{"id":75859,"date":"2026-06-16T17:24:12","date_gmt":"2026-06-16T17:24:12","guid":{"rendered":"https:\/\/www.europesays.com\/ai\/75859\/"},"modified":"2026-06-16T17:24:12","modified_gmt":"2026-06-16T17:24:12","slug":"aws-summit-nyc-new-ai-playbook-agents-and-roi-funds-for-partners","status":"publish","type":"post","link":"https:\/\/www.europesays.com\/ai\/75859\/","title":{"rendered":"AWS Summit NYC: New AI Playbook, Agents And ROI Funds For Partners"},"content":{"rendered":"<p>\u201cWhen we worked with Tower Insurance to improve their contact center performance, the AWS Business Value Realization motion gave us a shared language from day one and a structured way to benchmark, track, and prove outcomes,\u201d said Deloitte\u2019s Nishita Henry.<\/p>\n<p>            <img decoding=\"async\" loading=\"lazy\" alt=\"\" src=\".\/media_159280da429c2cbfed08e9ce6974a1f55adec947a.png?width=750&amp;format=png&amp;optimize=medium\" width=\"609\" height=\"457\"\/><\/p>\n<p>Thousands of partners, developers and customers flocked to New York City this week for AWS Summit New York City, which was highlighted by <a href=\"https:\/\/www.crn.com\/news\/ai\/2026\/aws-former-ceo-launches-new-ai-infrastructure-startup-helix-digital-backed-by-nvidia-and-10b-in-capital\" rel=\"nofollow noopener\" target=\"_blank\">Amazon Web Services launching<\/a> a new AI playbook and innovation for partners to drive <a href=\"https:\/\/www.crn.com\/news\/ai\/2026\/aws-launches-ai-agents-on-partner-central-to-simplify-funding-co-sell-and-admin-time-for-channel-partners\" rel=\"nofollow noopener\" target=\"_blank\">AI ROI<\/a> and business outcomes for Amazon customers.<\/p>\n<p>The Seattle-based $150 billion cloud and AI giant\u2019s new AWS Business Value Realization (BVR) go-to-market motion, new BVR competency and AI agents inside its co-selling ACE program, all aim to heavily incentivize <a href=\"https:\/\/www.crn.com\/news\/cloud\/2026\/aws-openai-partnership-is-massive-as-ai-model-choice-and-ease-is-key-to-clients-partners-say\" rel=\"nofollow noopener\" target=\"_blank\">AWS partners<\/a> to provide tangible outcomes from AI deployments.<\/p>\n<p>\u201cBVR gives partners the framework to close [business outcome] gaps systematically with industry benchmarks, ROI models, change management playbooks, and funding tied directly to customer outcomes,\u201d Bhargs Srivathsan, AWS\u2019 director of customer and partner success, told CRN.<\/p>\n<p>AWS\u2019 new BVR motion grants partners outcome-based funding, playbooks, benchmarks, and specialized support to stay in the room after deployment and prove the investment worked, she said.<\/p>\n<p>        Deloitte CCO On AWS Business Value Realization Success<\/p>\n<p>Global consulting juggernaut and top <a href=\"https:\/\/www.crn.com\/news\/ai\/2025\/deloitte-ceo-on-2026-ai-plans-removing-ai-fear-and-aws-partnership\" rel=\"nofollow noopener\" target=\"_blank\">AWS partner Deloitte<\/a> was one of the pilot partners that was granted access to AWS\u2019 BVR tools and funding. Deloitte worked with Tower Insurance to provide the insurance client with an AI business outcome that saw a 26 percent improvement in call handling time.<\/p>\n<p>Nishita Henry, global chief commercial officer for Deloitte\u2019s Amazon business, said AI is shifting what customers are expecting from channel partners.<\/p>\n<p>[Related: <a href=\"https:\/\/www.crn.com\/news\/ai\/2026\/openai-unveils-partner-program-150m-investment-channel-chief-sees-massive-opportunity-ahead\" rel=\"nofollow noopener\" target=\"_blank\">OpenAI Unveils Partner Program, $150M Investment; Channel Chief Sees \u2018Massive Opportunity\u2019 Ahead<\/a>]<\/p>\n<p>\u201cWhen we worked with Tower Insurance to improve their contact center performance, the AWS Business Value Realization motion gave us a shared language from day one and a structured way to benchmark, track, and prove outcomes,\u201d said Henry in an email to CRN.<\/p>\n<p>\u201cWe defined success as call handling time, built the change management journey alongside the technical deployment, and validated a 26 percent improvement that Tower attested to directly,\u201d <a href=\"https:\/\/www.crn.com\/news\/ai\/2025\/deloitte-s-harry-datwani-on-agentic-ai-orchestrating-human-plus-machine\" rel=\"nofollow noopener\" target=\"_blank\">Deloitte\u2019s<\/a> Henry said. \u201cBVR complements the knowledge Deloitte already brings with the measurement precision this era demands.\u201d<\/p>\n<p>        Compass UOL BVR Win: $2.95 Million And 300 Percent Client RIO<\/p>\n<p>Another top AWS partner that was a BVR pilot was Compass UOL.<\/p>\n<p>Compass UOL worked with Brazilian rewards program company Livelo to deliver 30 percent to 50 percent productivity gains for Livelo, along with a $2.95 million in projected five-year value.<\/p>\n<p>AWS\u2019 Business Value Realization motion gave Compass \u201ca rigorous way\u201d to provide customers an AI ROI \u201cfrom the start,\u201d according to Dao Jensen, president of Compass UOL.<\/p>\n<p>\u201cWith Livelo, we established clear productivity benchmarks, tracked performance throughout deployment, and validated 30 [percent to] 50 percent gains in engineering productivity alongside a 300 percent return on investment\u2014$2.95 million in projected five-year value,\u201d Jensen said in an email to CRN.<\/p>\n<p>\u201cFor a company like ours that prides itself on delivering transformation, BVR adds the proof layer that enterprise customers now require before they scale their AI investments,\u201d he said.<\/p>\n<p>AWS\u2019 Srivathsan said the new BVR motion is not about partners delivering milestones for customers, but business outcomes.<\/p>\n<p>\u201cIt\u2019s a structured post-deployment framework that ensures customers actually achieve the business outcomes their cloud and AI investments were meant to deliver,\u201d she said.<\/p>\n<p>        New BVR Competency; AWS Customers Pay A 20 Percent Premium For Partners<\/p>\n<p>Partners that demonstrate excellence in driving customer outcomes can earn AWS\u2019 new BVR competency.<\/p>\n<p>The BVR competency is an AWS specialization that signals to customers that a partner doesn\u2019t just deploy AI, they deliver business outcomes.<\/p>\n<p>The competency is launching with validated partners such as Boston Consulting Group, Compass UoL, Deloitte, DoIT, Persistent, Quantiphi, Reply, tecRacer, and SoftwareOne.<\/p>\n<p>Srivathsan said AWS customers are willing to pay up to a 20 percent premium for partners with proven outcome-delivery capabilities in the AI era.<\/p>\n<p>\u201cWe are launching the BVR Competency to recognize partners who have already proven they can deliver measurable outcomes,\u201d Srivathsan said. \u201cBecause in the AI era, the partners who win won\u2019t be the fastest to deploy. They\u2019ll be the ones who can prove it worked.\u201d<\/p>\n<p>        Smarter AWS Co-Sell With AI Agents In ACE<\/p>\n<p>Partners who co-sell with AWS are reporting a 65 percent higher close rate and a 54 percent increase in deal sizes, according to Amazon data.<\/p>\n<p>At AWS Summit New York City, the company unveiled that every opportunity submitted into AWS ACE partner program will now receive data-driven insights and real-time support via new AI agents.<\/p>\n<p>\u201cThe co-sell model is getting an intelligence layer with Agentic ACE enhancements,\u201d said AWS\u2019 Srivathsan. \u201cAn agent qualifies it on arrival and delivers tailored guidance, matching every opportunity to the right motion: AWS Field engagement, agent-qualified deal progression, or partner-led execution.\u201d<\/p>\n<p>AWS ACE program, which stands for Amazon Partner Network Customer Engagements, lets partners securely collaborate and co-sell with AWS teams.<\/p>\n<p>\u201cWe\u2019re also introducing lead enrichment with propensity insights and AI-generated sales messaging,\u201d she said.<\/p>\n<p>AWS Summit New York City takes place this week at the Javits Center.<\/p>\n","protected":false},"excerpt":{"rendered":"\u201cWhen we worked with Tower Insurance to improve their contact center performance, the AWS Business Value Realization motion&hellip;\n","protected":false},"author":2,"featured_media":75860,"comment_status":"","ping_status":"","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[6],"tags":[24,405,408,407,25,7537,14492,9958,223,415],"class_list":["post-75859","post","type-post","status-publish","format-standard","has-post-thumbnail","category-agentic-ai","tag-ai","tag-ai-agents","tag-ai-applications","tag-ai-infrastructure","tag-artificial-intelligence","tag-artificial-intelligence-agents","tag-channel-programs","tag-cloud-channel-programs","tag-generative-ai","tag-llm"],"_links":{"self":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/75859","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/users\/2"}],"replies":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/comments?post=75859"}],"version-history":[{"count":0,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/posts\/75859\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media\/75860"}],"wp:attachment":[{"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/media?parent=75859"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/categories?post=75859"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.europesays.com\/ai\/wp-json\/wp\/v2\/tags?post=75859"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}