{"id":51010,"date":"2026-05-26T04:37:08","date_gmt":"2026-05-26T04:37:08","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/51010\/"},"modified":"2026-05-26T04:37:08","modified_gmt":"2026-05-26T04:37:08","slug":"how-ai-agents-boost-beauty-marketing-personalization-and-market-share","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/51010\/","title":{"rendered":"How AI Agents Boost Beauty Marketing, Personalization and Market Share"},"content":{"rendered":"

\n\tIn a presentation presented by Pre, Parham Aarabi, founder and chief executive officer of Pre, looked at how AI agents are transforming beauty marketing<\/a>, customer personalization and changing multichannel retail strategies.<\/p>\n

\n\tThe Pre team launched three agents: impact agents, personalization agents and product agents, where AI can beneficially help beauty brands.<\/p>\n

\n\t\u201cImpact agents start with a goal, such as increasing conversions or increasing AI visibility, or you have a new website you want to launch and you want to know if there\u2019s a better way. They start by understanding your brand, your brand\u2019s data and your competitors. From there, they come up with ideas, they simulate and predict the impact of these ideas,\u201d he explained.<\/p>\n

\n\tAarabi likened them to being a parallel strategy digital marketing<\/a> team that runs 24\/7 until they find a solution. He noted that in the same time it takes for a human to try one idea in marketing or e-commerce, the AI agent tries out 10,000 ideas and unlocks optimizations in the process.<\/p>\n

\n\tPersonalization agents start by answering user questions anywhere in the customer journey, Aarabi shared. It could be a promotion on a homepage or on a product page. \u201cThe real value is that it gives brands insights into the questions, the prompts and messaging that their customers use and how they engage with conversational AI,\u201d he said.<\/p>\n

\n\tThe more questions and information asked, the more intel is generated and the more personalized the products become. For example, the entire page can be redesigned for a person who asks about sensitive skin products.<\/p>\n

\n\t\u201cProduct agents look at how many retail product pages are not up to date, they may not address user reviews and they may not take into account the brand\u2019s overall strategy. These agents start by comparing a retail product page to the brand\u2019s own page, making sure the information is up to date.\u201d Aarabi said. \u201cThen they read user reviews to make sure that anything that needs to be talked about is addressed.\u201d<\/p>\n

\n\tMoreover, they can look at competitors to see what messaging or talking points can be updated to benefit the brand. They can also consider the brand\u2019s overall goals: what are the main marketing messages, the primary AI prompts and what limits do the retailers have. Within 10 minutes, the entire product page is redone, Aarabi said.<\/p>\n

\n\tIn partnership with Roc Skincare<\/a>, the brand has implemented Pre\u2019s AI agents. To increase their market share on ChatGPT and Amazon\u2019s AI assistant Rufus, the AI agents deployed personalization agents on every Roc product page and every Roc routine page.<\/p>\n

\n\tThe results from the partnership over the last three months were that Roc\u2019s website, which is a source of information for ChatGPT, increased by 1,160 percent. Roc\u2019s overall market share on ChatGPT in the antiaging skin care category has increased by 75 percent. Aarabi shared that Roc is the number-one most trusted eye cream, and number-one retinol product on ChatGPT, up from being the sixth most recommended.<\/p>\n

\n\t\u201cAs I speak right now, these agents are simulating more ideas, more strategies to increase Roc\u2019s market share, even more than that 75 percent. That\u2019s what\u2019s so exciting \u2014 that they can work 24\/7 to keep the optimizations and improve them even more,\u201d said Aarabi.<\/p>\n","protected":false},"excerpt":{"rendered":"In a presentation presented by Pre, Parham Aarabi, founder and chief executive officer of Pre, looked at how…\n","protected":false},"author":2,"featured_media":51011,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[405,25,7537,20237,174,30231],"class_list":["post-51010","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-ai-agents","tag-artificial-intelligence","tag-artificial-intelligence-agents","tag-consumer-behavior","tag-marketing","tag-skincare"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/51010","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=51010"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/51010\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/51011"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=51010"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=51010"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=51010"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}