{"id":38933,"date":"2026-05-14T15:32:12","date_gmt":"2026-05-14T15:32:12","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/38933\/"},"modified":"2026-05-14T15:32:12","modified_gmt":"2026-05-14T15:32:12","slug":"bcg-trained-an-ai-agent-on-the-worst-things-its-salespeople-do","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/38933\/","title":{"rendered":"BCG Trained an AI Agent on the Worst Things Its Salespeople Do"},"content":{"rendered":"<p>There&#8217;s a lot of public concern that an AI will someday go off the rails and annihilate humanity.<\/p>\n<p>\n                          Loading audio narration&#8230;\n                        <\/p>\n<p>So it may be a little surprising that <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/consulting-ai-mckinsey-bcg-deloitte-pwc-kpmg-chatbots-ai-tools-2025-4\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">Boston Consulting Group<\/a> is training its customer-facing AI agent, Jamie, on what not to do.<\/p>\n<p>Japjit Ghai, a managing director and partner at BCG X, the firm&#8217;s tech build-and-design division, said on a recent episode of the comany&#8217;s podcast that Jamie is learning from both its strongest-performing sellers \u2014 and their worst decisions.<\/p>\n<p>&#8220;We trained the agent by studying the best sellers \u2014 their call transcripts, how they engage with customers \u2014 and teaching Jamie to do the same,&#8221; he said.<\/p>\n<p>&#8220;We also trained Jamie not to replicate the worst seller experiences.&#8221;<\/p>\n<p>BCG trains Jamie using several sources, including its own internal expertise, a client&#8217;s knowledge of its business, and a company&#8217;s existing sales calls and transcripts, Ghai later told Business Insider in an interview.<\/p>\n<p>Those recordings and transcripts are a &#8220;repository of often underleveraged assets,&#8221; Ghai said, that BCG can use to identify &#8220;what good looks like.&#8221; The goal is not to mimic one individual seller, he said, but to use historical patterns to understand which behaviors and ways of engaging with customers &#8220;tend to resonate better.&#8221;<\/p>\n<p>Jamie is also trained to identify behaviors that &#8220;did not resonate.&#8221; BCG can then use those lessons for targeted coaching and development. After a call, he said, a seller could get <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/kpmg-dashboard-consultants-ai-adoption-use-tracker-employees-2026-5\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">a personalized scorecard<\/a> from Jamie showing what they did well and where they fell short, based on how they navigated the conversation.<\/p>\n<p>Ghai said the system is designed to improve over time. Each conversation creates more data that can be used to train future conversations, he said, making Jamie an &#8220;always on muscle&#8221; that learns from the best individual behaviors rather than simply copying the best individual sellers.<\/p>\n<p>BCG isn&#8217;t the only company to use its top talent for training purposes.<\/p>\n<p>At Vercel, a cloud-based platform for developers to build and deploy websites and applications, agents have also been trained on their best employees. Last year, the company <a target=\"_self\" class=\"\" href=\"https:\/\/www.businessinsider.com\/ai-agent-entry-level-sales-jobs-vercel-2025-10\" data-track-click=\"{&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;tout_click&quot;,&quot;index&quot;:&quot;bi_value_unassigned&quot;,&quot;product_field&quot;:&quot;bi_value_unassigned&quot;}\" rel=\"nofollow noopener\">modeled an AI agent<\/a> after its best sales development representative and ultimately downsized its 10-person team to one person overseeing the agent.<\/p>\n<p>&#8220;Modeling after the top-performing employees has always been a standard business practice. The difference now is that technology lets us accelerate it,&#8221; David Totten, Vercel&#8217;s vice president of global field engineering, told Business Insider in October.<\/p>\n<p>Do you work in consulting and have a story to share? Email Lakshmi Varanasi at <a target=\"_blank\" href=\"https:\/\/www.businessinsider.com\/mailto:lvaranasi@businessinsider.com\" data-track-click=\"{&quot;click_type&quot;:&quot;other&quot;,&quot;element_name&quot;:&quot;body_link&quot;,&quot;event&quot;:&quot;outbound_click&quot;}\" rel=\" nofollow noopener\">lvaranasi@businessinsider.com<\/a> from a non-work email and device or contact her on Signal at lvaranasi.70.<\/p>\n","protected":false},"excerpt":{"rendered":"There&#8217;s a lot of public concern that an AI will someday go off the rails and annihilate humanity.&hellip;\n","protected":false},"author":2,"featured_media":38934,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[511,405,3407,7537,24028,24023,23362,1329,24029,532,584,24027,24022,24024,24025,24026,4079],"class_list":["post-38933","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-ai-agent","tag-ai-agents","tag-application","tag-artificial-intelligence-agents","tag-bad-thing","tag-bcg","tag-behavior","tag-business-insider","tag-call-transcript","tag-company","tag-conversation","tag-good-seller","tag-jamie","tag-japjit-ghai","tag-seller","tag-transcript","tag-vercel"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/38933","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=38933"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/38933\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/38934"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=38933"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=38933"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=38933"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}