{"id":42979,"date":"2026-05-18T19:39:10","date_gmt":"2026-05-18T19:39:10","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/42979\/"},"modified":"2026-05-18T19:39:10","modified_gmt":"2026-05-18T19:39:10","slug":"paramount-taps-former-google-exec-as-consumer-ai-head","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/42979\/","title":{"rendered":"Paramount Taps Former Google Exec as Consumer AI Head"},"content":{"rendered":"

Paramount has hired former Google, Cisco and General Motors executive Barak Turovsky to serve as its executive vice president of consumer AI. <\/p>\n

In his new role, Turovsky will be responsible for growing the media giant\u2019s AI and machine learning teams and exploring ways to leverage AI to improve personalization, content discovery, platform intelligence, consumer engagement and monetization capabilities across Paramount+ and Pluto TV.<\/p>\n

\u201cAs we see every day, the pace of technological change our industry is experiencing is rapid and we\u2019ve already made tremendous progress in recent months to evolve our organization and products to remain on the forefront of what\u2019s possible,\u201d Paramount chief product officer Dane Glasgow said in a memo to staff on Monday. \u201cTechnology will always be a creative multiplier and, with Barak\u2019s leadership, I\u2019m looking forward to seeing the impact he and the team will make as we drive our technological evolution forward.\u201d<\/p>\n

Paramount senior vice president of applied intelligence Robert Dumoulin will report directly to Turovsky. <\/p>\n

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Turovsky most recently served as chief AI officer at GM, where he led the automaker\u2019s enterprise artificial intelligence strategy and deployment across its product, engineer, manufacturing and corporate functions.<\/p>\n

Before that, he was vice president of AI at Cisco, leading product, research and engineering initiatives related to the technology. He was also chief product and technology officer at the computer vision AI solutions firm Trax.<\/p>\n

Additionally, Turovsky spent more than a decade at Google, leading the Languages AI production organization, which was responsible for commercializing the technology across Google Search, Assistant, Ads, YouTube, Cloud AI, Translate, Android and other products.<\/p>\n

Under his leadership, the tech giant scaled AI-powered experiences serving billions of users worldwide across multilingual understanding, semantic advertising, recommendation and ranking systems and enterprise AI services.<\/p>\n

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Turovsky joins Paramount as CEO David Ellison is looking to use AI and machine learning to transform the company into a technological leader in entertainment.<\/p>\n

This also comes as Paramount+, Pluto TV and BET+ will launched on a unified backend infrastructure this summer. As part of the move, BET+ will be absorbed into Paramount+.<\/p>\n

In an interview with TheWrap, Paramount chief revenue officer Jay Askinasi also teased a\u00a0\u201ccomplete evolution\u201d of Pluto TV<\/a>, with the FAST service\u2019s refresh also set to take place this summer. That will include enhanced content discovery through automated carousels, Content Spotlight units, curated collections and Top 10 experiences.<\/p>\n

Paramount+ is further expanding into new content formats and interactive features, such as the launch of clips on its mobile app, which have seen \u201chigh engagement\u201d in initial beta testing. Executives also plan to add gaming, live stats and polling and are exploring adding AI-driven artwork.<\/p>\n

\u201cThese investments all support our longterm DTC growth and are foundational to where we\u2019re taking the business,\u201d Ellison told analysts during the company\u2019s first quarter earnings call last month. \u201cThese are all great learnings that will prepare us for the [Warner Bros. Discovery] transaction at the end of the third quarter.\u201d<\/p>\n

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