{"id":23186,"date":"2026-04-30T15:38:10","date_gmt":"2026-04-30T15:38:10","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/23186\/"},"modified":"2026-04-30T15:38:10","modified_gmt":"2026-04-30T15:38:10","slug":"x-announces-a-rebuilt-ad-platform-powered-by-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/23186\/","title":{"rendered":"X announces a rebuilt ad platform powered by AI"},"content":{"rendered":"

Elon Musk\u2019s X is still trying to woo back advertisers \u2014 this time with a rebuilt, AI-powered ads platform that started to rollout<\/a> on Thursday.<\/p>\n

The tech company initially struggled<\/a> to grow ad revenue in the first few years of Musk\u2019s reign, leading it to shift its focus to other monetization channels, including AI and subscriptions.<\/a> However, forecasts from\u00a0eMarketer<\/a>\u00a0indicate that X\u2019s ad business has been turning around as of late, with estimated ad revenue of $2.26 billion in 2025, rising to $2.46 billion in 2026. While that\u2019s still half the size of Twitter\u2019s 2021 ad business, it\u2019s headed in the right direction again.<\/p>\n

Now, X is hoping to juice that growth further with a new ad platform. <\/p>\n

According to X, it has begun a \u201cphased rollout\u201d of the new platform, which it claims will have more modern \u201cretrieval and ranking systems,\u201d powered by AI. These changes are meant to make it easier for marketers to create targeted campaigns that they can control. AI will be used to enhance the campaigns, offering better results, more relevant ad placements, and precise targeting, according to X.<\/p>\n

\u201cVery few companies would have the ambition and technical courage to completely rebuild their entire advertising platform in such a short timeframe. This is classic X and xAI \u2014 bold, fast, and focused on building something substantially better for advertisers,\u201d said Monique Pintarelli, head of global advertising at xAI, in a statement posted on X<\/a>. \u201cWe are designing this new ad stack to enable more rapid and seamless integration of ongoing innovation. Advertisers can expect a smooth delivery of continuous improvements and a regular drop of new features as we keep pushing the platform forward.\u201d<\/p>\n

It\u2019s not surprising that rebuilding X\u2019s ad platform was a priority for the company after it merged with Musk\u2019s xAI last year.<\/a> <\/p>\n

AI has contributed to revenue growth in ad businesses across the tech industry, as this week\u2019s earnings have shown. Google, Meta, and others have been enjoying a \u201cdigital ad boom,\u201d The New York Times<\/a> noted this week, as AI systems have helped to automate the various aspects of marketing, from ad creation to targeting to measurement. This has also lowered the barrier for smaller businesses, giving them access to the same tools used by corporate giants, the report said.<\/p>\n

When you purchase through links in our articles, we may earn a small commission<\/a>. This doesn\u2019t affect our editorial independence.<\/p>\n","protected":false},"excerpt":{"rendered":"Elon Musk\u2019s X is still trying to woo back advertisers \u2014 this time with a rebuilt, AI-powered ads…\n","protected":false},"author":2,"featured_media":23187,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[10],"tags":[15957,175,24,6326,2899],"class_list":{"0":"post-23186","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-xai","8":"tag-adtech","9":"tag-advertising","10":"tag-ai","11":"tag-x","12":"tag-xai"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/23186","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=23186"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/23186\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/23187"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=23186"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=23186"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=23186"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}