{"id":2057,"date":"2026-04-09T22:25:32","date_gmt":"2026-04-09T22:25:32","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/2057\/"},"modified":"2026-04-09T22:25:32","modified_gmt":"2026-04-09T22:25:32","slug":"build-your-first-ai-agent-at-social-media-week","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/2057\/","title":{"rendered":"Build Your First AI Agent at Social Media Week"},"content":{"rendered":"

Everyone talks about AI agents. At ADWEEK\u2019s Social Media Week, you\u2019ll learn how to build your first one<\/a>. Because there\u2019s no better way to start understanding something than by doing it yourself.<\/p>\n

On Tuesday, March 15 starting at 1 p.m., three experts from Stagwell agency Code and Theory will give attendees hands-on training on how to build your first AI agent. Expect to leave the course with three autonomous helpers designed to improve your social media workflow.<\/p>\n

Because this is hands-on keyboard training, capacity is very limited. You\u2019ll want to reserve your seat on the SMW App<\/a>.\u00a0<\/p>\n

I\u2019m personally really excited about offering this course, and Code and Theory\u2019s teachers are as well.<\/p>\n

\u201cI love explaining how this technology works to people that are not technical, because there\u2019s so much value in understanding what\u2019s under the hood,\u201d said Peter Steiner, who leads Code and Theory\u2019s Creative Labs and is responsible for R&D and AI implementation.\u00a0<\/p>\n

Besides Steiner, the classes will also be led by Josh Currie, head of operations strategy and business intelligence, and Bena\u00eblle Benoit, junior strategist.\u00a0<\/p>\n

Code and Theory built three social media workflow agents for the course, and they\u2019ll walk students through how they too can build them.<\/p>\n

By the time you\u2019re done with the class, you will have built three agents: Trend Pulse Report (produces a report on what\u2019s trending on social media), Partnership Evaluator (finds and evaluates potential partnerships), and Analytics Interpreter (produces a report telling you what worked, what didn\u2019t, and why).<\/p>\n

You\u2019ll also have the foundational knowledge to go home and build more yourself. The agents built for work productivity can also be used at home.<\/p>\n

\u201cI don\u2019t have social media, funnily enough,\u201d Benoit said. \u201cAnd I\u2019ve been using the trends agent I made for this class for my personal life, because it lets me update myself on things that are happening, like a new show that\u2019s coming out or a season that\u2019s renewing.\u201d<\/p>\n

This will be a very valuable class for those who know little about agentic workflows but want to take the first step, with hands-on guidance on how to master them.<\/p>\n

\u201cThe industry has done a great job of hyping it up and making it seem like it\u2019s this completely wild, magical thing, but it really is something that regular people can understand, and that\u2019s important to being able to use it well, and integrate it into your work and life,\u201d said Steiner.<\/p>\n

Learn more about the course here<\/a>. And register for Social Media Week here<\/a>.<\/p>\n","protected":false},"excerpt":{"rendered":"Everyone talks about AI agents. At ADWEEK\u2019s Social Media Week, you\u2019ll learn how to build your first one.…\n","protected":false},"author":2,"featured_media":2058,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[2272,24,2273,25,2271],"class_list":{"0":"post-2057","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"tag-agencies","9":"tag-ai","10":"tag-ai-news","11":"tag-artificial-intelligence","12":"tag-social-media-week"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/2057","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=2057"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/2057\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/2058"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=2057"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=2057"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=2057"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}