{"id":30384,"date":"2026-05-07T01:29:13","date_gmt":"2026-05-07T01:29:13","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/30384\/"},"modified":"2026-05-07T01:29:13","modified_gmt":"2026-05-07T01:29:13","slug":"firms-fixing-workflows-before-deploying-agentic-ai-tools-prativa-mohapatra-adobe-india","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/30384\/","title":{"rendered":"Firms fixing workflows before deploying agentic AI tools: Prativa Mohapatra, Adobe India"},"content":{"rendered":"<p>New Delhi: India has emerged as a critical <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#Markets#href\" href=\"https:\/\/m.economictimes.com\/topic\/innovation-hub\" target=\"_blank\" rel=\"nofollow noopener\">innovation hub<\/a> for Adobe, with nearly a third of the US company&#8217;s global innovation, including newer Firefly AI capabilities currently powered by teams based in the country, said a senior company executive. Adobe has around 8,000 employees in India.<\/p>\n<p> Speaking to ET, Prativa Mohapatra, vice president and managing director at <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#Markets#href\" href=\"https:\/\/m.economictimes.com\/topic\/adobe-india\" target=\"_blank\" rel=\"nofollow noopener\">Adobe India<\/a> said enterprises are increasingly working on change management solutions before deploying <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#Markets#href\" href=\"https:\/\/m.economictimes.com\/topic\/agentic-ai\" target=\"_blank\" rel=\"nofollow noopener\">agentic AI<\/a> tools. The company&#8217;s solutions are enabling organisations to redesign workflows and employee processes as agentic AI transforms the software industry, she said in an interview.<\/p>\n<p> Beyond traditional sectors such as banking and financial services, Adobe is seeing strong growth from industries such as fashion, jewellery, and travel where it is unlocking multiple use cases for brands to ensure customer loyalty, said Mohapatra. &#8220;Younger demographics are also leading the full life cycle of discovering, engaging, driving and actually completing transactions online,&#8221; she said.<\/p>\n<p>&#8220;How you are going to implement (agentic AI) solutions that nobody has ever done before,&#8221; she said, adding that &#8220;it&#8217;s both a challenge and a great opportunity for system integrators. So, they are partnering with us.&#8221;<\/p>\n<p> Adobe provides comprehensive <a data-ga-onclick=\"Inarticle articleshow link click#Markets#href\" target=\"_blank\" href=\"https:\/\/m.economictimes.com\/definition\/digital-marketing\" rel=\"nofollow noopener\">digital marketing<\/a> and <a ref=\"dofollow\" data-ga-onclick=\"Inarticle articleshow link click#Markets#href\" href=\"https:\/\/m.economictimes.com\/topic\/customer-experience-management\" target=\"_blank\" rel=\"nofollow noopener\">customer experience management<\/a> (CXM) solutions.<br \/><img decoding=\"async\" alt=\"ET logo\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/04\/118783427.cms.png\" width=\"90%\"\/>Live Events<\/p>\n","protected":false},"excerpt":{"rendered":"New Delhi: India has emerged as a critical innovation hub for Adobe, with nearly a third of the&hellip;\n","protected":false},"author":2,"featured_media":30385,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[19715,179,7493,19716,826,19717,1795],"class_list":{"0":"post-30384","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-agentic-ai","8":"tag-adobe-india","9":"tag-agentic-ai","10":"tag-agentic-artificial-intelligence","11":"tag-customer-experience-management","12":"tag-digital-marketing","13":"tag-innovation-hub","14":"tag-responsible-ai"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/30384","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=30384"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/30384\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/30385"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=30384"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=30384"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=30384"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}