{"id":4822,"date":"2026-04-14T10:59:10","date_gmt":"2026-04-14T10:59:10","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/4822\/"},"modified":"2026-04-14T10:59:10","modified_gmt":"2026-04-14T10:59:10","slug":"openai-buys-personal-finance-platform-hiro","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/4822\/","title":{"rendered":"OpenAI Buys Personal Finance Platform Hiro"},"content":{"rendered":"

OpenAI<\/a> has acquired artificial intelligence-(AI) powered personal finance startup Hiro Finance<\/a>.<\/p>\n

The deal will see Hiro\u2019s team join OpenAI, founder Ethan Bloch<\/a> said in a LinkedIn post<\/a> Monday (April 13). Bloch said the deal provides the opportunity to expand Hiro\u2019s vision of creating an \u201cAI personal CFO.\u201d<\/p>\n

\u201cFor decades, personalized financial guidance has been too expensive, too generic or too hard to access. ChatGPT is finally changing that,\u201d Bloch wrote.<\/p>\n

\u201cThe mission that brought us to Hiro, and to Digit before that, has not changed: improving people\u2019s financial well-being. If anything, it feels even more important now.\u201d<\/p>\n

Terms of the deal were not released. The company\u2019s LinkedIn profile says it has under 50 employees. Founded in 2023, Hiro\u2019s tool allowed users to plan their finances by gaming out various scenarios according to their income, debt and spending patterns.\u00a0<\/p>\n

Before Hiro, Bloch founded the aforementioned Digit<\/a>, a neobanking platform which provided personalized savings<\/a>, investing and banking tools. That company was acquired by FinTech Oportun<\/a> in 2021 for $211 million.<\/p>\n

Advertisement: Scroll to Continue<\/p>\n

Bloch said Hiro would begin shutting down operations April 20, and would erase all data from its servers on May 13. Customers can export their data prior to the shutdown.<\/p>\n

The acquisition follows OpenAI\u2019s purchase last year<\/a> of personal finance app Roi, with that company\u2019s co-founder and CEO joining the ChatGPT maker.<\/p>\n

\u201cWe started Roi 3 years ago to make investing accessible to everyone by building the most personalized financial experience,\u201d Sujith Vishwajith<\/a> wrote in a post on X. \u201cAlong the way we realized personalization isn\u2019t just the future of finance. It\u2019s the future of software.\u201d<\/p>\n

These deals come as experts are raising questions about a limit to AI\u2019s ability to provide financial advice: it has no sense of fiduciary duty<\/a>, meaning no obligation to act in a client\u2019s best interests.<\/p>\n

\u201cThe problem that we have to solve is not whether AI has enough expertise,\u201d Andrew Lo<\/a>, a finance professor and director of the Laboratory for Financial Engineering<\/a> at the MIT Sloan School of Management<\/a>, told CNBC last week. \u201cThe answer right now is, clearly, AI has the [financial] expertise.\u201d<\/p>\n

But what they \u201cdon\u2019t have is that fiduciary duty,\u201d Lo added. \u201cThey don\u2019t have the ability to suffer consequences if they make a mistake to the same degree that a human advisor does.\u201d<\/p>\n

Research by PYMNTS Intelligence has shown consumers are increasingly turning to AI for tasks like organizing their personal finances<\/a>.<\/p>\n

For instance, the data shows that 62% of Generation Z consumers<\/a> said they were willing to use AI for \u201cwhat if\u201d financial planning.<\/p>\n","protected":false},"excerpt":{"rendered":"OpenAI has acquired artificial intelligence-(AI) powered personal finance startup Hiro Finance. The deal will see Hiro\u2019s team join…\n","protected":false},"author":2,"featured_media":4823,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[1911,24,25,580,3687,4473,66,157,2545,310,311],"class_list":{"0":"post-4822","1":"post","2":"type-post","3":"status-publish","4":"format-standard","5":"has-post-thumbnail","7":"category-ai","8":"tag-acquisitions","9":"tag-ai","10":"tag-artificial-intelligence","11":"tag-chatgpt","12":"tag-fintech","13":"tag-hiro-finance","14":"tag-news","15":"tag-openai","16":"tag-personal-finance","17":"tag-pymnts-news","18":"tag-whats-hot"},"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/4822","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=4822"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/4822\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/4823"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=4822"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=4822"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=4822"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}