{"id":29990,"date":"2026-05-06T19:45:15","date_gmt":"2026-05-06T19:45:15","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/29990\/"},"modified":"2026-05-06T19:45:15","modified_gmt":"2026-05-06T19:45:15","slug":"ads-everywhere-google-says-it-may-put-advertisements-in-its-gemini-ai-app-etsy-nyseetsy-alphabet","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/29990\/","title":{"rendered":"Ads Everywhere \u2014 Google Says It May Put Advertisements In Its Gemini AI App – Etsy (NYSE:ETSY), Alphabet"},"content":{"rendered":"

First there were ads in internet search, then streaming platforms and now chatbots? Alphabet Inc.’s (NASDAQ:GOOG<\/a>, GOOGL)) Google is mulling that for its Gemini app.<\/p>\n

Philipp Schindler, chief business officer at Google didn\u2019t rule out allowing brands to run ads within the Gemini AI app when answering a question during Google’s fiscal Q1 earnings conference call<\/a> on April 29.<\/p>\n

\u201cOur focus right now is on AI Mode, but it\u2019s fair to say that we really believe a format that works well in AI Mode would transfer successfully to [the] Gemini app,\u201d Schindler said.\u00a0<\/p>\n

Don’t Miss:<\/p>\n

New Ad Formats With AI\u00a0<\/p>\n

Google is currently testing a new ad format within AI Mode that displays retailers that sell the recommended products that appear during searches.\u00a0<\/p>\n

The format could eventually find its way to the Gemini<\/a> app, but right now Google is focused on the free and subscription tiers, Schindler said.\u00a0<\/p>\n

\u201cAds have always been a big part of scaling products to reach billions of people,\u201d he said. \u201cAnd if done well, ads can be really valuable and really helpful commercial information. At the right moment, we\u2019ll share any plans as we have said. But we\u2019re not rushing anything here.\u201d<\/p>\n

Trending: From the International Space Station to everyday use \u2014 this NASA-tested diagnostics platform is moving toward at-home lab testing<\/a><\/p>\n

A Smarter Way To Shop<\/p>\n

Running ads on the Gemini app would align with the company’s vision of where shopping is heading. Searching in AI Mode gives users a more personalized experience that includes recommendations, the ability to compare items and read reviews all in one place, Schindler said on the call.<\/p>\n

Ulta Beauty Inc. (NASDAQ:<\/a>ULTA<\/a>), the beauty and cosmetics retailer, recently launched agentic search in AI Mode and Gemini, enabling customers to read product recommendations, compare options and checkout.\u00a0<\/p>\n

See Also: Traders Are Flocking to Direxion ETFs \u2014 Targeting Tesla and Elon Musk’s Market Moves<\/a><\/p>\n

ChatGPT Is Eyeing It Too\u00a0<\/p>\n

Google isn\u2019t the only one eyeing ads in an AI app. ChatGPT appears open to it as well. During a Jan. 21, World Economic Forum panel discussion<\/a> OpenAI CFO Sarah Friar\u00a0 said ads on ChatGPT would be done in a responsible way.\u00a0<\/p>\n

Friar said ads wouldn’t alter search results, nor would conversations or data be shared or sold to third parties. There would be an ad-free option as well, she added.\u00a0<\/p>\n

But with 800 million weekly active users, she argued ChatGPT has the scale to support an ad model to keep it free. “The mission is AGI for the benefit of humanity not humanity who can pay,” said Friar.\u00a0<\/p>\n

How AI Is Quietly Reshaping the Future of Digital Advertising and Commerce<\/p>\n

As AI continues to reshape how people search, shop, and interact with digital platforms, some investors are looking beyond individual companies and focusing on the broader trends driving these changes.<\/p>\n

Tools like Public’s<\/a> AI-powered Generated Assets allow investors to turn ideas\u2014such as the growth of AI-driven advertising or the evolution of digital commerce\u2014into custom, data-backed portfolios. By building and testing strategies around specific themes, investors can explore how to align their portfolios with shifts that are transforming entire industries.<\/p>\n

Read Next: See What AI Could Build for Your Portfolio \u2014 Try a Custom Index Now<\/a><\/p>\n

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Backed by institutions including NASA and the NIH, rHealth is targeting the large global diagnostics market with a multi-test platform and a model built around devices, consumables, and software. With FDA registration in progress, the company is positioning itself as a potential shift toward faster, more decentralized healthcare testing.<\/p>\n

Direxion<\/p>\n

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Image: Shutterstock<\/p>\n","protected":false},"excerpt":{"rendered":"First there were ads in internet search, then streaming platforms and now chatbots? Alphabet Inc.’s (NASDAQ:GOOG, GOOGL)) Google…\n","protected":false},"author":2,"featured_media":29991,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[8111,5892,2408,132,1430,5891,19556,7777,19557,19558,19559,19560,19561,19502],"class_list":{"0":"post-29990","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-google","8":"tag-category-markets","9":"tag-cms-wordpress","10":"tag-gemini","11":"tag-google","12":"tag-google-gemini","13":"tag-pageisbzpro-bz","14":"tag-symbol-etsy","15":"tag-symbol-goog","16":"tag-symbol-shop","17":"tag-symbol-tgt","18":"tag-symbol-ulta","19":"tag-symbol-w","20":"tag-symbol-wmt","21":"tag-tag-bz-realestate"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/29990","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=29990"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/29990\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/29991"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=29990"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=29990"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=29990"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}