The HVLP operator is bringing the AI revolution to its personal training ecosystem, amplifying personalization to encourage consistency and engagement in and outside of the gym<\/p>\n
Vasa Fitness is upgrading what personal training means at the high-value, low-price (HVLP) operator with the launch of its new app powered by artificial intelligence.<\/p>\n
The app, which was created in partnership with Demotu, extends Vasa\u2019s personal training offerings beyond the gym floor with enhanced personalization that caters to members\u2019 goals and abilities.<\/p>\n
\u201cThis is a meaningful step forward not just for Vasa, but for the HVLP category as a whole,\u201d said Vasa Fitness COO Chris Griebe.\u00a0<\/p>\n
\u201cWe\u2019re combining expert coaching with intelligent technology in a way that simply hasn\u2019t existed at this price point,\u201d he continued. \u201cOur members deserve more than access to a great fitness center\u2014they deserve direction, personalization, and real support every time they walk into the gym.\u201d<\/p>\n
The personal training insights are built from core components: a 3D movement analysis and InBody composition scan that members complete during an in-person consultation, and AI which refines the fully personalized training program created by trainers. As members progress with their programs, AI will change the structure to reflect their progress.<\/p>\n
Between personal training sessions the app provides trainer-prescribed workouts, where members can also track their progress, access exercise demos and stay on top of their plan to encourage consistency.<\/p>\n
The app is a component of Vasa\u2019s larger personal training ecosystem, which includes one-on-one and group coaching.\u00a0<\/p>\n
\u201cThis isn\u2019t about replacing trainers \u2014 it\u2019s about empowering them,\u201d Griebe said. \u201cTechnology allows our trainers to deliver smarter, more personalized programs at scale, so every member gets a plan that works for them.\u201d<\/p>\n
All Vasa<\/a> memberships include a free 60-minute personal training consultation \u2014 a starting point for members to understand their body, define their goals and build a plan with expert guidance, which will now have the additional support of the app.<\/p>\n Vasa\u2019s move is a part of a wave of fitness brands leaning into the AI revolution.\u00a0<\/p>\n