{"id":28620,"date":"2026-05-05T21:53:12","date_gmt":"2026-05-05T21:53:12","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/28620\/"},"modified":"2026-05-05T21:53:12","modified_gmt":"2026-05-05T21:53:12","slug":"openai-opens-chatgpt-ads-to-self-service-platform","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/28620\/","title":{"rendered":"OpenAI Opens ChatGPT Ads to Self-Service Platform"},"content":{"rendered":"<p>&#13;<br \/>\n&#13;<\/p>\n<p>    OpenAI Opens ChatGPT Ads to Self-Service Platform<\/p>\n<p>                    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/chatgpt-ads-self-service-2026.jpg\" class=\"image w-100 rounded-0\" alt=\"\" title=\"chatgpt-ads-self-service-2026\"\/><\/p>\n<p>\n                    As part of the announcement, advertisers can now buy ads on a cost-per-click basis.\n                <\/p>\n<p>                <a key=\"0\" href=\"https:\/\/www.adweek.com\/contributor\/kathryn-lundstrom\/\" class=\"author d-flex justify-content-center  position-static\" style=\"top: 0px\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        <img width=\"652\" height=\"367\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/7C1A9592-scaled.jpg\" class=\"contributor-img img-fluid object-fit-cover image image--avatar lazyload rounded-circle\" alt=\"7C1A9592\" loading=\"lazy\" decoding=\"async\"  \/><br \/>\n    <\/a><\/p>\n<p>                                    &#13;<\/p>\n<p>The future of brands gets decided here. Join the industry\u2019s top marketers at Brandweek for the ideas, insights, and connections shaping what\u2019s next.<a href=\"https:\/\/event.adweek.com\/brandweek_2026\/?itm_source=articletop&amp;ref=articlebox\" rel=\"nofollow noopener\" target=\"_blank\"> Get your ticket.<\/a><\/p>\n<p>&#13;<\/p>\n<p><a href=\"https:\/\/www.adweek.com\/media\/openai-is-sharing-its-users-data-with-advertisers\/\" target=\"_blank\" rel=\"nofollow noopener\">OpenAI<\/a> is making it easier for advertisers to buy ads in ChatGPT with a self-service ads platform, new partners, measurement tools, and bidding options.<\/p>\n<p>The AI giant\u2019s self-service <a href=\"https:\/\/www.adweek.com\/media\/openai-is-testing-an-ads-manager-as-its-new-ads-business-fights-growing-pains\/\" target=\"_blank\" rel=\"nofollow noopener\">ads manager<\/a> is now available in beta to U.S. advertisers, according to a blog post on OpenAI\u2019s website. Brands can also buy ads through new adtech partners, <a href=\"https:\/\/www.adweek.com\/commerce\/pacvue-enters-ai-agent-race-with-amazon-focused-tool\/\" target=\"_blank\" rel=\"nofollow noopener\">Pacvue<\/a> and Kargo. StackAdapt, which ADWEEK <a href=\"https:\/\/www.adweek.com\/media\/exclusive-leaked-deck-reveals-stackadapts-playbook-for-chatgpt-ads\/\" target=\"_blank\" rel=\"nofollow noopener\">previously reported on<\/a>, was also included in the announcement.<\/p>\n<p>\u201cConversational AI is the most significant new channel since the rise of retail media, and brands need more than a native UI to compete. They need the automation, control, and cross-channel attribution that drive real performance at scale,\u201d Melissa Burdick, president and cofounder of Pacvue, said in a statement.<\/p>\n<p>                    <a href=\"https:\/\/www.adweek.com\/contributor\/kathryn-lundstrom\/\" class=\"author\" rel=\"nofollow noopener\" target=\"_blank\"><img width=\"652\" height=\"367\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/7C1A9592-scaled.jpg\" class=\"contributor-img img-fluid object-fit-cover image image--avatar lazyload rounded-circle\" alt=\"7C1A9592\" loading=\"lazy\" decoding=\"async\"  \/><\/a><\/p>\n<p>                    <a class=\"text-decoration-none fw-bold text-uppercase\" href=\"https:\/\/www.adweek.com\/contributor\/kathryn-lundstrom\/\" rel=\"nofollow noopener\" target=\"_blank\">Kathryn Lundstrom<\/a><\/p>\n<p class=\"text-center text-sm-start font-body mb-0\">Kathryn Lundstrom is ADWEEK\u2019s commerce and sustainability editor.<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; &#13; OpenAI Opens ChatGPT Ads to Self-Service Platform As part of the announcement, advertisers can now buy&hellip;\n","protected":false},"author":2,"featured_media":28621,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[7],"tags":[12981,18824,2273,25,580,18825,157,13033,18826,18823],"class_list":{"0":"post-28620","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-openai","8":"tag-advertising-news","9":"tag-advertising-marketing","10":"tag-ai-news","11":"tag-artificial-intelligence","12":"tag-chatgpt","13":"tag-ecommerce-news","14":"tag-openai","15":"tag-premium","16":"tag-retail-media-networks","17":"tag-retail-news"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/28620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=28620"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/28620\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/28621"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=28620"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=28620"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=28620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}