Advertisers in the US can now book ads in ChatGPT on their own. The $50,000 minimum budget is gone. OpenAI is targeting $2.5 billion in ad revenue this year.<\/p>\n
OpenAI has launched a beta version of its “Ads Manager<\/a>.” US advertisers can register, set budgets and bids, upload creatives, and manage campaigns in ChatGPT directly. Until now, the pilot that started last fall was limited to a small group of directly managed clients.<\/p>\n OpenAI is also partnering with agencies Dentsu, Omnicom, Publicis, and WPP, as well as ad-tech providers Adobe, Criteo, Kargo, Pacvue, and StackAdapt. Advertisers can book ChatGPT ads through these partners using their existing tools, while OpenAI handles delivery.<\/p>\n Cost-per-click billing and a lower barrier to entry<\/p>\n The platform now offers cost-per-click (CPC) billing alongside the existing cost-per-thousand-impressions (CPM) model. OpenAI is also dropping the $50,000 minimum spend that applied during the pilot phase. According to OpenAI’s monetization lead Asad Awan, this opens the platform to smaller businesses that don’t have agency-level budgets.<\/p>\n New measurement tools include a conversions API and pixel-based tracking, letting advertisers attribute purchases, leads, or sign-ups to ad interactions. OpenAI says it only shares aggregated data, not the content of individual conversations.<\/p>\n Advertising becomes a core revenue stream<\/p>\n The rollout fits into OpenAI’s broader revenue plans. According to Axios<\/a>, the company is targeting $2.5 billion in ad revenue this year and $100 billion by 2030. A Reuters report from March put the US pilot’s annualized revenue at over $100 million after just six weeks.<\/p>\n