{"id":22147,"date":"2026-04-29T22:05:10","date_gmt":"2026-04-29T22:05:10","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/22147\/"},"modified":"2026-04-29T22:05:10","modified_gmt":"2026-04-29T22:05:10","slug":"googles-subscriptions-business-is-booming-and-ai-is-a-big-factor","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/22147\/","title":{"rendered":"Google’s Subscriptions Business Is Booming, and AI Is a Big Factor"},"content":{"rendered":"

Google said it now has 350 million paying subscribers across its services \u2014 another boost to what is becoming an increasingly important part of the search giant’s business.<\/p>\n

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The company’s subscriptions business grew 19% year over year in the first quarter of 2026, Google said on Wednesday. That was in line with the 19% growth that Google also saw in Search.<\/p>\n

That jump for subscriptions was primarily driven by YouTube and Google One, the company said.<\/p>\n

Speaking on the company’s Q1 earnings call, Google’s chief financial officer, Anat Ashkenazi, said Google One subscriptions “benefited from increased demand for AI plans.”<\/p>\n

Google One gives paying users access to Google’s frontier models and more advanced AI features, including better image models and more creative AI tools.<\/p>\n

Google has been drawing more attention to its subscription business in recent years<\/a>. While advertising is still Google’s core moneymaker, subscriptions are becoming a bigger part of the pie.<\/p>\n

Overall, the company reported first-quarter revenue of $109.9 billion, up 22% year over year, while profits were $62.6 billion, up 81% compared to the same period a year ago. <\/p>\n

Shares in Google’s parent company, Alphabet, were up more than 6% in after-hours trading. <\/p>\n","protected":false},"excerpt":{"rendered":"Google said it now has 350 million paying subscribers across its services \u2014 another boost to what is…\n","protected":false},"author":2,"featured_media":22148,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[24,1329,873,532,15307,15305,132,1429,15301,5964,15303,15302,15300,15304,15306,573],"class_list":{"0":"post-22147","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google","8":"tag-ai","9":"tag-business-insider","10":"tag-chief-financial-officer","11":"tag-company","12":"tag-core-moneymaker","13":"tag-frontier-model","14":"tag-google","15":"tag-google-ai","16":"tag-google-one","17":"tag-growth","18":"tag-q1-earning-call","19":"tag-search-giant","20":"tag-subscription-business","21":"tag-user-access","22":"tag-well-image-model","23":"tag-year"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/22147","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=22147"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/22147\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/22148"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=22147"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=22147"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=22147"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}