{"id":28784,"date":"2026-05-06T00:22:11","date_gmt":"2026-05-06T00:22:11","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/28784\/"},"modified":"2026-05-06T00:22:11","modified_gmt":"2026-05-06T00:22:11","slug":"xboxs-new-ai-loving-boss-shocks-world-kills-useless-ai-feature","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/28784\/","title":{"rendered":"Xbox\u2019s New AI-Loving Boss Shocks World, Kills Useless AI Feature"},"content":{"rendered":"

When Xbox\u2019s new CEO, Asha Sharma, stepped into the sneakers<\/a> once occupied by former chief\/mascot Phil Spencer, many raised eyebrows in her general direction. Sure, there was the timing of it all, but her previous title, president of Microsoft\u2019s CoreAI product, also warranted scrutiny. At a company that\u2019s proven determined to jam AI into every conceivable nook and cranny, common sense be damned<\/a>, Sharma\u2019s appointment seemed like the final nail in the coffin. In the long run, that may or may not end up being the case, but today she demonstrated that AI is not Xbox\u2019s number one priority, at least for now.\u00a0<\/p>\n

On X, the everything app that curiously still does pretty much just one thing, Sharma announced that the Xbox version of Copilot is done for.<\/p>\n

Xbox needs to move faster, deepen our connection with the community, and address friction for both players and developers,\u201d she wrote<\/a>. \u201cToday, we promoted leaders who helped build Xbox, while also bringing in new voices to help push us forward. This balance is important as we get the business back on track. As part of this shift, you\u2019ll see us begin to retire features that don\u2019t align with where we\u2019re headed. We will begin winding down Copilot on mobile and will stop development of Copilot on console.\u201d\u00a0<\/p>\n

Gaming Copilot on console was an AI-powered feature that would\u2019ve effectively walked players through games step by step<\/a>, steamrolling over design intended to teach and raising the question of why someone was even playing a game in the first place. Other questions lurked on the periphery: Where was Copilot pulling information from? Also, who was it even for<\/a>? Sunsetting a solution in search of a problem is an admittedly easy layup, but from this version of Microsoft, it\u2019s far from a given. Gotta give Sharma some small amount of credit for that. A beta version of Gaming Copilot did, however, launch on PC and ROG Ally last year<\/a>; for now the larger initiative’s future is unclear. <\/p>\n

Sharma has spent her time atop the Xbox pecking order trying to get the brand back on track. She landed on pulling an HBO<\/a> with its name shortly after Microsoft threw former Spencer heir apparent, Sarah Bond, under the bus<\/a> for her role in the disastrous \u201cThis is an Xbox\u201d marketing campaign. Last month, Sharma\u2019s resurgent Xbox division also announced a much-needed Game Pass price drop<\/a>.<\/p>\n

This is not to say that all is suddenly hunky dory in Xbox land. For one, BDS<\/a> has designated Microsoft as \u201cperhaps the most complicit tech company in Israel\u2019s illegal occupation\u201d and\u2014alongside groups like No Games For Genocide<\/a>\u2014continues to urge those with the means and ability to boycott Xbox<\/a>. For two, the leadership shakeup Sharma referenced in her post today saw several AI bigwigs get beamed up to the Xbox mothership<\/a>; it is highly unlikely that they will make good decisions. For three, Sharma remains a natalist weirdo<\/a> who believes AI can fix declining fertility rates. In other words, the vibes at Microsoft are still rancid.\u00a0<\/p>\n

But at least Copilot for Xbox is cooked, and while I\u2019m well aware that AI as we know it is nothing more than a marketing buzzword and it will never achieve anything vaguely resembling sentience, I still hope Copilot feels pain on its way out.<\/p>\n

Recommended<\/p>\n

Is This What You Think Of Us<\/p>\n

The feeding ramp is polished to a mirror sheen<\/p>\n

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