{"id":1925,"date":"2026-04-09T19:50:14","date_gmt":"2026-04-09T19:50:14","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/1925\/"},"modified":"2026-04-09T19:50:14","modified_gmt":"2026-04-09T19:50:14","slug":"meta-rolls-out-new-ai-model-in-latest-effort-to-catch-up-with-rivals","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/1925\/","title":{"rendered":"Meta rolls out new AI model in latest effort to catch up with rivals"},"content":{"rendered":"

Mark Zuckerberg-run Meta has rolled out a new artificial intelligence model designed to power everything from shopping suggestions to chat \u2014 the latest effort in the tech giant\u2019s costly push to catch up in the AI race.<\/a><\/p>\n

The company earlier this week unveiled Muse Spark<\/a>, its first big artificial intelligence model since Meta overhauled its internal AI division in a bid to close the gap with rivals like OpenAI and Google.<\/p>\n

The latest push comes after Meta poured billions into the Scale AI startup \u2014 whose founder Alexandr Wang reportedly went on to describe Zuckerberg\u2019s micromanagement as \u201csuffocating.\u201d<\/a><\/p>\n

Meta\u2019s new Muse Spark AI model is being rolled out across its apps as the company races to catch up in the AI arms race. Meta CEO Mark Zuckerberg is pictured. Bloomberg via Getty Images<\/p>\n

Muse Spark is designed to handle text, images and more complex reasoning tasks, allowing users to ask questions, analyze photos, generate content and even get help with shopping decisions.<\/p>\n

Ravi Sawhney, founder of RKS Design, said Meta\u2019s push into AI shopping is less about technology, and more about influencing behavior.<\/p>\n

\u201cMeta is trying to move shopping from intent to influence. Instead of people searching for what they want, the platform is shaping what they believe they want in real time,\u201d he told The Post. \u201cThat is a fundamental shift.\u201d<\/p>\n

Zuck is increasingly tying AI directly to consumer products rather than focusing solely on developer tools or open-source releases.<\/p>\n

Meta is baking the technology into new \u201cshopping mode\u201d features that suggest products, compare items and surface recommendations based on what users are already browsing across its apps.<\/p>\n

The company has pitched the assistant as more like a personal aide than a chatbot \u2014 capable of handling everyday decisions like what to wear, how to decorate a room or which products to buy.<\/p>\n

\u201cThe opportunity is not better recommendations. It is creating a sense of confidence and self alignment in the decision,\u201d Sawhney told The Post. \u201cMost AI shopping tools will fail here. They will surface more options, more noise and more second guessing.\u201d<\/p>\n

He framed the strategy as a direct challenge to existing tech giants.<\/p>\n

Meta\u2019s new AI \u201cshopping mode\u201d aims to influence what users buy by surfacing recommendations inside its apps. dpa\/picture alliance via Getty Images<\/p>\n

\u201cAmazon wins on intent. Google wins on information. Meta is betting it can win on identity and discovery,\u201d he told The Post. \u201cThat only works if users trust what they are being shown and feel understood, not managed.\u201d<\/p>\n

The flashy new features come as Meta scrambles to regain ground<\/a> in a fast-moving AI arms race that it once helped shape. The company said the model\u00a0is already live in its Meta AI app<\/a>\u00a0and website, with plans to expand it across Facebook, Instagram, WhatsApp, Messenger and its Ray-Ban smart glasses in the coming weeks.\u00a0\u00a0<\/p>\n

The Facebook parent had been viewed as a leader in open-source AI with its Llama models, but its most recent releases failed to impress compared with offerings from competitors like OpenAI\u2019s ChatGPT and Anthropic\u2019s Claude.<\/p>\n

That prompted a sweeping reset effort inside the company.<\/p>\n

CEO Mark Zuckerberg has poured billions into AI talent and infrastructure in a bid to close the gap with rivals.
Bloomberg via Getty Images<\/p>\n

Last year, Meta reorganized its AI efforts under a new division called Meta Superintelligence Labs and embarked on an aggressive hiring spree, recruiting researchers and executives from top rivals.<\/a><\/p>\n

The centerpiece of that effort was a $14.3 billion investment in Scale AI<\/a> \u2014 a deal widely seen as a way to bring Wang, into a leadership role overseeing Meta\u2019s AI strategy.<\/p>\n

In December, a Financial Times report<\/a> cited sources in the know as saying that Wang was chaffing under Zuckerberg.<\/p>\n

Meta has also snapped up teams from startups and rival labs<\/a> while reshuffling its internal structure multiple times in recent months in an attempt to speed up development.<\/p>\n

At the same time, Meta has been ramping up spending on the infrastructure needed to build and run advanced AI systems \u2014 committing tens of billions of dollars to data centers, chips and cloud capacity.<\/p>\n

The company told investors it expects to spend as much as $135 billion on AI-related capital expenditures this year alone, underscoring the scale of its bet.<\/p>\n

Shares of Meta rose more than 3% in the afternoon trading session on Wall Street on Thursday. As of around 1:30 p.m. ET, the stock was trading at around $633 per share.<\/p>\n","protected":false},"excerpt":{"rendered":"Mark Zuckerberg-run Meta has rolled out a new artificial intelligence model designed to power everything from shopping suggestions…\n","protected":false},"author":2,"featured_media":1926,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,309,1148,1112,1122,781],"class_list":{"0":"post-1925","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-business","11":"tag-facebook","12":"tag-mark-zuckerberg","13":"tag-meta","14":"tag-tech"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/1925","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=1925"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/1925\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/1926"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=1925"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=1925"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=1925"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}