At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.\u00a0<\/p>\n
Industry experts got real about how agentic AI is actually changing advertising workflows today. And they called out the pie-in-the-sky use cases that could be longer-term possibilities for AI, but that aren\u2019t currently \u2013 pardon the pun \u2013 possible.<\/p>\n
In conversations about AI, two other topics kept coming up: measurement and fragmentation. In some cases, AI adds more complexity to media buying by introducing new channels and consumer touch points. But for agencies, AI can also be a way to simplify collaboration and communication with advertiser clients. It\u2019s also increasing the speed of measurement and campaign optimization.<\/p>\n
Beyond AI, insiders also had plenty to say about some other persistent marketing challenges, like proving performance, separating the signal from the noise and balancing creative storytelling with data-driven ad targeting. And they brought plenty of takes that were hotter than a yacht fire! (Well, maybe not that hot. But close.)<\/p>\n
AdExchanger asked a few sources on the ground at POSSIBLE for their views on where the industry stands and where it\u2019s going. Check out the videos below for more from the following:<\/p>\n
Paul Frampton-Calero, CEO, Goodway Group
\nKamran Asghar, Global CEO & Co-Founder, Crossmedia
\nDomenic Venuto, Chief Product & Data Officer, Horizon Media
\nSam Bloom, Head of Partnerships, PMG
\nLeah Askew, SVP, Head of Precision Media, Digitas North America
\nMatt Barash, Chief Commercial Officer, Nova Studio
\nPeter Naylor, Chief Client Officer, Nielsen
\nAshan Khan, Head of Global Agency Partnerships, Uber Advertising
\nJeremy Woodlee, GM of Enterprise, Infillion
\nJohn Hoctor, Co-founder & CEO, Newton Research
\nRavi Patel, Co-founder & CEO, SWYM.ai
\nMukta Chowdhary, VP of Brand, Hello Sunshine<\/p>\n
What\u2019s the most interesting thing you\u2019ve heard at Possible?<\/p>\n
What\u2019s a major industry challenge you\u2019d like to see solved that would benefit your business the most?<\/p>\n
What are you paying attention to that the industry should also be keeping an eye on this year?<\/p>\n
What\u2019s the wildest way you\u2019ve seen someone use AI at work?<\/p>\n","protected":false},"excerpt":{"rendered":"At POSSIBLE 2026 in Miami, the ad industry was over the hype around AI.\u00a0 Industry experts got real…\n","protected":false},"author":2,"featured_media":28976,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[179,7493,24,15930,19007,19008,155,19009,19010,19011,19012,19013,19014,19015,19016,19017,19018,19019,19020],"class_list":{"0":"post-28975","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agentic-ai","8":"tag-agentic-ai","9":"tag-agentic-artificial-intelligence","10":"tag-ai","11":"tag-ai-advertising","12":"tag-ashan-khan","13":"tag-domenic-venuto","14":"tag-featured","15":"tag-jeremy-woodlee","16":"tag-john-hoctor","17":"tag-kamran-asghar","18":"tag-leah-askew","19":"tag-matt-barash","20":"tag-mukta-chowdhary","21":"tag-paul-frampton-calero","22":"tag-peter-naylor","23":"tag-possible-2026","24":"tag-possible-2026-recap","25":"tag-ravi-patel","26":"tag-sam-bloom"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/28975","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=28975"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/28975\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/28976"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=28975"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=28975"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=28975"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}