p>\n Hyundai Department Store Group\u00a0enhanced in store\u00a0customer experiences with its Azure OpenAI based shopping curation service HEYDI. With contextual recommendations and multilingual support, the solution achieved a customer satisfaction score of 4.51. Monthly AI powered curation interactions increased\u00a0nearly ninefold, from 9,000 at launch to over 80,000 per month.\u00a0<\/p>\n Seok-hoon\u00a0Kim, IT Business HQ Director and CIO at Hyundai\u00a0Futurenet, said, \u201cAs a large-scale offline retail environment serving global customers, we faced operational challenges in delivering consistent experiences to visitors with different languages, intents, and preferences. Since launching HEYDI, we have seen clear results, with visits more\u00a0frequently\u00a0leading to purchases and more meaningful customer interactions.\u201d\u00a0<\/p>\n Reshaping business processes: Yonsei Health System builds clinician led AI development environment with over 80 applications\u00a0<\/p>\n Yonsei University Health System\u00a0established\u00a0a \u201ccitizen developer\u201d model that enables clinicians to build AI applications directly, integrating more than 80 specialized apps into clinical workflows. The upcoming Rounding Copilot is expected to significantly reduce chart review time, allowing physicians to secure up to 1.8\u00a0additional\u00a0hours per day for patient care.\u00a0<\/p>\n Yoon-bin Jung, Associate Director at Yonsei University Health\u00a0System\u00a0said, \u201cStrict regulatory and security requirements have made it difficult to quickly translate clinical needs into AI solutions. Through our collaboration with Microsoft, we are building a secure and scalable development environment, which we expect will reduce administrative burden and significantly improve care efficiency.\u201d\u00a0<\/p>\n Accelerating innovation: RLWRLD advances physical AI and industrial intelligence on Azure\u00a0<\/p>\n RLWRLD, a physical AI robotics company, is working with Microsoft to advance physical AI technologies, including robot manipulation models. The company has built a data infrastructure based on Azure Blob Storage and Azure Data Lake to systematically store and manage industrial data, improving the efficiency of model training and iteration. Going forward, RLWRLD plans to provide an industrial data sandbox to help enterprises safely\u00a0validate\u00a0and adopt physical AI in manufacturing and\u00a0logistics\u00a0environments.\u00a0<\/p>\n Jung-hee\u00a0Ryu, CEO at RLWRLD, said, \u201cDeveloping physical AI systems that integrate\u00a0perception, motion, and control requires high quality manipulation data that reflects real world industrial environments, along with infrastructure that can reliably support its use. Through our partnership with Microsoft, we expect to strengthen the data foundation for manufacturing and\u00a0logistics\u00a0environments and gradually expand the validation and deployment of physical AI technologies.\u201d\u00a0<\/p>\n Korea\u2019s AI developer community surpasses 2.72 million members<\/p>\n Hyundai\u00a0AutoEver\u00a0has adopted GitHub Copilot to enhance collaboration across development teams and accelerate development speed. This momentum is reflected in the continued growth of Korea\u2019s developer ecosystem. According to\u00a0GitHub\u2019s Innovation Graph<\/a>, the Korean developer community has surpassed 2.72 million, growing steadily since 2020 and expanding its footprint in the global open source and AI development ecosystem.\u00a0<\/p>\n Microsoft advances a trusted AI ecosystem in Korea through skilling 2 million people and strengthening digital sovereignty\u00a0<\/p>\n According to the\u00a0AI Diffusion Report 2025<\/a>, Korea recorded the highest cumulative AI adoption rate among surveyed countries at 81.4%. More than 30% of the population is already using AI at work, and the country ranks 18th globally in AI adoption, reflecting the strong dynamism of its AI market.\u00a0<\/p>\n To help translate this momentum into long-term national competitiveness, Microsoft continues to invest in its AI skills initiative, expanding access to learning opportunities and closing the AI skills gap. In 2025, the company worked with more than 30 public, private, and nonprofit partners, including the Ministry of Personnel Management, NIA, and SK Hynix, to help approximately 2 million people in Korea learn about AI.\u00a0\u00a0<\/p>\n Microsoft also recently launched\u00a0Microsoft Elevate<\/a>\u00a0in Korea,\u00a0working with educational institutions, workforce development programs, and nonprofit organizations to expand AI capabilities and access. Through this initiative, Microsoft aims to help more people across society gain the skills and resources needed to succeed in the AI economy.\u00a0Microsoft is also supporting regional talent development and inclusion. Through the\u00a0Busan Datacenter Academy<\/a>,\u00a0established\u00a0with the City of Busan last year, the company\u00a0is providing\u00a0practical training and technical education.\u00a0<\/p>\n![\"\"](\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/04\/KakaoTalk2-1024x570.jpg\")
\u25b2\u00a0Willy\u00a0Cho, the CEO of Microsoft Korea, delivers a keynote at Microsoft AI Tour Seoul.\u00a0<\/p>\n