{"id":30265,"date":"2026-05-06T23:13:16","date_gmt":"2026-05-06T23:13:16","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/30265\/"},"modified":"2026-05-06T23:13:16","modified_gmt":"2026-05-06T23:13:16","slug":"ccp-games-rebrands-as-fenris-creations-and-partners-with-google-deepmind-on-ai-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/30265\/","title":{"rendered":"CCP Games Rebrands as ‘Fenris Creations’ and Partners with Google DeepMind on AI"},"content":{"rendered":"

CCP Games, the developer of EVE Online, is rebranding as Fenris Creations and transitioning to an independent management structure. The company also announced an official artificial intelligence research partnership with Google DeepMind.<\/p>\n

<\/a><\/p>\n

CEO Hilmar Veigar P\u00e9tursson announced the news on the company’s official blog on the 6th (local time). While ‘Fenris’ is derived from Norse mythology, it is also deeply connected to the company’s own history, having appeared on the box of its first game released in 1997. <\/p>\n

P\u00e9tursson stated, “While our name and structure are changing, our roots and ideals remain the same.” The management team, creative direction, and development plans will continue as before, and the studios in Reykjavik, London, and Shanghai will remain in operation. He explicitly stated that there are no plans for restructuring or layoffs.<\/p>\n

The research collaboration with Google DeepMind is a particular highlight of the announcement. The two companies will jointly conduct research on “intelligence in complex, dynamic, player-driven systems.” Alexandre Moufarege, a director at Google DeepMind, described EVE as a “unique simulation for testing general-purpose AI in a safe, sandbox environment.” <\/p>\n

Initial research will take place in an offline environment separate from the live servers. Adrian Bolton, a founding member of Google DeepMind, is scheduled to join CCP CEO Hilmar Veigar P\u00e9tursson on stage at EVE Fanfest 2026 in Iceland on the 13th to reveal further details about the partnership.<\/p>\n

The company reported that EVE Online closed one of the strongest quarters in its 20-year history, including record-breaking performance last November.<\/p>\n

Meanwhile, the name change coincides with the company’s independence from its former parent company, Pearl Abyss. In a regulatory filing on April 30, Pearl Abyss announced the sale of CCP Games to its current management team for $120 million (approximately \u20a9173.8 billion). This comes about eight years after Pearl Abyss acquired the studio in 2018 to secure global IP and diversify its portfolio. Pearl Abyss plans to reinvest the proceeds from the sale into the development and marketing of new IP. Its new action-adventure title, Crimson Desert, is currently a commercial success, having surpassed 5 million units in global sales.<\/p>\n

This article was originally written in Korean and translated with the help of NC AI. It was then edited by a native English-speaking editor. All AI-assisted translations are reviewed and refined by our newsroom.
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