{"id":23150,"date":"2026-04-30T15:05:18","date_gmt":"2026-04-30T15:05:18","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/23150\/"},"modified":"2026-04-30T15:05:18","modified_gmt":"2026-04-30T15:05:18","slug":"google-touts-its-ai-ad-tech-adoption-and-new-ai-max-features","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/23150\/","title":{"rendered":"Google Touts Its AI Ad Tech Adoption And New AI Max Features"},"content":{"rendered":"

The past year has been momentous for AI search engine ads.<\/p>\n

That\u2019s partly due to ChatGPT\u2019s foray into advertising. But the big AI search ad platform in action right now is Google, which, on Thursday, announced new features and ad types for AI Max, its AI-based bidding product for search and shopping or sponsored product ads.<\/p>\n

In the past year \u2013 and precisely one year, after the April 30, 2025 announcement \u2013 AI Max has gained \u201chundreds of thousands\u201d of advertisers, according to a press briefing hosted by Google earlier this week. That makes AI Max the \u201cfastest-growing AI search product\u201d in Google\u2019s portfolio.<\/p>\n

Although, a year ago today, Google also disclosed that PMax had signed up its one millionth advertiser account. PMax now has four million advertisers on the platform, said Brendon Kraham, Google\u2019s VP of product strategy for search ads and commerce, during the briefing. And all four million are eligible to serve AI chatbot ads within Google\u2019s AI Overviews or AI Mode (the generative responses that appear above some search results).<\/p>\n

Meanwhile, ChatGPT\u2019s advertiser count was, as of a month ago, only 600<\/a>. <\/p>\n

\"\"<\/p>\n

So what\u2019s new?<\/p>\n

The PMax and AI Max usage benchmarks are impressive.<\/p>\n

But the main news of the day is Google\u2019s announcement of new features and campaign types within AI Max. The new products expand the advertising AI\u2019s purview to include shopping and travel campaigns, now in a closed beta, and a new campaign setup feature called AI Brief, which is a conversational prompt field that uses natural language rather than the manual toggling and data uploading or onboarding that are normally required.<\/p>\n

\u201cThis is the first time we\u2019ve brought into [the campaign setup] more natural language,\u201d Kraham said.<\/p>\n

Kraham is excited for the chance for advertisers to begin using AI Brief, he added, since the product will also give Google a chance to get feedback, understand the response by clients and develop it into a more effective way to set up a campaign.<\/p>\n

Many of the new features are part of Google\u2019s ad platform evolution to meet consumer changes in AI searches.<\/p>\n

Advertisers want to show up in new conversational AI interfaces, such as AIOs and AI Mode, or the emerging trend of search queries prompted by a camera, such as Google Lens, Kraham said. \u201cAI Max and PMax are the best mechanisms to show up in those environments.\u201d<\/p>\n

For instance, Google is advising, suggesting and in some cases simply switching advertisers to AI Max from former types of manual control campaigns.<\/p>\n

\u201cTo help more advertisers access the benefits of AI Max, starting in September 2026, campaigns using Dynamic Search Ads (DSA), automatically created assets (ACA) and campaign-level broad match setting will automatically be upgraded to AI Max,\u201d read a Google update<\/a> to ad platform customers earlier this month. Google Shopping and travel-related search campaigns appear to be slated for the same eventual absorption into the AI bidder\u2019s system.<\/p>\n

AdExchanger asked Kraham if manual control campaigns have lasting value, or if agentic tech will antiquate those types of campaigns, either by advertiser choice or Google executive fiat.<\/p>\n

\u201cThe future is definitely more automated, no doubt about that,\u201d he said of Google\u2019s new AI ad product suite. \u201cYou have the agency and choice to use it.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"The past year has been momentous for AI search engine ads. That\u2019s partly due to ChatGPT\u2019s foray into…\n","protected":false},"author":2,"featured_media":23151,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[179,24,15930,15931,1483,155,132,1429,15932,15933],"class_list":{"0":"post-23150","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google","8":"tag-agentic-ai","9":"tag-ai","10":"tag-ai-advertising","11":"tag-ai-max","12":"tag-alphabet","13":"tag-featured","14":"tag-google","15":"tag-google-ai","16":"tag-performance-max","17":"tag-pmax"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/23150","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=23150"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/23150\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/23151"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=23150"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=23150"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=23150"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}