According to Microsoft\u2019s latest Global AI Diffusion report, serious AI adoption among Thailand\u2019s working-age population rose from 9.1% in the first half of 2025 to 12.4% in the first quarter of 2026.<\/p>\n
This placed Thailand second globally for growth in the share of AI users, behind South Korea, which recorded growth of 43.2%, and ahead of Japan at 34.1%.<\/p>\n
Microsoft\u2019s Work Trend Index 2026 also highlighted another important trend among employees in Thai organisations. Around 32% of Thai respondents were classified as \u201cFrontier Professionals\u201d, or advanced AI users, double the global average of 16%.<\/p>\n
On leadership and strategic direction, 51% of Thai workers said their organisational leaders had a clear AI vision, also roughly twice the global average of 26%.<\/p>\n
Microsoft said the two reports reflected strong AI enthusiasm and rapid adoption in Thailand.<\/p>\n
The company views Thailand\u2019s AI market as moving beyond the experimentation phase towards real business success. It sees significant room for further growth, as 87.6% of the population, including people in manufacturing, agriculture, healthcare and education, has yet to adopt AI to improve quality of life and work.<\/p>\n
\u201cThere is still substantial room for growth because another 87.6% of the population, such as people in manufacturing, agriculture, healthcare and education, have yet to start using AI in daily life,\u201d Dhanawat said.<\/p>\n","protected":false},"excerpt":{"rendered":"According to Microsoft\u2019s latest Global AI Diffusion report, serious AI adoption among Thailand\u2019s working-age population rose from 9.1%…\n","protected":false},"author":2,"featured_media":67175,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[11],"tags":[812,25,420,7829,37762,1242,320,7828,134,7318],"class_list":["post-67174","post","type-post","status-publish","format-standard","has-post-thumbnail","category-microsoft","tag-adoption","tag-artificial-intelligence","tag-azure","tag-azure-ai","tag-bangkok","tag-breaking-news","tag-microsoft","tag-microsoft-ai","tag-technology","tag-workers"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/67174","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=67174"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/67174\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/67175"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=67174"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=67174"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=67174"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}