{"id":50611,"date":"2026-05-25T17:00:13","date_gmt":"2026-05-25T17:00:13","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/50611\/"},"modified":"2026-05-25T17:00:13","modified_gmt":"2026-05-25T17:00:13","slug":"nvidias-biggest-bull-case-has-a-catch-uber-microsoft-are-discovering-ais-hidden-cost-microsoft-nas","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/50611\/","title":{"rendered":"Nvidia&#8217;s Biggest Bull Case Has A Catch: Uber, Microsoft Are Discovering AI&#8217;s Hidden Cost &#8211; Microsoft (NAS"},"content":{"rendered":"<p class=\"block core-block\">But some early signs suggest there may be a catch.<\/p>\n<p>AI Adoption Doesn\u2019t Automatically Mean Lower Costs<\/p>\n<p class=\"block core-block\">One of the biggest promises surrounding generative AI has been its ability to help companies do more with fewer people. Investors have rewarded firms that touted AI-driven productivity gains, while tech leaders have repeatedly pointed to automation as a way to boost efficiency.<\/p>\n<p class=\"block core-block\">Yet some of the companies deploying AI at scale are reporting a different challenge: rapidly rising AI bills.<\/p>\n<p class=\"block core-block\">Speaking to CNN, Axios Senior AI Reporter Madison Mills said she first heard concerns from a Nvidia executive.<\/p>\n<p class=\"block core-block\">\u201cI spoke with a VP at Nvidia who first flagged this to me. He said, \u2018Oh yeah, for months our costs for my team have been more for AI than humans,&#8217;\u201d Mills said.<\/p>\n<p class=\"block core-block\">The comment echoes a similar observation made publicly by Nvidia Vice President of Applied Deep Learning Bryan Catanzaro, who recently told Axios that for his team, compute costs have grown beyond employee costs.<\/p>\n<p>Uber\u2019s AI Budget Was Gone By April<\/p>\n<p class=\"block core-block\">Uber Technologies Inc. <a class=\"ticker-link\" data-ticker=\"UBER\" data-exchange=\"NYSE\" href=\"https:\/\/www.benzinga.com\/quote\/UBER\" target=\"_blank\" rel=\"noopener nofollow\">(NYSE:<\/a><a class=\"ticker\" href=\"https:\/\/www.benzinga.com\/quote\/UBER\" target=\"_blank\" rel=\"nofollow noopener\">UBER<\/a>) may offer one of the clearest examples of the emerging trend.<\/p>\n<p class=\"block core-block\">According to reports from The Information, Uber rolled out Anthropic\u2018s Claude Code to engineers late last year and quickly saw adoption surge. By March, roughly 84% of the company\u2019s engineers were using the tool, with AI contributing to a large share of committed code.<\/p>\n<p class=\"block core-block\">The popularity came with a price tag.<\/p>\n<p class=\"block core-block\">Uber CTO Praveen Neppalli Naga reportedly said the company\u2019s planned AI budget for the year had effectively been exhausted by April, with heavy users generating monthly AI expenses that reached into the thousands of dollars.<\/p>\n<p class=\"block core-block\">The experience highlights a new reality of AI economics: unlike traditional software subscriptions, many AI tools charge based on usage. Every prompt, code review and agent-driven workflow consumes tokens and incurs additional costs.<\/p>\n<p>Microsoft\u2019s Claude Retreat Raises Questions<\/p>\n<p class=\"block core-block\">Microsoft Corp. <a href=\"https:\/\/www.benzinga.com\/quote\/MSFT\" target=\"_blank\" class=\"ticker-link\" data-ticker=\"MSFT\" data-exchange=\"NASDAQ\" rel=\"noopener nofollow\">(NASDAQ:<\/a><a class=\"ticker\" href=\"https:\/\/www.benzinga.com\/quote\/MSFT\" target=\"_blank\" rel=\"nofollow noopener\">MSFT<\/a>), one of AI\u2019s biggest backers and a major investor in Anthropic rival OpenAI, is also reportedly reducing internal use of Anthropic\u2019s Claude Code in favor of its own GitHub Copilot tools.<\/p>\n<p class=\"block core-block\">While Microsoft has framed the move around standardization and tooling strategy, reports have suggested rising AI software costs may have played a role.<\/p>\n<p class=\"block core-block\">The irony is hard to miss. The same industry that has spent years promoting AI as a cost-saving technology is increasingly confronting the costs that come with widespread adoption.<\/p>\n<p>A Bullish Signal For Nvidia \u2014 And A Risk For Everyone Else<\/p>\n<p class=\"block core-block\">For Nvidia, exploding AI usage remains overwhelmingly positive. Every additional AI query, agent workflow and coding session ultimately drives demand for the chips and infrastructure powering the technology.<\/p>\n<p class=\"block core-block\">For enterprise customers, however, the equation may be more complicated.<\/p>\n<p class=\"block core-block\">The more employees rely on AI, the more compute they consume. And while the productivity gains may be real, so are the bills.<\/p>\n<p class=\"block core-block\">That creates a question investors may soon start asking alongside revenue growth and AI adoption metrics:<\/p>\n<p class=\"block core-block\">If AI is making workers more productive, will it also make companies more profitable?<\/p>\n<p class=\"block core-block\">As AI usage expands across corporate America, the answer may depend less on how much AI gets used \u2014 and more on who ends up paying for it.<\/p>\n<p class=\"block core-block\">Photo: Blossom Stock Studio \/ Shutterstock<\/p>\n","protected":false},"excerpt":{"rendered":"But some early signs suggest there may be a catch. AI Adoption Doesn\u2019t Automatically Mean Lower Costs One&hellip;\n","protected":false},"author":2,"featured_media":50612,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[420,7829,14945,5896,5894,7911,5892,320,7828,5891,5899,8226,29307,444,7707,7779,20021,7914,8114],"class_list":["post-50611","post","type-post","status-publish","format-standard","has-post-thumbnail","category-microsoft","tag-azure","tag-azure-ai","tag-category-long-ideas","tag-category-tech","tag-category-top-stories","tag-category-trading-ideas","tag-cms-wordpress","tag-microsoft","tag-microsoft-ai","tag-pageisbzpro-bz","tag-symbol-msft","tag-symbol-nvda","tag-symbol-uber","tag-tag-ai","tag-tag-anthropic","tag-tag-artificial-intelligence","tag-tag-claude","tag-tag-expert-ideas","tag-tag-stories-that-matter"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/50611","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=50611"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/50611\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/50612"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=50611"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=50611"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=50611"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}