{"id":28940,"date":"2026-05-06T03:49:37","date_gmt":"2026-05-06T03:49:37","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/28940\/"},"modified":"2026-05-06T03:49:37","modified_gmt":"2026-05-06T03:49:37","slug":"ai-generated-home-listings-raise-concerns-about-misleading-real-estate-photos","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/28940\/","title":{"rendered":"AI-generated home listings raise concerns about misleading real estate photos"},"content":{"rendered":"\n

TAMPA, Fla. – If you\u2019re shopping for a home, or just doomscrolling listings, it\u2019s getting harder to tell what\u2019s a dream home and what\u2019s been dreamed up by artificial intelligence<\/a>.<\/p>\n

The backstory:<\/p>\n

On platforms like Zillow, sellers can already use virtual staging to furnish empty rooms and showcase different styles, from modern luxury to coastal designs. At the click of a button, you can change the views to fit your vibe.<\/p>\n

Those images are typically labeled. But AI-generated photos may not be.<\/p>\n

\"\" <\/p>\n

“There\u2019s a difference between a rendering, or something that\u2019s unfinished, and taking an existing home and making it something that it\u2019s not,” Katy McBrayer-Lynch with Premier Sotheby’s International Realty said.<\/p>\n

Why you should care:<\/p>\n

McBrayer-Lynch, a Sarasota<\/a>-based agent, says she tested AI tools and found they can go far beyond cosmetic changes.<\/p>\n

“When I did that, it changed the structure of the home. It didn\u2019t just put furniture in, it moved a wall, it changed the window,” McBrayer-Lynch said.<\/p>\n

McBrayer-Lynch says she\u2019s also seen listings that appear to misrepresent properties, leading to frustration when buyers arrive in person.<\/p>\n

“It\u2019s not representing the home as it is. And so, it\u2019s a problem when people get there,” McBrayer-Lynch said.<\/p>\n

FOX 13 conducted its own test using Google\u2019s Veo 3.1, starting with a real home photo and prompting the system to create a more modern, high-end look.<\/p>\n

The result: a noticeably different property.<\/p>\n

Dig deeper:<\/p>\n

The issue is now drawing attention from lawmakers.<\/p>\n

In California, a new law requires disclosure when AI is used to alter listing photos and requires original images to be shown alongside edited versions.<\/p>\n

Officials in New York have also issued warnings about deceptive advertising tied to AI-generated real estate<\/a> images.<\/p>\n

Experts say more states could follow.<\/p>\n

In Florida<\/a>, there is no specific law addressing AI in real estate listings, but misleading advertising is already prohibited.<\/p>\n

What they’re saying:<\/p>\n

“That\u2019s why these laws are coming into play, it\u2019s coming to a point where it\u2019s too much,” Sharon Love-Bates with the National Association of Realtors said.<\/p>\n

McBrayer-Lynch says she relies on professional staging companies and experienced real estate photographers to accurately present her listings.<\/p>\n

“They know what they\u2019re doing, and they\u2019re making sure that they\u2019re not being deceptive,” McBrayer-Lynch said.<\/p>\n

The Source: Information for this reporting includes\u00a0an interview with a Sarasota-based real estate agent, the National Association of Realtors, California\u2019s AI disclosure law, New York\u2019s warning on deceptive AI advertising, previous FOX 13 News reporting and internal testing.<\/p>\n

Real Estate<\/a>Artificial Intelligence<\/a> <\/p>\n","protected":false},"excerpt":{"rendered":"TAMPA, Fla. – If you\u2019re shopping for a home, or just doomscrolling listings, it\u2019s getting harder to tell…\n","protected":false},"author":2,"featured_media":28941,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,2134,66,3050,134],"class_list":{"0":"post-28940","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-consumer","11":"tag-news","12":"tag-real-estate","13":"tag-technology"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/28940","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=28940"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/28940\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/28941"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=28940"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=28940"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=28940"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}