{"id":44963,"date":"2026-05-20T04:09:20","date_gmt":"2026-05-20T04:09:20","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/44963\/"},"modified":"2026-05-20T04:09:20","modified_gmt":"2026-05-20T04:09:20","slug":"what-agentic-tv-buying-really-means-according-to-disney-youtube-netflix-and-more","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/44963\/","title":{"rendered":"What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More"},"content":{"rendered":"<p>&#13;<br \/>\n&#13;<\/p>\n<p>    What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More<\/p>\n<p>                    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"630\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/agentic-disney-getty.jpeg\" class=\"image w-100 rounded-0\" alt=\"\" title=\"agentic-disney-getty\"\/><\/p>\n<p>\n                    Disney+ looks to bring more AI to its platform.Photo Illustration by Jonathan Raa\/NurPhoto via Getty Images\n                <\/p>\n<p>                <a key=\"0\" href=\"https:\/\/www.adweek.com\/contributor\/bill-bradley\/\" class=\"author d-flex justify-content-center  position-static\" style=\"top: 0px\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        <img width=\"400\" height=\"367\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/adw-bill-bradley-2022.jpg\" class=\"contributor-img img-fluid object-fit-cover image image--avatar lazyload rounded-circle\" alt=\"an image of bill bradley\" loading=\"lazy\" decoding=\"async\"\/><br \/>\n    <\/a><\/p>\n<p>                                    &#13;<\/p>\n<p>The future of brands gets decided here. Join the industry\u2019s top marketers at Brandweek for the ideas, insights, and connections shaping what\u2019s next.<a href=\"https:\/\/event.adweek.com\/brandweek_2026\/?itm_source=articletop&amp;ref=articlebox\" rel=\"nofollow noopener\" target=\"_blank\"> Get your ticket.<\/a><\/p>\n<p>&#13;<\/p>\n<p>Agentic TV buying is here. So now\u2019s a good time to figure out what that actually means.<\/p>\n<p>Agentic buying was one of the buzziest buzzwords of <a href=\"https:\/\/www.adweek.com\/category\/tv-upfronts\/\" target=\"_blank\" rel=\"nofollow noopener\">upfront<\/a> week, with several companies announcing that agentic capabilities are live or on the way. <\/p>\n<p>For instance, <a href=\"https:\/\/www.adweek.com\/convergent-tv\/fox-ad-portfolio-massive-ai-upgrade\/\" target=\"_blank\" rel=\"nofollow noopener\">Fox\u2019s new AdStudio<\/a> is rolling out agentic media planning and buying in the coming months. Meanwhile, Netflix is implementing a new suite of AI tools, with AI agents eventually managing and <a href=\"https:\/\/www.adweek.com\/media\/ai-agents-are-coming-to-netflix-to-grow-its-3-billion-ad-business\/\" target=\"_blank\" rel=\"nofollow noopener\">optimizing purchases on the platform autonomously<\/a>.<\/p>\n<p>However, \u201cagentic\u201d is a relatively new term in the ad industry and is still shrouded in jargon, possibly meaning everything from agents surfacing opportunities and optimizing media planning to full-on autonomous purchases.<\/p>\n<p>                    <a href=\"https:\/\/www.adweek.com\/contributor\/bill-bradley\/\" class=\"author\" rel=\"nofollow noopener\" target=\"_blank\"><img width=\"400\" height=\"367\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/adw-bill-bradley-2022.jpg\" class=\"contributor-img img-fluid object-fit-cover image image--avatar lazyload rounded-circle\" alt=\"an image of bill bradley\" loading=\"lazy\" decoding=\"async\"\/><\/a><\/p>\n<p>                    <a class=\"text-decoration-none fw-bold text-uppercase\" href=\"https:\/\/www.adweek.com\/contributor\/bill-bradley\/\" rel=\"nofollow noopener\" target=\"_blank\">Bill Bradley<\/a><\/p>\n<p class=\"text-center text-sm-start font-body mb-0\">Bill Bradley is Adweek&#8217;s deputy TV, Media and Sports editor.<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; &#13; What Agentic TV Buying Really Means, According to Disney, YouTube, Netflix, and More Disney+ looks to&hellip;\n","protected":false},"author":2,"featured_media":44964,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[179,7493,2273,25,1367,617,13033,27219,23567],"class_list":["post-44963","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-agentic-ai","tag-agentic-artificial-intelligence","tag-ai-news","tag-artificial-intelligence","tag-exclusive","tag-general","tag-premium","tag-streaming-ott","tag-tv-upfronts"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/44963","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=44963"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/44963\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/44964"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=44963"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=44963"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=44963"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}