Bell Media has announced it\u2019s planning to make its extensive media archive available on YouTube, with the help of AI.<\/p>\n
Spanning an estimated 300,000 to 400,000 physical tapes that date back to the early 1960s, Bell Media says it\u2019s undertaking \u201ca large-scale digitization effort\u201d that will see more than 100,000 tapes converted by the end of this year, \u201cpreserving and reactivating legacy content for modern audiences.\u201d<\/p>\n
The network credits Google\u2019s Gemini AI models with helping generate metadata allowing it to instantly search and categorize thousands of hours of footage. Bell said it\u2019s also evaluating other AI-enabled partnerships to support automated clipping and publishing, accelerating how preserved content is surfaced and shared globally.<\/p>\n
Among the curated offerings it plans to launch on YouTube are:<\/p>\n
MuchRewind<\/a>: a \u201cdigital time machine\u201d featuring candid moments with stars like Madonna<\/a>,Britney Spears<\/a>, <\/a>Missy<\/a> Elliott<\/a>, Eminem<\/a>, and the late Aaliyah<\/a>, in HD quality surpassing that of the original broadcasts. \u201cAs part of a digital distribution strategy, we are leveraging platforms such as YouTube to extend reach and accessibility, ensuring our content meets audiences where they are,\u201d said Dave Daigle, Vice President, Local TV, iHeartRadio & Bell Media Studios. \u201cOur archive is one of our greatest assets, and by investing in the technology and vision to unlock it, we\u2019re preserving Canadian history.\u201d<\/p>\n \u201cYouTube is the world\u2019s stage, and we are proud to support Bell Media in bringing these iconic Canadian stories out of the vault and onto a global platform,\u201d added Stephanie Wilson Chapin, Lead of TV, Sports and News at YouTube Canada. \u201cBy preserving this content digitally, we\u2019re ensuring that Canadian creativity continues to inspire and reach new audiences across the globe for years to come.\u201d<\/p>\n At Broadcast Dialogue\u00ae, we are committed to delivering industry-leading insights, news, and analysis directly to your inbox\u2014completely free of charge.<\/p>\n By providing full \/ accurate information, you are helping us sustain Broadcast Dialogue\u00ae as a free resource. In return, we commit to delivering high-quality content that keeps you informed on the latest trends, technology, and news shaping the broadcast landscape\u2014at no cost to you.<\/p>\n The Weekly Briefing from Broadcast Dialogue\u00ae is delivered exclusively to our subscribers by email every Thursday.<\/p>\n","protected":false},"excerpt":{"rendered":"Bell Media has announced it\u2019s planning to make its extensive media archive available on YouTube, with the help…\n","protected":false},"author":2,"featured_media":35225,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[9],"tags":[24,22331,22332,2501,2408,132,1430,22333,22334,8829,22335,1928],"class_list":["post-35224","post","type-post","status-publish","format-standard","has-post-thumbnail","category-google","tag-ai","tag-archive","tag-bell-media","tag-digital","tag-gemini","tag-google","tag-google-gemini","tag-library","tag-muchrewind","tag-online","tag-w5","tag-youtube"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/35224","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=35224"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/35224\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/35225"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=35224"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=35224"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=35224"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
\nLegacy Revived: which sees long-running CTV newsmagazine W5 made available via\u00a0dedicated YouTube hubs. <\/a>Etalk will also make its 25-year archive available on its YouTube channel.
\nCultural Restoration: Beyond entertainment, the archive will also support external documentaries, including an upcoming HBO project by Questlove and the Rock & Roll Hall of Fame Induction Ceremony.\u00a0<\/p>\n