Salesforce, Inc. CRM is making a major push into agentic AI as it looks to strengthen subscription growth and expand its enterprise software leadership. The company believes AI agents that can complete tasks independently will become an important part of future customer workflows.<\/p>\n
Salesforce\u2019s Agentforce platform is central to this strategy. The platform helps businesses automate sales, customer support and marketing tasks using AI-powered agents. The enterprise software maker is integrating these capabilities across its cloud offerings to increase platform adoption and customer spending.<\/p>\n
Salesforce\u2019s Agentforce platform is gaining solid momentum. Agentforce\u2019s annual recurring revenues (ARR) reached nearly $800 million in the fourth quarter of fiscal 2026, growing 169% year over year. The company also disclosed that Agentforce has surpassed 29,000 deals, showing rising demand from enterprise customers. Combined ARR from Agentforce and Data 360 platforms exceeded $2.9 billion, surging more than 200% year over year.<\/p>\n
AI products are also helping Salesforce deepen relationships with existing customers. More than 60% of AI-related bookings came from current clients, highlighting strong cross-selling opportunities across the company\u2019s broad product portfolio. These strategies are reigniting growth momentum in Salesforce\u2019s subscription and support segment revenues. The segment has registered double-digit revenue growth in each of the last three quarters of fiscal 2026, an impressive recovery from single-digit increases in earlier quarters.<\/p>\n
Overall, agentic AI is becoming an important growth driver for Salesforce. If AI adoption continues to rise and delivers measurable business value, the company could see stronger subscription growth over the long term. The Zacks Consensus Estimate for the subscription and support segment\u2019s fiscal 2027 revenues is pegged at $43.99 billion, indicating a year-over-year increase of approximately 12%.<\/p>\n
How Rivals Fare Against Salesforce <\/p>\n
Microsoft Corporation MSFT and ServiceNow, Inc. NOW are also pushing AI automation in the enterprise market.<\/p>\n
Microsoft has integrated strong AI features into its Dynamics 365 platform through its Copilot tools, simplifying tasks such as writing emails, creating reports and summarizing meetings for users. Since many companies already use Microsoft products, integrating Copilot into their existing workflows is simple and cost-effective.<\/p>\n
ServiceNow\u2019s Now Assist platform uses AI to automate IT service management, customer support and human resource management tasks. ServiceNow has been rolling out industry-specific AI tools, similar to what Salesforce is doing with Agentforce.<\/p>\n","protected":false},"excerpt":{"rendered":"Salesforce, Inc. CRM is making a major push into agentic AI as it looks to strengthen subscription growth…\n","protected":false},"author":2,"featured_media":49218,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[179,7493,7134,829,2942,3638,8489],"class_list":["post-49217","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-agentic-ai","tag-agentic-artificial-intelligence","tag-customer-support","tag-inc","tag-salesforce","tag-subscription","tag-zacks-investment-research"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/49217","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=49217"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/49217\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/49218"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=49217"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=49217"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=49217"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}