When Google recently announced radical changes to its search tool that will overshadow the page of blue links we\u2019ve been used to seeing for more than a decade, online advertisers had something of a collective freak-out. The Alphabet Inc.-owned company called it the biggest such shift in more than 25 years, and that the search bar would be \u201ccompletely reimagined\u201d with artificial intelligence.<\/p>\n
Forget sponsored links. Now \u201cconversational discovery ads\u201d will be built to sit inside AI answers themselves, and potentially include a chat agent so the user never clicks through to a website. On the day of the announcement, an online-advertising lobbyist I know texted their contact at Google to find out what it meant for their industry. The answer was noncommittal. Even some people at Google don\u2019t seem to know where this will lead.<\/p>\n
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