As we usher in the next phase of artificial intelligence in real estate, Lofty is shifting the focus from siloed, task-oriented tools to proactive, goal-oriented autonomy with Lofty AOS\u2014the industry\u2019s first agentic AI operating system.\u00a0\u00a0<\/p>\n
While most AI used by agents and brokerages has, until now, primarily responded to prompts and offered insight\u2014still requiring manual input and a lot of oversight\u2014Lofty\u2019s Vice President of Marketing Dave Carter says agentic AI is what truly sets the platform apart.\u00a0\u00a0<\/p>\n
\u201cWith agentic AI, we\u2019re talking about AI that\u2019s autonomous. It\u2019s proactive, and it\u2019s goal focused,\u201d says Carter. \u201cYou can give it very specific real estate business goals, and it will go out and take action and make decisions\u2014adapting along the way in order to try to achieve those goals and create the best business outcomes.\u201d<\/p>\n
Composed of multiple specialized agents, each owning an outcome and working autonomously to achieve it so that real estate professionals can focus on building relationships, advising clients and closing deals, Carter notes that Homeowner Agent is generating the most excitement today.<\/p>\n
Acting as a dedicated homeowner specialist, Homeowner Agent nurtures valuable contacts and unlocks future conversations already living in your database.\u00a0\u00a0\u00a0<\/p>\n
\u201cHomeowner Agent looks at all of the leads in your database, and it goes out and enriches all of those contact records with information about the history of the home, mortgages, resale values and local area info,\u201d explains Carter.\u00a0<\/p>\n
\u201cIt then automates marketing campaigns to those leads, surfaces all of the folks that are showing strong intent to become sellers, then automatically engages them and sets up appointments for you,\u201d he adds. \u201cIt\u2019s like having an always-on listing pipeline builder.\u201d<\/p>\n
Committed to helping its customers stay ahead of the game, according to Carter, those who adopt Lofty as their platform of choice can be confident that they\u2019re always going to have the best technology.<\/p>\n
\u201cReal estate is intensely competitive, especially at the local level. The agents who win are the ones who put themselves in the best position to succeed. With Lofty, you\u2019re doing exactly that,\u201d concludes Carter.\u00a0<\/p>\n