The sportswear company unveiled an AI-powered shopping integration with Alphabet\u2019s Google Gemini platform. <\/p>\n
The rollout arrives just weeks ahead of the FIFA World Cup 2026, a key global marketing moment for the sportswear giant.Consumers in the U.S. will be able to find and buy Nike products directly from Nike in the Gemini app and AI Mode.Investors appeared encouraged by the move as Nike looks to reignite growth after a difficult year for the stock.<\/p>\n
Shares of Nike were up nearly 0.3% pre-market on Wednesday after the company announced a tie-up with Alphabet\u2019s Google for an AI-powered shopping experience for customers. The initiative lands ahead of the FIFA World Cup 2026, when demand for football gear and fan merchandise is expected to surge.<\/p>\n
AI-Powered Shopping Through Google Gemini<\/p>\n
Nike\u2019s new artificial intelligence-powered shopping feature will allow U.S. consumers to find and buy Nike products directly through Google\u2019s Gemini app and AI Mode in Search. The company is integrating Google\u2019s Universal Commerce Protocol-powered multi-item checkout, which enables shoppers to move from product discovery to checkout directly without switching between screens.<\/p>\n
Launch Set Ahead Of FIFA World Cup 2026<\/p>\n
The feature is scheduled to launch in early June, ahead of the FIFA World Cup 2026, which begins on June 11. Nike will integrate Google\u2019s new AI commerce capability, enabling a more seamless experience for consumers to find and buy the latest Nike products, including football boots, kits and fan apparel.<\/p>\n
Shannon Glass, VP, Nike Direct, said, \u201cThere\u2019s no better time than the world\u2019s biggest global football moment for us to show up with innovation that meets athletes when they\u2019re inspired and when sport is at its peak.\u201d<\/p>\n
Google recently introduced an intelligent shopping cart feature that allows users to add products and complete checkout across Google and multiple brands using stored payment and shipping details from Google Wallet.<\/p>\n
NKE\u00a0Stock: What Do Retail Traders Say?<\/p>\n
Stocktwits data shows retail sentiment for Nike is ‘bullish’ with ‘high’ message volume.<\/p>\n
One bullish user stated<\/a> that the stock is \u201ccurrently trending in pole position,\u201d suggesting strong momentum and attention. The user also references their chart setup showing a \u201cpurple upward arrow signaling a strong buy signal,\u201d reinforcing a bullish view.<\/p>\n The latest update comes as Nike announced a second round of layoffs in April, cutting about 1,400 jobs. This followed an earlier round in January, when the company eliminated 775 roles.\u00a0<\/p>\n Since the start of the year,\u00a0Nike\u2019s shares<\/a> have dropped by around 30%.\u00a0<\/p>\n For updates and corrections, email newsroom[at]stocktwits[dot]com.<\/p>\n
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