{"id":70171,"date":"2026-06-11T10:35:11","date_gmt":"2026-06-11T10:35:11","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/70171\/"},"modified":"2026-06-11T10:35:11","modified_gmt":"2026-06-11T10:35:11","slug":"matthew-mcconaughey-partners-with-ai-company-for-world-cup-ads","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/70171\/","title":{"rendered":"Matthew McConaughey partners with AI company for World Cup ads"},"content":{"rendered":"<p>Just months after moving to legally protect his voice, likeness and signature\u00a0catchphrases from <a href=\"https:\/\/www.statesman.com\/entertainment\/article\/austin-matthew-mcconaughey-trademarks-voice-21294619.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">unauthorized artificial intelligence clones<\/a>, Austin&#8217;s Minister of Culture is putting artificial intelligence to work on his own terms.<\/p>\n<p><a href=\"https:\/\/www.statesman.com\/entertainment\/article\/matthew-mcconaughey-perfect-day-in-austin-texas-22264962.php\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">Matthew\u00a0McConaughey<\/a> is partnering with voice artificial intelligence company ElevenLabs, in which he is an investor, to launch a campaign ahead of the World Cup that delivers his voice in multiple languages.<\/p>\n<p>The campaign, created for his tequila brand, Pantalones Organic Tequila, features McConaughey welcoming soccer fans from around the world. He offers a suggestion: Before trying to speak a new language, warm up with tequila. Fans can watch the campaign at <a href=\"https:\/\/join.elevenlabs.io\/campaign\/pantalones\" data-link=\"native\" class=\"\" rel=\"nofollow noopener\" target=\"_blank\">SpeakSoccer.com<\/a>. \u00a0<\/p>\n<p>McConaughey recorded the original English version himself. ElevenLabs then used AI technology \u2014 with his permission \u2014 to recreate his voice in multiple languages.<\/p>\n<p>The Oscar-winning actor recently secured eight federal trademarks covering elements of his identity, including his voice, likeness and the famous &#8220;Alright, alright, alright&#8221; catchphrase from the film \u201cDazed and Confused.\u201d<\/p>\n<p>McConaughey&#8217;s position on AI has largely been that the technology itself is not the problem \u2014 unauthorized use is. The actor has previously worked with ElevenLabs on Spanish-language versions of his &#8220;Lyrics of Livin'&#8221; newsletter.<\/p>\n","protected":false},"excerpt":{"rendered":"Just months after moving to legally protect his voice, likeness and signature\u00a0catchphrases from unauthorized artificial intelligence clones, Austin&#8217;s&hellip;\n","protected":false},"author":2,"featured_media":70172,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[2],"tags":[24,25,9377,38967,4841,38966,32796,38964,38965,106],"class_list":["post-70171","post","type-post","status-publish","format-standard","has-post-thumbnail","category-ai","tag-ai","tag-artificial-intelligence","tag-austin","tag-austin-texas","tag-celebrities","tag-celebrities-entertainment-news","tag-celebrity","tag-mathew-mcconaughey","tag-mcconaughey","tag-texas"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/70171","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=70171"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/70171\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/70172"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=70171"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=70171"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=70171"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}