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\n Nosto\u2019s latest native workflow release for Shopify offers an early look at how agentic AI could reshape how commerce teams operate inside Shopify. Its latest innovation with Shopify\u2019s AI assistant, Sidekick, demonstrates how commerce teams can adjust and guide Nosto\u2019s product discovery and personalization capabilities natively using conversational AI instructions delivered inside Shopify.<\/p>\n
Nosto<\/a>, the agentic Commerce Experience Platform (CXP), today announced its latest innovation with Shopify\u2019s AI assistant,\u00a0Sidekick, demonstrating how commerce teams can adjust and guide Nosto\u2019s product discovery and personalization capabilities natively using conversational AI instructions delivered inside Shopify.<\/p>\n Nosto demonstrated its capabilities live on stage at the OMR Festival in Hamburg (May 5-6) alongside Shopify and Ford, represented by the motor company\u2019s ecommerce partner Autonative. Leveraging Nosto\u2019s native Shopify theme integration, the Ford team used conversational prompts given inside Sidekick to modify the design of Nosto-powered product recommendations displayed on its official online accessories store.<\/p>\n For many brands, a change like that typically means navigating separate platforms, looping in developers, or breaking focus mid-workflow. When a merchandiser can simply describe what they want and see it reflected immediately, the execution overhead disappears, accelerating the launch and optimization of personalized shopping experiences.<\/p>\n Also Read:\u00a0AIThority Interview With Rohit Agarwal, Founder & CEO of Portkey<\/a><\/p>\n \u201cThe bottleneck for most commerce teams is operational bandwidth and access to developer resources. Merchants shouldn\u2019t have to leave Shopify to get intelligent product discovery working for them,\u201d says Jim Lofgren, CEO at Nosto. \u201cBy bringing Nosto directly into Shopify Sidekick, we\u2019re collapsing the distance between action and performance \u2013 and limiting the need to have a developer always at your disposal.\u201d<\/p>\n Bringing Agentic Commerce Experiences into Shopify<\/p>\n With Shopify now opening Sidekick\u2019s extensibility capabilities to its partners, this outlines a broader vision. Nosto is developing how\u00a0Huginn, Nosto\u2019s AI agent, connects through MCP to bring deeper commerce intelligence into Shopify Sidekick, extending to a wide range of agentic workflows. This includes early-stage work through Huginn Connect, Nosto\u2019s technology that integrates its agentic capabilities with external platforms and AI agents.<\/p>\n Early Access Program<\/p>\n Nosto customers and ecosystem partners interested in exploring these capabilities as they develop can join Nosto\u2019s\u00a0Early Access Program for Huginn Connect. Planned capabilities include:<\/p>\n Technical guidance and implementation support through Huginn\u2019s Doc Agent Also Read:\u00a0\u200b\u200b<\/a>AI-Driven Risk Intelligence: How FIs Are Predicting Systemic Shocks<\/a><\/p>\n
\nProactive merchandising insights, recommended actions, and eventual automated execution through Nosto\u2019s Merchandising Agent
\nPerformance reporting and strategic recommendations surfaced directly inside Shopify
\nConversational configuration and design optimization of product discovery and personalization experiences<\/p>\n