{"id":22324,"date":"2026-04-30T00:43:10","date_gmt":"2026-04-30T00:43:10","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/22324\/"},"modified":"2026-04-30T00:43:10","modified_gmt":"2026-04-30T00:43:10","slug":"the-american-society-of-cinematographers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/22324\/","title":{"rendered":"The American Society of Cinematographers"},"content":{"rendered":"<p><a href=\"http:\/\/avid.com\" target=\"_blank\" rel=\"nofollow noopener\">Avid<\/a> and Google Cloud are partnering to integrate generative and agentic AI into creative tools from Avid.<\/p>\n<p>By embedding Google\u2019s Gemini models and Vertex AI directly into Avid\u2019s solutions, the collaboration aims to transform video editing from a mostly manual process into an intelligent, AI-assisted experience. Avid is integrating Google Cloud\u2019s AI and data-analytics capabilities into two key areas of its technology stack: the Media Composer nonlinear editing system and Avid Content Core, a new cloud-native SaaS platform that serves as a unified, intelligent data layer for global media assets. By leveraging Gemini and Vertex AI, these platforms can now analyze and understand media context automatically, allowing production teams to query content using natural language. It also enables agentic AI workflows, digital assistants capable of autonomously managing complex tasks such as matching visual styles, identifying emotional cues in raw footage and streamlining metadata logging.<\/p>\n<p>Avid CEO Wellford Dillard noted, \u201cThis partnership with Google Cloud strengthens our ability to deliver secure, AI-driven innovation while keeping Avid interoperable and adaptable across the broader production landscape. Through our collaboration with Google Cloud, Avid is redefining what\u2019s possible in modern media production by expanding intelligent capabilities across our products.\u201d<\/p>\n<p>Follow Avid on <a href=\"https:\/\/www.facebook.com\/Avid\/\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a> and <a href=\"https:\/\/www.instagram.com\/avidtechnology\/\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a>.<\/p>\n<p>Keep up with American Cinematographer on <a href=\"https:\/\/facebook.com\/AmericanCinematographer\" target=\"_blank\" rel=\"nofollow noopener\">Facebook<\/a> and <a href=\"https:\/\/instagram.com\/American_Cinematographer\" target=\"_blank\" rel=\"nofollow noopener\">Instagram<\/a>.<\/p>\n<p> <script async src=\"\/\/www.instagram.com\/embed.js\"><\/script><\/p>\n","protected":false},"excerpt":{"rendered":"Avid and Google Cloud are partnering to integrate generative and agentic AI into creative tools from Avid. By&hellip;\n","protected":false},"author":2,"featured_media":22325,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[24,15409,201,615,15411,1148,132,1429,15410,4377,15414,15413,340,3978,15415,1757,15412],"class_list":{"0":"post-22324","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google","8":"tag-ai","9":"tag-avid","10":"tag-cloud","11":"tag-content","12":"tag-editing","13":"tag-facebook","14":"tag-google","15":"tag-google-ai","16":"tag-integrating","17":"tag-intelligent","18":"tag-interoperable","19":"tag-keeping","20":"tag-media","21":"tag-production","22":"tag-redefining","23":"tag-tools","24":"tag-wellford"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/22324","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=22324"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/22324\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/22325"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=22324"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=22324"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=22324"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}