{"id":38973,"date":"2026-05-14T16:05:14","date_gmt":"2026-05-14T16:05:14","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/38973\/"},"modified":"2026-05-14T16:05:14","modified_gmt":"2026-05-14T16:05:14","slug":"bcg-trained-an-ai-agent-on-the-worst-things-its-salespeople-do-2","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/38973\/","title":{"rendered":"BCG trained an AI agent on the worst things its salespeople do"},"content":{"rendered":"<p>Boston Consulting Group is training an AI agent on its best sellers.<\/p>\n<p>It&#8217;s also training it on their worst behaviors.<\/p>\n<p>Many companies are remaking their org charts using AI agents trained on their human workers.<\/p>\n<p>There&#8217;s a lot of public concern that an AI will someday go off the rails and annihilate humanity.<\/p>\n<p>So it may be a little surprising that <a data-ylk=\"slk:Boston Consulting Group;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.businessinsider.com\/consulting-ai-mckinsey-bcg-deloitte-pwc-kpmg-chatbots-ai-tools-2025-4?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Boston Consulting Group<\/a> is training its customer-facing AI agent, Jamie, on what not to do.<\/p>\n<p>Japjit Ghai, a managing director and partner at BCG X, the firm&#8217;s tech build-and-design division, said on a recent episode of the comany&#8217;s podcast that Jamie is learning from both its strongest-performing sellers \u2014 and their worst decisions.<\/p>\n<p>&#8220;We trained the agent by studying the best sellers \u2014 their call transcripts, how they engage with customers \u2014 and teaching Jamie to do the same,&#8221; he said.<\/p>\n<p>&#8220;We also trained Jamie not to replicate the worst seller experiences.&#8221;<\/p>\n<p>BCG trains Jamie using several sources, including its own internal expertise, a client&#8217;s knowledge of its business, and a company&#8217;s existing sales calls and transcripts, Ghai later told Business Insider in an interview.<\/p>\n<p>Those recordings and transcripts are a &#8220;repository of often underleveraged assets,&#8221; Ghai said, that BCG can use to identify &#8220;what good looks like.&#8221; The goal is not to mimic one individual seller, he said, but to use historical patterns to understand which behaviors and ways of engaging with customers &#8220;tend to resonate better.&#8221;<\/p>\n<p>Jamie is also trained to identify behaviors that &#8220;did not resonate.&#8221; BCG can then use those lessons for targeted coaching and development. After a call, he said, a seller could get <a data-ylk=\"slk:a personalized scorecard;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.businessinsider.com\/kpmg-dashboard-consultants-ai-adoption-use-tracker-employees-2026-5?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">a personalized scorecard<\/a> from Jamie showing what they did well and where they fell short, based on how they navigated the conversation.<\/p>\n<p>Ghai said the system is designed to improve over time. Each conversation creates more data that can be used to train future conversations, he said, making Jamie an &#8220;always on muscle&#8221; that learns from the best individual behaviors rather than simply copying the best individual sellers.<\/p>\n<p>BCG isn&#8217;t the only company to use its top talent for training purposes.<\/p>\n<p>At Vercel, a cloud-based platform for developers to build and deploy websites and applications, agentshave also been trained on their best employees. Last year, the company <a data-ylk=\"slk:modeled an AI agent;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.businessinsider.com\/ai-agent-entry-level-sales-jobs-vercel-2025-10?utm_medium=referral&amp;utm_source=yahoo.com\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">modeled an AI agent<\/a> after its best sales development representative and ultimately downsized its 10-person teamto one person overseeing the agent.<\/p>\n<p>&#8220;Modeling after the top-performing employees has always been a standard business practice. The difference now is that technology lets us accelerate it,&#8221; David Totten, Vercel&#8217;s vice president of global field engineering, told Business Insider in October.<\/p>\n<p>Do you work in consulting and have a story to share? Email Lakshmi Varanasi at <a data-ylk=\"slk:lvaranasi@businessinsider.com;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.aol.com\/articles\/mailto:lvaranasi@businessinsider.com\" rel=\"nofollow noopener\" target=\"_blank\">lvaranasi@businessinsider.com<\/a>from a non-work email and device or contact her on Signal at lvaranasi.70.<\/p>\n<p>Read the original article on <a data-ylk=\"slk:Business Insider;elm:context_link;itc:0;sec:content-canvas;\" href=\"https:\/\/www.businessinsider.com\/bcg-consulting-ai-agents-sales-2026-5\" rel=\"noopener noreferrer nofollow\" target=\"_blank\">Business Insider<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"Boston Consulting Group is training an AI agent on its best sellers. It&#8217;s also training it on their&hellip;\n","protected":false},"author":2,"featured_media":38974,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[405,7537,24023,24030,1329],"class_list":["post-38973","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-ai-agents","tag-artificial-intelligence-agents","tag-bcg","tag-boston-consulting-group","tag-business-insider"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/38973","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=38973"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/38973\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/38974"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=38973"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=38973"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=38973"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}