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First there were ads in internet search, then streaming platforms and now chatbots? Alphabet Inc.’s (NASDAQ:GOOG<\/a>, GOOGL)) Google is mulling that for its Gemini app.<\/p>\n Philipp Schindler, chief business officer at Google didn\u2019t rule out allowing brands to run ads within the Gemini AI app when answering a question during Google’s fiscal Q1 earnings conference call<\/a> on April 29.<\/p>\n \u201cOur focus right now is on AI Mode, but it\u2019s fair to say that we really believe a format that works well in AI Mode would transfer successfully to [the] Gemini app,\u201d Schindler said.<\/p>\n Don’t Miss:<\/p>\n New Ad Formats With AI <\/p>\n Google is currently testing a new ad format within AI Mode that displays retailers that sell the recommended products that appear during searches.<\/p>\n The format could eventually find its way to the Gemini<\/a> app, but right now Google is focused on the free and subscription tiers, Schindler said.<\/p>\n \u201cAds have always been a big part of scaling products to reach billions of people,\u201d he said. \u201cAnd if done well, ads can be really valuable and really helpful commercial information. At the right moment, we\u2019ll share any plans as we have said. But we\u2019re not rushing anything here.\u201d<\/p>\n Schindler\u2019s remarks signal a more exploratory phase for ads in Gemini and differ from comments made on X in December by Dan Taylor, Google’s\u00a0 vice president of global ads. “There are no ads in the Gemini app and there are no current plans to change that,\u201d he wrote at the time<\/a>.<\/p>\n Trending: From the International Space Station to everyday use \u2014 this NASA-tested diagnostics platform is moving toward at-home lab testing<\/a><\/p>\n A Smarter Way To Shop <\/p>\n Running ads on the Gemini app would align with the company’s vision of where shopping is heading. Searching in AI Mode gives users a more personalized experience that includes recommendations, the ability to compare items and read reviews all in one place, Schindler said on the call.<\/p>\n To bring brands into this new world, Google launched<\/a> the Universal Commerce Protocol for agentive shopping in January. It is an open standard that enables agentic actions<\/a> on Google AI Mode and Gemini, including direct buying, order tracking, returns and customer support.<\/p>\n Ulta Beauty Inc. (NASDAQ:<\/a>ULTA<\/a>), the beauty and cosmetics retailer, recently launched agentic search in AI Mode and Gemini, enabling customers to read product recommendations, compare options and checkout.<\/p>\n It joins other retailers, including Walmart Inc. (NASDAQ:<\/a>WMT<\/a>), Wayfair Inc. (NYSE:<\/a>W<\/a>), Shopify Inc. (NASDAQ:<\/a>SHOP<\/a>), Target Corp. (NYSE:<\/a>TGT<\/a>) and Etsy Inc. (NYSE:<\/a>ETSY<\/a>) to offer these capabilities.<\/p>\n See Also: Traders Are Flocking to Direxion ETFs \u2014 Targeting Tesla and Elon Musk’s Market Moves<\/a><\/p>\n ChatGPT Is Eyeing It Too <\/p>\n Google isn\u2019t the only one eyeing ads in an AI app. ChatGPT appears open to it as well. During a Jan. 21, World Economic Forum panel discussion<\/a> OpenAI CFO Sarah Friar\u00a0 said ads on ChatGPT would be done in a responsible way.<\/p>\n Friar said ads wouldn’t alter search results, nor would conversations or data be shared or sold to third parties. There would be an ad-free option as well, she added.<\/p>\n But with 800 million weekly active users, she argued ChatGPT has the scale to support an ad model to keep it free. “The mission is AGI for the benefit of humanity not humanity who can pay,” said Friar.<\/p>\n How AI Is Quietly Reshaping the Future of Digital Advertising and Commerce <\/p>\n As AI continues to reshape how people search, shop, and interact with digital platforms, some investors are looking beyond individual companies and focusing on the broader trends driving these changes.<\/p>\n Tools like Public’s<\/a> AI-powered Generated Assets allow investors to turn ideas\u2014such as the growth of AI-driven advertising or the evolution of digital commerce\u2014into custom, data-backed portfolios. By building and testing strategies around specific themes, investors can explore how to align their portfolios with shifts that are transforming entire industries.<\/p>\n Read Next: See What AI Could Build for Your Portfolio \u2014 Try a Custom Index Now<\/a><\/p>\n Building Wealth Across More Than Just the Market <\/p>\n Building a resilient portfolio means thinking beyond a single asset or market trend. Economic cycles shift, sectors rise and fall, and no one investment performs well in every environment. That’s why many investors look to diversify with platforms that provide access to real estate, fixed-income opportunities, professional financial guidance, precious metals, and even self-directed retirement accounts. By spreading exposure across multiple asset classes, it becomes easier to manage risk, capture steady returns, and create long-term wealth that isn’t tied to the fortunes of just one company or industry.<\/p>\n Connect Invest<\/p>\n Connect Invest is a real estate investment platform that allows investors to access short-term, fixed-income opportunities backed by a diversified portfolio of residential and commercial real estate loans.<\/a> Through its Short Notes structure, investors can choose defined terms (6, 12, or 24 months) and earn monthly interest payments while gaining exposure to real estate as an asset class. For investors focused on diversification, Connect Invest may serve as one component within a broader portfolio that also includes traditional equities, fixed income, and other alternative assets\u2014helping balance exposure across different risk and return profiles.<\/p>\n Mode Mobile<\/p>\n Mode Mobile is changing the way people interact with their phones by letting users earn money from the same apps and activities they already use every day<\/a>. Instead of platforms keeping all the advertising revenue, Mode Mobile shares a portion back with users who engage with content, play games, and scroll on their devices. Named one of Deloitte’s fastest-growing software companies in North America, the company has built a large beta user base and is scaling a model that turns everyday smartphone usage into a potential income stream. For investors, Mode Mobile offers exposure to the expanding mobile advertising and attention economy through a pre-IPO opportunity tied to a new approach to user monetization.<\/p>\n rHealth<\/p>\n rHealth is building a space-tested diagnostics platform designed to bring lab-quality blood testing closer to patients in minutes rather than weeks<\/a>. Originally validated in collaboration with NASA for use aboard the International Space Station, the technology is now being adapted for at-home and point-of-care settings to address widespread delays in diagnostic access.<\/p>\n Backed by institutions including NASA and the NIH, rHealth is targeting the large global diagnostics market with a multi-test platform and a model built around devices, consumables, and software. With FDA registration in progress, the company is positioning itself as a potential shift toward faster, more decentralized healthcare testing.<\/p>\n Direxion<\/p>\n Direxion specializes in leveraged and inverse ETFs designed to help active traders express short-term market views during periods of volatility and major market events.<\/a> Rather than long-term investing, these products are built for tactical use\u2014allowing investors to take magnified bullish or bearish positions across indices, sectors, and single stocks. For experienced traders, Direxion offers a way to respond quickly to changing market conditions and act on high-conviction views with greater flexibility.<\/p>\n Immersed<\/p>\n Immersed is a spatial computing company building immersive productivity software that enables users to work across multiple virtual screens inside VR and mixed-reality environments.<\/a> Its platform is used by remote workers and enterprises to create virtual workspaces that reduce reliance on traditional physical hardware while improving focus and collaboration. The company is also developing its own lightweight VR headset and AI productivity tools, positioning itself in the future-of-work and spatial computing space. Through its pre-IPO offering, Immersed is opening access to early-stage investors looking to diversify beyond traditional assets and gain exposure to emerging technologies shaping how people work.<\/p>\n Arrived<\/p>\n Backed by Jeff Bezos, Arrived Homes makes real estate investing accessible with a low barrier to entry. Investors can buy fractional shares of single-family rentals and vacation homes starting with as little as $100<\/a>. This allows everyday investors to diversify into real estate, collect rental income, and build long-term wealth without needing to manage properties directly.<\/p>\n Masterworks<\/p>\n Masterworks enables investors to diversify into blue-chip art, an alternative asset class with historically low correlation to stocks and bonds.<\/a> Through fractional ownership of museum-quality works by artists like Banksy, Basquiat, and Picasso, investors gain access without the high costs or complexities of owning art outright. With hundreds of offerings and strong historical exits on select works, Masterworks adds a scarce, globally traded asset to portfolios seeking long-term diversification.<\/p>\n Public<\/p>\n Public is a multi-asset investing platform built for long-term investors who want more control, transparency, and innovation in how they grow wealth.<\/a> Founded in 2019 as the first broker-dealer to offer commission-free, real-time fractional investing, Public now lets users invest in stocks, bonds, options, crypto, and more\u2014all in one place. Its latest feature, Generated Assets, uses AI to turn a single idea into a fully customized, investable index that can be explained and backtested before committing capital. Combined with AI-powered research tools, clear explanations of market moves, and an uncapped 1% match for transferring an existing portfolio, Public positions itself as a modern platform designed to help serious investors make more informed decisions with context.<\/p>\n AdviserMatch<\/p>\n AdviserMatch is a free online tool that helps individuals connect with financial advisors based on their goals, financial situation, and investment needs<\/a>. Instead of spending hours researching advisors on your own, the platform asks a few quick questions and matches you with professionals who can assist with areas like retirement planning, investment strategy, and overall financial guidance. Consultations are no-obligation, and services vary by advisor, giving investors a chance to explore whether professional advice could help improve their long-term financial plan.<\/p>\n Accredited Debt Relief<\/p>\n Accredited Debt Relief is a debt consolidation company focused on helping consumers reduce and manage unsecured debt through structured programs and personalized solutions<\/a>. Having supported more than 1 million clients and helped resolve over $3 billion in debt, the company operates within the growing consumer debt relief industry, where demand continues to rise alongside record household debt levels. Its process includes a quick qualification survey, personalized program matching, and ongoing support, with eligible clients potentially reducing monthly payments by 40% or more. With industry recognition, an A+ BBB rating, and multiple customer service awards, Accredited Debt Relief positions itself as a data-driven, client-focused option for individuals seeking a more manageable path toward becoming debt-free.<\/p>\n Finance Advisors<\/p>\n Finance Advisors helps Americans approach retirement with greater clarity by connecting them to vetted, fiduciary financial advisors who specialize in tax-aware retirement planning.<\/a> Rather than focusing on products or investment performance alone, the platform emphasizes strategies that account for after-tax income, withdrawal sequencing, and long-term tax efficiency\u2014factors that can materially impact retirement outcomes. Free to use, Finance Advisors gives individuals with meaningful savings access to a level of planning sophistication historically reserved for high-net-worth households, helping reduce hidden tax risk and improve long-term financial confidence.<\/p>\n Image: Shutterstock<\/p>\n This article Ads Everywhere \u2014 Google Says It May Put Advertisements In Its Gemini AI App<\/a> originally appeared on Benzinga.com<\/a><\/p>\n \u00a9 2026 Benzinga.com. Benzinga does not provide investment advice. All rights reserved.<\/p>\n","protected":false},"excerpt":{"rendered":"Benzinga and Yahoo Finance LLC may earn commission or revenue on some items through the links below. 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