{"id":45814,"date":"2026-05-20T18:28:09","date_gmt":"2026-05-20T18:28:09","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/45814\/"},"modified":"2026-05-20T18:28:09","modified_gmt":"2026-05-20T18:28:09","slug":"liveramps-data-gives-publicis-a-new-way-into-commerce-media-and-agentic-ai","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/45814\/","title":{"rendered":"LiveRamp\u2019s Data Gives Publicis a New Way Into Commerce Media and Agentic AI"},"content":{"rendered":"<p>&#13;<br \/>\n&#13;<\/p>\n<p>    LiveRamp\u2019s Data Gives Publicis a New Way Into Commerce Media and Agentic AI<\/p>\n<p>                    <img loading=\"lazy\" decoding=\"async\" width=\"1200\" height=\"675\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/liveramp-publicis-retail-media-2026.jpg\" class=\"image w-100 rounded-0\" alt=\"\" title=\"liveramp-publicis-retail-media-2026\"\/><\/p>\n<p>\n                    Publicis agreed to acquire LiveRamp on May 17 for $2.2 billion.Canva, Publicis, LiveRamp\n                <\/p>\n<p>                <a key=\"0\" href=\"https:\/\/www.adweek.com\/contributor\/kathryn-lundstrom\/\" class=\"author d-flex justify-content-center  position-static\" style=\"top: 0px\" rel=\"nofollow noopener\" target=\"_blank\"><br \/>\n        <img width=\"652\" height=\"367\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/1779301689_848_7C1A9592-scaled.jpg\" class=\"contributor-img img-fluid object-fit-cover image image--avatar lazyload rounded-circle\" alt=\"7C1A9592\" loading=\"lazy\" decoding=\"async\"  \/><br \/>\n    <\/a><\/p>\n<p>                                    &#13;<\/p>\n<p><a href=\"https:\/\/event.adweek.com\/awh-cannes-2026?itm_source=articletop&amp;ref=articlebox\" rel=\"nofollow noopener\" target=\"_blank\">Cannes Lions<\/a> is where the biggest ideas take center stage. <a href=\"https:\/\/event.adweek.com\/awh-cannes-2026?itm_source=articletop&amp;ref=articlebox\" rel=\"nofollow noopener\" target=\"_blank\">Join ADWEEK<\/a> for must-see conversations, top industry leaders, and the moments everyone will be talking about.<\/p>\n<p>&#13;<\/p>\n<p>Publicis Groupe\u2019s 2.2 billion acquisition of<a href=\"https:\/\/www.adweek.com\/agencies\/publicis-to-acquire-liveramp-for-22-billion\" target=\"_blank\" rel=\"nofollow noopener\"> data firm LiveRam<\/a>p could help the holding company better compete in a commerce media landscape dominated by Amazon.<\/p>\n<p>Publicis gains LiveRamp\u2019s clean room, identity graph, and data onboarding technology as well as partnerships with retailers, social platforms, brands, and data analytics firms through the acquisition. <a href=\"https:\/\/www.adweek.com\/commerce\/walgreens-is-pitching-advertisers-a-data-clean-room\" target=\"_blank\" rel=\"nofollow noopener\">A clean room<\/a> is what allows a company to share and cross reference its customer data with other companies or platforms without divulging specific personally identifiable information, letting that company get a broader picture of individual customers. This data-matching process is aimed at improving ad targeting, audience building, and sales attribution.<\/p>\n<p>                    <a href=\"https:\/\/www.adweek.com\/contributor\/kathryn-lundstrom\/\" class=\"author\" rel=\"nofollow noopener\" target=\"_blank\"><img width=\"652\" height=\"367\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/1779301689_848_7C1A9592-scaled.jpg\" class=\"contributor-img img-fluid object-fit-cover image image--avatar lazyload rounded-circle\" alt=\"7C1A9592\" loading=\"lazy\" decoding=\"async\"  \/><\/a><\/p>\n<p>                    <a class=\"text-decoration-none fw-bold text-uppercase\" href=\"https:\/\/www.adweek.com\/contributor\/kathryn-lundstrom\/\" rel=\"nofollow noopener\" target=\"_blank\">Kathryn Lundstrom<\/a><\/p>\n<p class=\"text-center text-sm-start font-body mb-0\">Kathryn Lundstrom is ADWEEK\u2019s commerce and sustainability editor.<\/p>\n","protected":false},"excerpt":{"rendered":"&#13; &#13; LiveRamp\u2019s Data Gives Publicis a New Way Into Commerce Media and Agentic AI Publicis agreed to&hellip;\n","protected":false},"author":2,"featured_media":45815,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[5093,179,7493,13033,18826,18823],"class_list":["post-45814","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-ad-tech-industry-news","tag-agentic-ai","tag-agentic-artificial-intelligence","tag-premium","tag-retail-media-networks","tag-retail-news"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/45814","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=45814"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/45814\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/45815"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=45814"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=45814"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=45814"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}