Rumble Inc, the video-sharing platform that hosts President Donald Trump\u2019s Truth Social, said Wednesday it was rebranding to RUM Group Inc, as the company combines its video, cloud and artificial intelligence infrastructure businesses under a single legal brand.<\/p>\n
The move comes after Rumble completed its acquisition of AI infrastructure and data center operator Northern Data AG, a deal that expanded the company\u2019s presence in cloud computing and AI infrastructure.<\/p>\n
Brand Consolidation <\/p>\n
The rebrand comes as Rumble continues to expand beyond video sharing through businesses including Rumble Cloud, its cloud infrastructure and computing platform.<\/p>\n
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Rumble Cloud will be renamed Quake AI and will incorporate Northern Data\u2019s artificial intelligence, cloud and computing offerings, while Rumble will remain the core consumer-facing brand for the company\u2019s video and media platform.<\/p>\n
AI Infrastructure Expansion <\/p>\n
Earlier this month, the company secured a $270 million multi-year agreement with an undisclosed cloud customer for dedicated GPU capacity powered by NVIDIA Corp Blackwell B300 systems.<\/p>\n
Last year, Rumble announced its acquisition of Northern Data in an all-stock deal valued at roughly $767 million.<\/p>\n
Quake AI combines Rumble Cloud\u2019s computing and storage infrastructure, Northern Data\u2019s network of about 22,000 NVIDIA GPUs across nine data centers and up to 250 megawatts of power capacity, along with a strategic partnership with Tether for blockchain-based transactions<\/p>\n
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