\n\t\t\t\t\t\tTaylor Swift has filed new trademark applications for two voice clips and one image that a trademark attorney says are \u201cspecifically designed\u201d to protect the pop superstar from threats posed by artificial intelligence.The filings highlight the challenges that AI poses to the entertainment industry, as AI tools generate realistic videos with well-known performers and flood streaming platforms with digital music.Swift\u2019s applications were filed Friday with the United States Patent and Trademark Office and add to hundreds of other trademark filings that list her company TAS Rights Management as the owner.What sets these filings apart is the inclusion of \u201csound marks,\u201d which are a \u201clesser known category of trademark protection,\u201d Josh Gerben, a U.S.-based trademark attorney and founder of Gerben IP, wrote in a blog Monday. \u201cAttempting to register a celebrity\u2019s spoken voice is a new use of trademark registration that has not been tested in court before,\u201d he noted.In one of the audio clips, Swift is heard saying: \u201cHey, it\u2019s Taylor Swift, and you can listen to my new album, \u2018The Life of a Showgirl,\u2019 on demand, on Amazon Music Unlimited.\u201dIn the other clip, she says: \u201cHey! It\u2019s Taylor. My brand new album \u2018The Life of a Showgirl\u2019 is out on Oct. 3 and you can click to pre-save it so you can listen to it on Spotify.\u201dThe image that Swift is seeking to protect is a photograph of her on stage holding a pink guitar and wearing a sequined outfit \u2014 an iconic look from her recent globe-trotting Eras tour.According to Gerben, actor Matthew McConaughey has filed similar applications in recent months to protect his voice and his image, \u201ctesting new theories on how trademark law will work in the AI age.\u201dThe filings come as traditional copyright laws, which protect artists\u2019 works from imitation, fail to guard against AI-generated content. \u201cAI technologies now allow users to generate entirely new content that mimics an artist\u2019s voice without copying an existing recording, creating a gap that trademarks may help fill,\u201d Gerben said.In theory, Swift could claim in a lawsuit that any use of her voice that sounds like the registered trademark \u2014 or AI-generated images of her in a jumpsuit with a guitar \u2014 violate her rights, he added.Swift has filed more than 300 trademark applications in the United States alone, a strategy that helps to \u201creinforce\u201d her brand, according to Leticia Caminero, an intellectual property lawyer at the World Intellectual Property Organization.\n\t\t\t\t\t<\/p>\n
Taylor Swift has filed new trademark applications for two voice clips and one image that a trademark attorney says are \u201cspecifically designed\u201d to protect the pop superstar from threats posed by artificial intelligence.<\/p>\n
The filings highlight the challenges that AI poses to the entertainment industry, as AI tools generate realistic videos with well-known performers and flood streaming platforms with digital music.<\/p>\n
Swift\u2019s applications were filed Friday with the United States Patent and Trademark Office and add to hundreds of other trademark filings that list her company TAS Rights Management as the owner.<\/p>\n
What sets these filings apart is the inclusion of \u201csound marks,\u201d which are a \u201clesser known category of trademark protection,\u201d Josh Gerben, a U.S.-based trademark attorney and founder of Gerben IP, wrote in a blog<\/a> Monday. \u201cAttempting to register a celebrity\u2019s spoken voice is a new use of trademark registration that has not been tested in court before,\u201d he noted.<\/p>\n In one of the audio clips, Swift is heard saying: \u201cHey, it\u2019s Taylor Swift, and you can listen to my new album, \u2018The Life of a Showgirl,\u2019 on demand, on Amazon Music Unlimited.\u201d<\/p>\n In the other clip, she says: \u201cHey! It\u2019s Taylor. My brand new album \u2018The Life of a Showgirl\u2019 is out on Oct. 3 and you can click to pre-save it so you can listen to it on Spotify.\u201d<\/p>\n