{"id":38467,"date":"2026-05-14T06:12:47","date_gmt":"2026-05-14T06:12:47","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/38467\/"},"modified":"2026-05-14T06:12:47","modified_gmt":"2026-05-14T06:12:47","slug":"wix-cmo-reshapes-team-with-ai-hires-full-stack-marketers","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/38467\/","title":{"rendered":"Wix CMO Reshapes Team With AI, Hires ‘Full-Stack’ Marketers"},"content":{"rendered":"

This as-told-to essay is based on a conversation with Omer Shai, chief marketing officer of the website-building platform Wix. It’s been edited for length and clarity.<\/p>\n

\n Loading audio narration…\n <\/p>\n

My department has been using AI for years in terms of thinking about creative, and using the tools to make our lives easier. I’m working with all the LLMs like ChatGPT<\/a>, Gemini, and Claude.<\/p>\n

It’s much easier for me to work with the team because I can be much clearer with what I would like to create. Even though I’m not a content writer or creative person, I know how to work with tools that can bring us to 70% or 80% of my idea.<\/p>\n

I’m working with my own super agent that I created on Base44<\/a>, a company we bought<\/a> last year.<\/p>\n

I’m in Sydney, Australia, so I have very late meetings and very early mornings \u2014 things that are horrible in the UI of a calendar because you only see the day you are in. I have a meeting at 6 a.m. most of my days, and I like to prepare. Once I woke at 5.40 a.m., 10 minutes before I got the alert that I had a meeting, it caught me by surprise.<\/p>\n

I set up my super agent so that the night before my meetings, it automatically sends me a reminder of what’s on my calendar the next day, along with prep materials for each meeting. So I start every day already briefed and ready to go.<\/p>\n

I’m responsible for Base44’s business<\/a> as both a CRO and a CMO. My agent is connected to HubSpot, my email, and my calendar. It reviews all the leads we receive and sends alerts based on each lead’s urgency and potential. I get daily reports of the health of the leads and where they are in the pipeline. I created this specific application, so I don’t need to work with anyone. I can do everything by myself.<\/p>\n

I also have an application for social listening that measures any posts that are published online and on social platforms, and the engagement and traffic that they get.<\/p>\n

I’m more of a WhatsApp person, so I have an agent that works with my Slack to help me get the information that’s important to me that I might miss in the channels.<\/p>\n

AI for me is like a superpower. I think that I’m much smarter today than I used to be because of that.<\/p>\n

It’s difficult to quantify the time savings in a straightforward way, and that’s actually part of the point. It’s not just that the agent is doing things faster. That’s why I say it gives people superpowers, it expands what’s possible, not just what’s efficient. To put a number on it would actually undersell what it does.<\/p>\n

Wix is reshaping its marketing department around ‘full-stack marketers’<\/p>\n

I’m in the process of changing the job roles like “content writer” or “product marketer” in the marketing department<\/a>. I’m trying to create more of a “full-stack marketer.”<\/p>\n

The full-stack marketer can take projects from almost the beginning to the end. I will need to create a lot of systems to support them, like brand guidance and feedback.<\/p>\n

I’m in the process of making the department much more shallow and moving much faster from idea to production. Take the designer example: this means the designer doesn’t get stuck in a feedback loop waiting for a content writer to provide the text.<\/p>\n

I just need smart people. You need curiosity and an open mind.<\/p>\n

I think it’s going to be much easier for the younger generation than people in their 30s and 40s because those are the people who need to adjust first.<\/p>\n

I think that a lot of time, we are the ones to put boundaries on what it means to be a designer or in product marketing. For example, my designers are creating content, and they are also responsible for the text. I started cutting those barriers years ago, and with the tools, it’s much, much easier for me to do.<\/p>\n

The combination of very talented people and powerful AI tools means that smart people are no longer limited to their defined lane. They can do more, so they do.<\/p>\n","protected":false},"excerpt":{"rendered":"This as-told-to essay is based on a conversation with Omer Shai, chief marketing officer of the website-building platform…\n","protected":false},"author":2,"featured_media":38468,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[2069,24,405,7537,1329,23803,23805,23801,2517,4067,23802,22676,23800,17459,753,23804,752],"class_list":["post-38467","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-agent","tag-ai","tag-ai-agents","tag-artificial-intelligence-agents","tag-business-insider","tag-calendar","tag-cmo","tag-content-writer","tag-day","tag-department","tag-designer-example","tag-full-stack","tag-late-meeting","tag-lead","tag-marketer","tag-people-superpower","tag-tool"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/38467","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=38467"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/38467\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/38468"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=38467"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=38467"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=38467"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}