{"id":57061,"date":"2026-05-31T23:08:13","date_gmt":"2026-05-31T23:08:13","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/57061\/"},"modified":"2026-05-31T23:08:13","modified_gmt":"2026-05-31T23:08:13","slug":"apple-microsoft-ai-strategies-put-to-the-test-as-ai-cost-surge-debate-grows","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/57061\/","title":{"rendered":"Apple, Microsoft AI strategies put to the test as AI cost surge debate grows"},"content":{"rendered":"<p>\t\t\t\t\t\t\t\t\t\t  <img loading=\"lazy\" decoding=\"async\" width=\"600\" height=\"400\" alt=\"\" src=\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/05\/670687_619579_1053.png\" data-loaded=\"true\"\/><\/p>\n<p>\t\t\t\t\t\t\t\t\t\t[Photo: Reve AI]<\/p>\n<p>Can Apple, seen as lacking heft in the AI race, and Microsoft, which is also being told it no longer has the weight it once did as its partnership with OpenAI changes, turn the mood around? June looks set to be a meaningful time to gauge that.<\/p>\n<p>Ahead of Apple\u2019s World Wide Developers Conference (WWDC) running June 8 to 12 (local time), interest in Apple\u2019s AI strategy is rising again.<\/p>\n<p>At this year\u2019s WWDC, Apple plans to place weight on a message about its on-device AI competitiveness, drawing on its experience developing its own chips for the iPhone, Apple Watch and Mac computers over the past 15 years.<\/p>\n<p>\u2022 Can it really become an alternative to cloud AI? Apple\u2019s on-device AI power goes on trial<\/p>\n<p>Microsoft\u2019s moves are also in focus as its relationship with OpenAI is not what it used to be. Microsoft is using OpenAI and Anthropic AI models while increasingly accelerating development of its own AI models. It is expected to unveil a large number of in-house AI models at its annual Build conference in San Francisco from June 2 to 3 (local time). There are also reports that Microsoft is developing a super app to integrate its multiple Copilot AI tools into one. Other reports say Microsoft will launch an &#8220;Ask Copilot&#8221; feature this summer to replace the Windows 11 taskbar search box with a Copilot chat environment. Microsoft is also said to plan to unveil software that helps users easily carry out tasks locally on Windows PCs using AI agents.<\/p>\n<p>\u2022 Microsoft\u2019s in-house AI model strategy gains traction across coding, reasoning and images, competing on cost-effectiveness<br \/>\n  \u2022 Microsoft developing integrated Copilot super app, aiming for release this summer<br \/>\n  \u2022 Microsoft to unveil &#8220;Ask Copilot&#8221; this summer, to be used instead of Windows 11 taskbar search box<br \/>\n  \u2022 Windows PC ecosystem based on Nvidia integrated chips gains attention, targeting Intel and AMD<\/p>\n<p>As AI agents, which consume relatively more computing power than AI chatbots, spread, more companies are saying AI costs more than expected. Microsoft cancelled most Claude Code licences, citing cost issues and other reasons, and Uber\u2019s chief operating officer said AI costs are &#8220;increasingly difficult to justify.&#8221; An AI consultant also said one client spent $500 million in a month because it did not set usage limits on employees\u2019 Claude licences.<\/p>\n<p>\u2022 Backlash from token-maxing: debate grows over corporate AI investment as spending without results<br \/>\n  \u2022 AI token costs surge, and whether they will fall soon is &#8220;well&#8221;<br \/>\n  \u2022 Microsoft cancels most Claude Code licences, switching to GitHub Copilot CLI<br \/>\n  \u2022 Uber exhausts AI budget in 4 months: &#8220;Hard to prove results&#8221;<\/p>\n<p>Many are also closely monitoring usage or switching to lower-priced models due to concerns over surging AI costs, it said.<\/p>\n<p>\u2022 &#8220;More companies are looking for cheaper AI due to cost burdens&#8221;<\/p>\n<p>It also summarised moves by companies at home and abroad around AI.<\/p>\n<p>OpenAI held its first corporate leadership event in South Korea, the &#8220;Exec Summit&#8221;, and discussed enterprise artificial intelligence (AI) adoption plans with about 130 business and technology executives from major South Korean companies.<\/p>\n<p>\u2022 OpenAI holds first corporate executive summit in South Korea, moves to expand enterprise push<\/p>\n<p>Anthropic raised $65 billion in a Series H round. The investment lifted Anthropic\u2019s valuation to $965 billion. Anthropic appointed Ki-young Choi (\ucd5c\uae30\uc601) as its head in South Korea ahead of the opening of its Seoul office. Anthropic\u2019s senior executives plan to visit Seoul within weeks to formally establish the office and meet major clients.<\/p>\n<p>\u2022 Anthropic raises $65 billion, pre-IPO valuation nears $1 trillion<br \/>\n  \u2022 Anthropic appoints Ki-young Choi as South Korea head, targeting market with tailored strategy<\/p>\n<p>Amazon is selling its AI shopping technology to other retailers. CNBC reported on the 27th (local time) that Amazon decided to offer the retail industry a package of the technical structure used for &#8220;Alexa for Shopping&#8221;, starter code and operational experience.<\/p>\n<p>\u2022 AI shopping like AWS: Amazon to sell &#8220;Alexa for Shopping&#8221; technology externally<\/p>\n<p>Meta created a dedicated organisation called Enterprise Solutions to dispatch engineers and product managers directly to corporate clients. It is the same approach as the &#8220;forward deployed engineer&#8221; (FDE) model recently adopted by Google, OpenAI, Anthropic and Nvidia.<\/p>\n<p>\u2022 Meta-style FDE strategy gains attention as it creates Enterprise Solutions unit targeting corporate clients<\/p>\n<p>China AI model developer DeepSeek is said to be forming a team to develop an agent coding tool called &#8220;Code Harness&#8221; that competes directly with Anthropic\u2019s Claude Code and OpenAI\u2019s Codex.<\/p>\n<p>\u2022 DeepSeek forms team to develop &#8220;Code Harness&#8221;, challenging Claude Code and Codex<\/p>\n<p>Global AI data cloud company Snowflake will acquire Natoma, an enterprise platform company for the Model Context Protocol (MCP) for AI agents.<\/p>\n<p>\u2022 Snowflake to acquire enterprise MCP company Natoma, supporting secure connections for AI agents<\/p>\n<p>AI coding startup Cognition secured more than $1 billion in funding after being valued at $25 billion pre-investment. Its valuation rose sharply in 8 months from a post-investment valuation of $10.2 billion at the time of a $400 million funding round in September last year. South Korean AI company Motif Technologies raised 24 billion won in a Series B round to strengthen its AI deep tech capabilities. Jung-hwan Lim (\uc784\uc815\ud658), chief executive of Motif Technologies, said, &#8220;We will further strengthen market competitiveness by pushing ahead without disruption as planned with various businesses, including projects currently underway, development of corporate AX solutions, and advancement of next-generation AI infrastructure and services.&#8221;<\/p>\n<p>\u2022 AI coding startup Cognition raises $1 billion at $25 billion valuation, with ARR nearing $500 million<br \/>\n  \u2022 Motif Technologies raises 24 billion won in Series B funding, boosting proprietary AI development<\/p>\n<p>South Korean BPO (Business Process Outsourcing) company UBASE Group will acquire speech recognition AI startup ReturnZero. UBASE\u2019s strategy is to speed up its shift to an AI agent-centred business model by internalising voice AI technology through the acquisition. Data company HectoData upgraded its &#8220;AI sample code&#8221; service, focusing on improving convenience for API integration. NC AI signed a strategic memorandum of understanding with Posco DX to jointly develop robot foundation models (RFM) and cooperate on technology.<\/p>\n<p>\u2022 UBASE to acquire voice AI startup ReturnZero, to launch &#8220;complete&#8221; customer-service AI agent in July<br \/>\n  \u2022 HectoData updates &#8220;AI sample code&#8221; service, adding 6 programming languages<br \/>\n  \u2022 NC AI and Posco DX to jointly develop robot foundation models<\/p>\n","protected":false},"excerpt":{"rendered":"[Photo: Reve AI] Can Apple, seen as lacking heft in the AI race, and Microsoft, which is also&hellip;\n","protected":false},"author":2,"featured_media":57062,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[53,319,420,7829,320,7828,157,6896],"class_list":["post-57061","post","type-post","status-publish","format-standard","has-post-thumbnail","category-microsoft","tag-anthropic","tag-apple","tag-azure","tag-azure-ai","tag-microsoft","tag-microsoft-ai","tag-openai","tag-wwdc"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/57061","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=57061"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/57061\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/57062"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=57061"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=57061"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=57061"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}