Founded by two sisters, Misbah and Farah Uraizee, both former Meta leaders, the the autonomous artificial intelligence (AI) agent for modern marketing company emerged from stealth in 2025. Others who participated in the founding round included rom True Ventures, GV (Google Ventures), and Gwyneth Paltrow\u2019s Kinship Ventures.<\/p>\n
Less than a year out of stealth, Nectar powers more than 10 million conversations a week across pre-purchase, post-purchase, and creator workflows growing 5X in the last three months alone. Each agent does the work of roughly 20 hours of manual effort per task per week, at the speed social actually moves: work most brand teams could never realistically staff.<\/p>\n
Who Does Nectar Work With<\/p>\n
Nectar Social holds official data partnerships across Meta, TikTok, LinkedIn, Reddit, and X and its customers include e.l.f. Beauty, Babylist, Caraway, Liquid Death, Graza, Figma, and Kosas, alongside many Fortune 500 brands in home, beauty, technology, food and beverage. The\u00a0 funding round comes as AI is creating infinite content that results in brands now needing infinite presence, according to the two founders.<\/p>\n
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\u201cThe conversations that actually shape what people buy have moved into DMs, comments, and group chats\u2026places no human team can realistically staff,\u201d said Misbah Uraizee said in a statement. \u201cThe brands that win this next decade will be the ones who show up in every one of them, in their own voice. That\u2019s what we built Nectar to make possible.\u201d<\/p>\n
The Story Behind Nectar<\/p>\n
Nectar was founded in 2023 by the Uraizee sisters who spent their formative careers inside the platforms that built the modern social internet. As an engineering leader at Meta, Farah scaled Facebook Groups to over 1 billion users, building the infrastructure that turned passive scrolling into active community. Misbah led product for News Feed and Creator Monetization at Meta and X, shaping how billions of people discover content and how creators turn that discovery into revenue.<\/p>\n
Three years in, Nectar is the operating system behind some of the most culturally relevant brands in the world. The Series A will accelerate engineering and applied AI hiring across Bay Area and New York, deepen platform partnerships, and expand Nectar Agent into new categories of brand work.<\/p>\n
\u201cSocial media moves faster than any team can and marketers are drowning or arriving too late. The only way to keep up is through AI that understands every story, video, or message and acts and flags in real time, with your brand\u2019s judgment built in,\u201d said Farah Uraizee, CTO and co-founder of Nectar Social. \u201cThat\u2019s what we built Nectar to be.\u201d<\/p>\n
Focus on Social Media Platforms<\/p>\n
Nectar unifies social intelligence, community management, creator workflows, and conversational commerce in one system, with official data partnerships across various social media platforms. Nectar Agent runs on top of it: autonomous, real-time, operating in the brand\u2019s voice across every conversation that matters. The brand team owns voice, strategy, and approvals. Nectar runs the operation.<\/p>\n
To date, Nectar has attributed $100 million in revenue back to social, engaged over 50 million consumers, and powers more than 80% of brand social interactions for the customers it serves.<\/p>\n
\u201cWe invested in Nectar Social because of how much their customers love the product,\u201d said Amy Wu Martin, Partner at Menlo Ventures, who joins Nectar\u2019s board with this round. \u201cThey\u2019re saving brands money and time by collapsing an antiquated marketing stack while driving net new revenues by opening social commerce channels. The ROI is immediate.\u201d<\/p>\n","protected":false},"excerpt":{"rendered":"Key Takeaways: Nectar Social raised a $30 million Series A round led by Menlo Ventures and its Anthology…\n","protected":false},"author":2,"featured_media":59697,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[179,7493,405,34527,22542,34528,8240,34529,34530,34531,34532],"class_list":["post-59696","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-agentic-ai","tag-agentic-artificial-intelligence","tag-ai-agents","tag-community-management","tag-conversational-commerce","tag-creator-workflows","tag-marketing-automation","tag-nectar-agent","tag-nectar-social","tag-social-intelligence","tag-social-media-marketing"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/59696","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=59696"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/59696\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/59697"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=59696"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=59696"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=59696"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}