What makes Wisdom different is what it’s built on: proprietary social intelligence spanning live social data, historical context, audience behavior, cultural signals, and image detection. That foundation turns intelligence into something organizations can act on in real time. From a single conversation, users can uncover trends, identify risks, create content, and get recommended next steps \u2014 all from one connected system.<\/p>\n
\u201cWe started Hootsuite to help organizations show up on social. Eighteen years later, the ambition is different: not keeping up, but knowing first,\u201d said Ryan Holmes, CEO, Hootsuite. \u201cWisdom is the intelligence layer that finally lets businesses operate at the speed of culture. Today, we’re helping customers stop reacting and start anticipating \u2014 seeing what social is telling them, understanding what it means, and acting before the moment passes.\u201d<\/p>\n
Social OS: One Operating System, Built for the AI Era<\/p>\n
Alongside Wisdom, Hootsuite is unveiling Social OS, a social operating system with AI at the core \u2014 built to keep organizations ahead of social, at the speed it actually moves, across teams of any size. It represents a major evolution of Hootsuite’s product experience, bringing social intelligence, publishing, customer care, and advocacy together through a shared agentic layer.<\/p>\n
Social OS organizes Hootsuite’s full portfolio into a set of purpose-built, AI-powered products, each designed for a specific social function:<\/p>\n
The publishing and planning experience becomes Perch.Inbox becomes Nest, Hootsuite\u2019s dedicated customer care product.Amplify becomes Parliament, the employee advocacy experience.And Talkwalker becomes Lumen by Talkwalker, Hootsuite’s dedicated social intelligence product, fully integrated into Social OS and connected directly to Wisdom, so listening data can flow into every AI-powered answer. <\/p>\n
Each product stands alone. Together, they form one interoperable system, with Wisdom as the AI layer that connects them all.<\/p>\n
Social Intelligence, Wherever Work Happens<\/p>\n
To extend social intelligence beyond the platform, Hootsuite is also launching Model Context Protocol (MCP) connectors across Perch, Nest, and Lumen. These connectors allow AI agents to securely access Hootsuite insights and data inside the AI tools and workflows they already use, while enabling external tools and data sources to be brought directly into Wisdom.<\/p>\n
Social OS, Wisdom, and Hootsuite\u2019s MCP connectors are built on a governed data foundation, with key data sourced through direct API partnerships with the world’s largest social networks and designed with enterprise-grade security and compliance in mind.<\/p>\n
Social OS is live today for customers worldwide. Visit hootsuite.com to get started.<\/p>\n
About Hootsuite<\/p>\n
Social media never slows down. Hootsuite is built to keep you ahead of it.<\/p>\n
Hootsuite Social OS is the AI-first operating system for everything social \u2014 social intelligence, publishing, employee advocacy, customer care, and analytics. And it\u2019s all powered by Wisdom, your built-in AI assistant that makes social as easy as chat.<\/p>\n
With 18 years of expertise and more than 25 million users, Hootsuite helps businesses spot what matters, make smarter decisions, and take action before the window of opportunity closes.<\/p>\n
To learn more, visit hootsuite.com<\/p>\n
Hootsuite Media Team
media@hootsuite.com<\/p>\n
![\"\"](\"https:\/\/www.europesays.com\/ai\/wp-content\/uploads\/2026\/06\/Hootsuite-Inc-.png\")
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