{"id":30232,"date":"2026-05-06T22:49:11","date_gmt":"2026-05-06T22:49:11","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/30232\/"},"modified":"2026-05-06T22:49:11","modified_gmt":"2026-05-06T22:49:11","slug":"inside-indiana-money-quest-a-responsive-reactive-financial-literacy-program-powered-by-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/30232\/","title":{"rendered":"Inside Indiana Money Quest, a ‘responsive, reactive’ financial literacy program powered by AI"},"content":{"rendered":"

Last week, the Indiana Secretary of State\u2019s office launched Indiana Money Quest<\/a>, a digital \u201cresponsive, reactive\u201d financial literacy and fraud-prevention program that can be personally tailored to each resident\u2019s needs through the use of artificial intelligence.<\/p>\n

The new program was built using technology from the Michigan software firm Venturit and tools like Google\u2019s Vertex AI, to create and deliver financial literacy content in real time. Some of these lessons, which include practical guidance on savings, retirement and how to spot scams, will depend on a user\u2019s needs or their \u201cmicro persona,\u201d a data-informed profile that represents a narrow segment of residents that the program can use to tailor content and learning pathways in a more precise way than traditional educational materials.<\/p>\n

Robert Fulk, the chief information officer for the Indiana Secretary of State\u2019s office, said the goal is to move beyond static websites toward continuously evolving systems that can adapt to changes in financial trends, user behavior and fraud risks.<\/p>\n

Fulk said the project was developed for the Secretary of State\u2019s securities division, to replace its former financial-education materials. Fulk described them as \u201cparagraphs of stuff on a website\u201d or \u201csomething from the 90s\u201d that residents really weren\u2019t using.<\/p>\n

He said Money Quest was designed as a revamp to the government\u2019s typical approach to improving the public\u2019s financial literacy and preventing fraud. While the curriculum was built by certified instructional designers, the AI helped to turn those lesson plans into \u201cmicro lessons\u201d by generating short modules and media, like videos, infographics and audio, that are adaptive to the user\u2019s device, such as a phone, tablet or computer. Additionally, the state says the content meets all web and mobile accessibility guidelines.<\/p>\n

Fulk said the content was organized into six \u201cmicro personas\u201d: K-12 students, young adults, working adults, people nearing retirement, seniors and educators.<\/p>\n

\u201cThey all have different needs and wants. So we did this whole persona-based stuff.\u00a0The idea is that we can really engage them in a different way, and\u00a0to provide them resources they are really going to look at and learn from,\u201d Fulk continued. \u201cWe really looked at these personas, and\u00a0what do these people want and need out of a system. \u2026 And so\u00a0their paths and their experiences, the learning pathways, are completely different.\u201d<\/p>\n

He said keeping AI away from core financial guidance\u00a0and\u00a0confining it to production work,\u00a0like graphics, audio and video, helped to eliminate a number of risks, such as\u00a0harmful or wrong advice, especially in high\u2011stakes areas like fraud and investments. He said it also reduced costs.<\/p>\n

\u201cWe literally did this in about four weeks to completion. \u2026 We would never be able to do that without AI,\u201d Fulk said. \u201cWe literally probably did this phase one of this thing for fifty grand, and this would easily [have] been a quarter million dollar project.\u201d<\/p>\n

The new platform also comes with new tracking tools, which Fulk said will allow the office\u2019s securities division to monitor engagement and course completion, which are just a handful of the metrics it couldn\u2019t measure previously. Fulk said his team and its partners at Google and Venturit are plotting the second phase of the program, which he hopes will help connect the state\u2019s K-12 and collegiate educators, so they can bring these resources into the classroom.<\/p>\n

Money Quest is the second educational program Fulk\u2019s team at the Secretary of State\u2019s office has revamped with generative AI. Last fall, his office updated the state\u2019s notary training system<\/a>, similarly replacing \u201coutdated and clunky\u201d coursework with AI-generated scripts, audio, video and interactive modules. This coming weekend, Fulk said, his office will launch phase two of the notary system\u2019s upgrades, this time using AI to expedite the notary licensing process. The AI, Fulk said, will review notary applications, make recommendations and automatically create a queue for human review. This, he said, will \u201creduce the workload 60 to 70% in our back office.\u201d<\/p>\n

\t\t\t\t\t\"Keely<\/p>\n

\n\t\t\tWritten by Keely Quinlan
\n\t\t\tKeely Quinlan reports on privacy and digital government for StateScoop. She was an investigative news reporter with Clarksville Now in Tennessee, where she resides, and her coverage included local crimes, courts, public education and public health. Her work has appeared in Teen Vogue, Stereogum and other outlets. She earned her bachelor\u2019s in journalism and master\u2019s in social and cultural analysis from New York University.\t\t<\/p>\n","protected":false},"excerpt":{"rendered":"Last week, the Indiana Secretary of State\u2019s office launched Indiana Money Quest, a digital \u201cresponsive, reactive\u201d financial literacy…\n","protected":false},"author":2,"featured_media":30233,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,111,19661,19662,5875,19663,19664,186],"class_list":{"0":"post-30232","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"tag-ai","9":"tag-artificial-intelligence","10":"tag-artificial-intelligence-ai","11":"tag-digital-services","12":"tag-financial-literacy","13":"tag-indiana","14":"tag-indiana-secretary-of-state","15":"tag-robert-fulk","16":"tag-tech-news"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/30232","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=30232"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/30232\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/30233"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=30232"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=30232"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=30232"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}